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Title: 新創企業商業模式創新:投資扮演之角色
Other Titles: How Investment works in New Venture Business Model Innovation
Authors: 胡秋江;Hu, Chiu-Chiang
林冠仲;Lin, Kuan-Chung
徐作聖;Shyu, Joseph Z.
Contributors: 國立政治大學邁向頂尖大學計畫創新研究團隊
Keywords: 商業模式創新;新創企業商業模式;價值獲取;新創事業發展
Business Model Innovation;New Venture Business Model;Value Capture;New Venture Development
Date: 2014-11-15
Issue Date: 2016-01-06 11:21:32 (UTC+8)
Abstract: 商業模式(Business Model)在管理學界正在成為一個分析的主體,提供一個從系統層面、全面性的觀點來看企業發展。商業模式之創新,逐漸被認為與技術創新、產品創新等創新型態一樣有價值,企業不僅需要新技術、新創意,也需要在商業模式上有創新的能力。近年台灣政策上推行鼓勵創業,台灣整體產業是以中小企業為主體,新創企業、中小企業在有限資源下,若能透過商業模式之檢驗,可了解企業自身價值主張、價值創造方式、價值傳遞方式以及獲取價值能力,尋找差異化之條件。過去商業模式之研究,
Business models have been integral to trading and economic behavior since pre-classical times. It provides a comprehensive and systematic prospective on business development research. Enterprise needs innovations from technology, service, product to also business model, which is accepted as a valuable innovation type.Economically, Taiwan sustains by the strong SMEs but SMEs usually grow with limited resources that require multiple supports. A business model for SMEs and new ventures will help them to figure out their competition advantages and differentiations by analyzing the value proposition, value creation, value deliver and value capture that compose the business model. Review the literatures on this topic, there is rarely research focused on new venture business model. This paper used the business model created by Osterwalder & Pigneur (2009)as a mainstay to analyze new ventures. From our research, we suggest to put on “investment” as a new component in value capture dimension for new ventures. Investment plays a role of “Perspectiveness”, “Collaborativity” and “Feedback” according to our research.
Relation: 創新研究國際學術研討會
Data Type: conference
Appears in Collections:[2014創新研究國際學術研討會] 會議論文

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