Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community

Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/78910

DC Field	Value	Language
dc.contributor	企管系
dc.creator	Horng, Shwu-Min;Lee, YihYuh;Wu, Chih-lun
dc.creator	洪叔民;李易諭	zh_TW
dc.date	2011
dc.date.accessioned	2015-10-08T09:49:16Z	-
dc.date.available	2015-10-08T09:49:16Z	-
dc.date.issued	2015-10-08T09:49:16Z	-
dc.identifier.uri	http://nccur.lib.nccu.edu.tw/handle/140.119/78910	-
dc.description.abstract	In this study, we adopt the decomposed theory of planned behavior (DTPB) as the research framework and apply some constructs of decomposed attitude, subjective norms, and perceived behavior control to explore the factors affecting the intentions of online users in virtual communities to become paying members. Structural equation modeling (SEM) was applied to analyze the results. Some conclusions are proposed. © 2011 AICIT.
dc.format.extent	176 bytes	-
dc.format.mimetype	text/html	-
dc.relation	Proceedings - 7th International Conference on Information Processing and Management, ICIPM 2011
dc.subject	paying behavior; paying intention; Theory of Planned Behavior; Virtual community; Web 2.0; Data processing; Behavioral research
dc.title	Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community
dc.type	conference	en
item.fulltext	With Fulltext	-
item.cerifentitytype	Publications	-
item.grantfulltext	restricted	-
item.openairetype	conference	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	會議論文

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