Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/78910| 題名: | Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community | 作者: | Horng, Shwu-Min;Lee, YihYuh;Wu, Chih-lun 洪叔民;李易諭 |
貢獻者: | 企管系 | 關鍵詞: | paying behavior; paying intention; Theory of Planned Behavior; Virtual community; Web 2.0; Data processing; Behavioral research | 日期: | 2011 | 上傳時間: | 8-Oct-2015 | 摘要: | In this study, we adopt the decomposed theory of planned behavior (DTPB) as the research framework and apply some constructs of decomposed attitude, subjective norms, and perceived behavior control to explore the factors affecting the intentions of online users in virtual communities to become paying members. Structural equation modeling (SEM) was applied to analyze the results. Some conclusions are proposed. © 2011 AICIT. | 關聯: | Proceedings - 7th International Conference on Information Processing and Management, ICIPM 2011 | 資料類型: | conference |
| Appears in Collections: | 會議論文 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| index.html | 176 B | HTML2 | View/Open |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.