Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/82571
題名: | Why Does Loyalty-Cooperation Behavior Vary over Buyer-Seller Relationship? | 作者: | 巫立宇 Wu, Lei-Yu;Chen, Po-Yuan;Chen, Kuan-Yang |
貢獻者: | 企管系 | 關鍵詞: | Specific asset investment; Transaction cost economics; Relationship quality; Loyalty–cooperation behavior | 日期: | Nov-2015 | 上傳時間: | 11-Mar-2016 | 摘要: | This study argues that a favorable relationship (with trust and commitment) existing between two parties might not necessarily guarantee that subsequent transactions or partnerships can be stabilized. Each party in a relationship is required to conduct specific investments on behalf of the other to prevent discontinued trading or transaction relationships. Hence, this study combines relationship marketing and specific asset investment concepts within the transaction cost theory to investigate the relationship between inter-firm trust and commitment and loyalty and cooperation. By focusing on listed and over-the-counter-traded companies in Taiwan of industries that possess complete supply chains, this study collects 153 effective surveys for empirical analysis. The results show that commitment is more important than trust in a business-to-business (B2B) relationship for increasing the willingness of business customers and/or partners to participate in specific asset investments, thus increasing their loyalty and cooperation in the B2B relationship. | 關聯: | Journal of Business Research, Vol.68, No.11, pp.2322-2329 | 資料類型: | article | DOI: | http://dx.doi.org/10.1016/j.jbusres.2015.04.001 |
Appears in Collections: | 期刊論文 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
1-s2.0-S0148296315001654-main.pdf | 325.45 kB | Adobe PDF2 | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.