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Title: Regional tourism service ecosystem development: A co-creation and imagery based approach
Authors: Hsieh, Pei Hung;Yuan, Soe Tsyr
Contributors: 資管系
Keywords: Destination image;Metaphor;Regional tourism;Service dominant logic;Service systems;Computer simulation;Industry;Sustainable development;Ecosystems
Date: 2011
Issue Date: 2015-10-08 17:40:26 (UTC+8)
Abstract: Tourism has a significant impact on both employment and the economy in many countries. This work develops a region tourism ecosystem model to simulate the importance of service cooperation among SMEs. And a novel technology called CoopeVision based on service-dominant logic (SDL) is also proposed to facilitate cooperation among SMEs to increase sustainability. In the foundation of CoopeVision technology, a platform which further integrates destination image theory, metaphor theory, and color theory is designed for SMEs to provide additional unique and attractive services to increase sustainability. We also evidence the positive effects of the adoption of the CoopeVision technology in regional tourism development through the system dynamic simulations. © 2011 IEEE.
Relation: Proceedings - 2011 International Joint Conference on Service Sciences, IJCSS 2011
Data Type: conference
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