Using association analysis and social network analysis to discover valuableproduct function

Abstract

To obtain a competitive advantage, many businesses enthusiastically adoptartificial intelligence to discover consumer behavior patterns from their salesdatabases. Many cell phone brands are available in this era of wirelesscommunication. Cell phone companies must offer innovative products to satisfycustomer demands by identifying the function specifications that customers need.This study presents an approach to discover valuable product functions byapplying association analysis and social network analysis on a productspecification network. Finally, the proposed approach is applied to Taiwanesecell phone sales data to obtain some useful preliminary findings. ICIC International © 2009.