Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/78439
題名: | IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN | 作者: | Pan, Po-Lin;Cheng, I-Huei 鄭怡卉 |
貢獻者: | 廣告系 | 日期: | 十二月-2008 | 上傳時間: | 14-九月-2015 | 摘要: | The article presents the case study which explores the communication strategies used by Chen Shui-bian and his alliance to restore his image and justify his victory in Taiwan`s presidential election through public relations efforts. It presents the case`s background which stems from the presidential victory of Chen. It states that Chen`s strategies to address the concerns raised by the pan blue alliance was framed based on his understanding of media interests.. | 關聯: | Journal of Development Communication, 19(2), 13-29 | 資料類型: | article |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
index.html | 245 B | HTML2 | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.