Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/78952| DC Field | Value | Language |
|---|---|---|
| dc.contributor | 企管系 | |
| dc.creator | Wang, Chih-Ping | |
| dc.creator | 王治平 | zh_TW |
| dc.date | 2010 | |
| dc.date.accessioned | 2015-10-12T08:11:57Z | - |
| dc.date.available | 2015-10-12T08:11:57Z | - |
| dc.date.issued | 2015-10-12T08:11:57Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/78952 | - |
| dc.description.abstract | This research explored the impacts of congruency of self-image and product image on the purchase intention of real and virtual products via a 2 (congruency of selfimage: actual self-image/ideal self-image) * 2 (real/virtual product) * 3 (product type: utilitarian/hedonic/symbolic) experimental design. It implicated that appropriate product image shaping enhances product identifications and increases purchase intentions. | |
| dc.format.extent | 114098 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation | AMA Winter Educators` Conference Proceedings, 21, 285-292 | |
| dc.title | THE COMPARISONS OF REAL VERSUS VIRTUAL PRODUCT PURCHASE: THE EFFECTS OF SELF-CONGRUENCY AND PRODUCT TYPE | |
| dc.type | article | en |
| item.grantfulltext | restricted | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.fulltext | With Fulltext | - |
| item.cerifentitytype | Publications | - |
| item.openairetype | article | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 285-292.pdf | 111.42 kB | Adobe PDF2 | View/Open |
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