Exploring media externalities: An economic-legal analysis of Next Weekly

Abstract

Mr. Jimmy Lai, President of Taiwan Next Magazine, claims that the Next Weekly`s editorial policy is based on the needs of its customers. He often stated that "Giving the audience what they want.". This notion can only reflect in paritial facts within some cost constraint. More specifically, the audience could only get what they want if they are willing to pay the costs. The result of this study indicated that there were many external costs generated by Taiwan Next Magazine to its news subjects, according to the theory of the verdicts in "Law and Regulations Retrieving Systems". In the conclusion, the market eventually could not satisfy completely and provide exactly what the audience need.