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Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/83296
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dc.contributor.advisor管郁君zh_TW
dc.contributor.advisorEugenia Huangen_US
dc.contributor.author張瀚仁zh_TW
dc.contributor.authorChang, Han-Jenen_US
dc.creator張瀚仁zh_TW
dc.creatorChang, Han-Jenen_US
dc.date2000en_US
dc.date.accessioned2016-03-31T07:43:04Z-
dc.date.available2016-03-31T07:43:04Z-
dc.date.issued2016-03-31T07:43:04Z-
dc.identifierA2002002096en_US
dc.identifier.urihttp://nccur.lib.nccu.edu.tw/handle/140.119/83296-
dc.description碩士zh_TW
dc.description國立政治大學zh_TW
dc.description資訊管理學系zh_TW
dc.description87356007zh_TW
dc.description.abstract網際網路的出現，使得人際社會得以在虛擬的環境下發展。將近半個世紀的孕育，虛擬的社群逐漸成為許多網路族每日生活的一部份，近年來電子商務盛行，虛擬社群更躍為網路公司從事電子商務的重要平台之一，因為社群的分群特性，自然而然地形成特定的市場區隔，有利於網際網路行銷之推展。然而儘管專家與實務經驗說明虛擬社群的發展需要會員的互動，事實上許多網路社群卻都因為缺乏互動，在尚未形成區隔之前便已宣告解體。zh_TW
dc.description.tableofcontents封面頁\r\n證明書\r\n致謝詞\r\n論文摘要\r\n目錄\r\n表目錄\r\n圖目錄\r\n第壹章 緒論\r\n第一節 研究背景\r\n第二節 研究動機與目的\r\n第三節 研究範圍\r\n第四節 研究限制\r\n第五節 研究流程與論文架構\r\n第貳章 文獻探討\r\n第一節 虛擬社群\r\n第二節 個人化技術\r\n第三節 顧客忠誠\r\n第參章 研究方法\r\n第一節 研究架構\r\n第二節 研究假說\r\n第三節 研究設計\r\n第四節 變數操作化\r\n第五節 資料分析方法\r\n第肆章 實驗系統\r\n第一節 系統架構\r\n第二節 網站架構\r\n第三節 資料庫設計\r\n第四節 動態網頁伺服器\r\n第五節 個人化伺服器\r\n第六節 推播伺服器\r\n第伍章 資料分析\r\n第一節 敘述統計分析\r\n第二節 長期效果分析\r\n第三節 分期效果分析\r\n第四節 個案討論\r\n第五節 假說驗證\r\n第陸章 結論與建議\r\n第一節 研究結論\r\n第二節 研究建議\r\n參考資料\r\n附錄\r\n附錄一 資料庫設計\r\n附錄二 網站翦影\r\n附錄三 推播訊息翦影\r\n附錄四 時間數列統計圖表\r\n附錄五 變異數分析統計圖表\r\n附錄六 問卷\r\n附錄七 問卷變異數分析統計圖表zh_TW
dc.source.urihttp://thesis.lib.nccu.edu.tw/record/#A2002002096en_US
dc.subject虛擬社群zh_TW
dc.subject個人化zh_TW
dc.subject忠誠度zh_TW
dc.subjectVirtual Communityen_US
dc.subjectPersonalizationen_US
dc.subjectLoyaltyen_US
dc.title個人化技術對虛擬社群發展之影響zh_TW
dc.titleThe Influences of Personalization Techniques on Virtual Community Developmenten_US
dc.typethesisen_US
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