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https://ah.lib.nccu.edu.tw/handle/140.119/80604
題名: | Endorsements move students to choose candidate | 作者: | Wei, Ran1 wei;Lo, Ven-hwei;Chang, Chingching 張卿卿 |
貢獻者: | 廣告系 | 日期: | 2015 | 上傳時間: | 15-Jan-2016 | 摘要: | This study examines the effects of newspaper endorsements of candidates in the 2012 U.S. presidential election. By endorsing a particular candidate, newspapers appear to play an important role in terms of motivating college students to make their voting decision or jump on the bandwagon of a candidate who is widely endorsed by the press. | 關聯: | Newspaper Research Journal, 36(4), 482-494 | 資料類型: | article | DOI: | http://dx.doi.org/10.1177/0739532915618418 |
Appears in Collections: | 期刊論文 |
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