Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/79044


Title: Realizing the value of mobile services -The verification of ";limit-to-value";framework
Authors: Chang, Hsin-Lu;Tseng, S.-L.
張欣綠;王育聖
Contributors: 資管系
Keywords: Conversion process;Innovation activity;Internet environment;Mobile service;Two stage;Valuation process;Exhibitions;Information systems;Research;Industry
Date: 2011
Issue Date: 2015-10-26 15:32:02 (UTC+8)
Abstract: The development of mobile services has become a popular issue for companies in a mature internet environment. To successfully implement mobile services, companies must be adequately involved in the unprecedented innovation activities. However, for companies to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this in mind, this research aims to explore the value of mobile service investment and related value barriers. We use the limit-to-value framework to examine the valuation and conversion process for mobile services in the context of the exhibition industry and focus on exhibitors in particular. Pre-usage and postusage data was collected through two-stage survey. This study can help us to understand the critical value-discounting factors and the valuation process for exhibitors as they consider adopting and using innovative mobile services in the exhibition industry.
Relation: PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific
Data Type: conference
Appears in Collections:[資訊管理學系] 會議論文

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