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|Other Titles:||Applying Situational Interactive Learning Program to the Small-Scale Farmers Market in Yunlin County|
situational program;farmers market;interactive design principle
|Issue Date:||2016-01-06 10:55:20 (UTC+8)|
Differing from the traditional farming produce marketing, farmers market adopts a farmer-to-consumer marketing to directly supply farm produce from farmers to consumers. This direct selling strategy enhances the ecological balance and integrates the farming system into an ecological soundness. In contrast, though the annual value of farming production of Yunlin County often earns the first place among the agricultural counties, only a very small portion of the local harvest is sold at the markets by farmers themselves, whereas a large portion of produce is sold by shipping to distribution centers or is acquired in contract farming mode by wholesale dealers. Obviously, the concept of farmers market, featuring organic and sustainable, is rarely applied to the farming industry in Yunlin County. The present study created a virtual farmers market which is a 3D situational program, built in the interfaces of virtual environment, context, and method to foster understanding the features of farmers market. To understand whether the concept of organic farming, which is gradually a world trend, can be spread and learned via English situational programs before the physical farmers market achieving maturity, this study investigated 25 university students with a questionnaire after they worked on the situational program. Plus, the dilemma of developing precision farming between pursuit of production capacity and maintenance of sustainable environment was explored.
|Appears in Collections:||[2014創新研究國際學術研討會] Conference papers|
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