Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/81155
題名: 音樂韓流與演藝應援 台灣模式的觀察與實踐
Kpop Wave and Fan`s Supporting Activity: The Practice of Taiwan Model
作者: 鄭喬比
貢獻者: 賴建都
鄭喬比
關鍵詞: 韓流
應援
迷文化
日期: 2012
上傳時間: 3-二月-2016
摘要: 近年來台灣社會刮起極為顯著韓流風潮,遍佈於媒體、坊間,以及人們的食衣住行。不同於過去十年的韓流研究,多將論述脈絡聚焦於韓國戲劇的傳播與閱聽,這股韓流來自流行音樂文化,以及韓國演藝人員及其迷群間特有的互動關係。當 Super Junior 、少女時代,以及為他們瘋狂著的粉絲社群們引領社會關注,若無庸置疑地將之視為和流行文化互相映照的「迷」,必將錯過這著迷的體現之下,潛藏於大眾刻板印象之外的體制運作與面貌。\n\n作者發現迷社群對於「應援」的組織與動員,讓迷社群形成具有生產力的經濟體系。迷群們透過多樣形式的消費與再製,反覆經歷我族群的區辨,拉攏粉絲間的凝聚力與貢獻意願,進而造就了韓國演藝人員的媒體顯著性。而當原生於韓國明星及其迷群間的特有互動文化,透過網路的傳播與串連,跨越地理疆界來到台灣,植基於台灣特殊的文化脈絡,以及迷群以跨國粉絲與偶像間的互動連結,產生了無論在金錢或人員規模上,都極為可觀的動員能力。其具象化的體現,則透過演唱會以及顯著地標的佔領,成為令人驚豔的媒體與迷群地景。作者爬梳應援文化與迷的研究交界,將這些台灣粉絲們藉由參與改良、在地化後的應援行動,展現並實踐個人及群體的體現與文化,稱為「韓國演藝應援的台灣模式」。\n\n紀錄台灣模式的發展與實踐,就是揭露台灣韓迷集體經歷非在地原生文化的跨文化傳播,並陸續在地實踐的過程。本研究透過長期的田野觀察,以及與該族群指標領袖的深度互動,詳細呈現並分析台灣模式的實踐與發展過程,不僅為在地韓迷社群留下實踐足跡,並且為非在地原生文化的在地化研究,植下堅定穩固的基礎。
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描述: 碩士
國立政治大學
廣告學系
97452003
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097452003
資料類型: thesis
Appears in Collections:學位論文

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