Please use this identifier to cite or link to this item:

Title: Identification matters: A moderated mediation model of media interactivity, character identification, and video game violence on aggression
Authors: 林日璇
Lin, Jih-Hsuan
Contributors: 傳播學院
Date: 2013-08
Issue Date: 2015-11-10 17:06:35 (UTC+8)
Abstract: This study examined the effects of interactivity in violent video games on aggression and tested identification as the moderated mediating mechanism. A total of 169 male undergraduate students participated in a 2 media interactivity (enactive mediation vs. observational mediation) × 2 violence (violent vs. nonviolent) experiment. Results supported a moderated mediation model in which the effect of media interactivity on aggressive affect through identification was moderated by violence. When violence was present, interactive play resulted in higher short-term aggressive affect through higher character identification than when violence was not present. Additionally, an interaction effect between media interactivity and violence was found for automatic self-concept in which players associated themselves more with the game character's traits than video viewers.
Relation: Journal of Communication, Vol.64, No.3, pp.682-702
Data Type: article
DOI 連結:
Appears in Collections:[廣告學系] 期刊論文

Files in This Item:

File Description SizeFormat

All items in 學術集成 are protected by copyright, with all rights reserved.

社群 sharing