Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/83524
題名: 食品安全事件的媒體再現──以Yahoo!奇摩新聞的「毒澱粉」報導以及其讀者評論為例
Media Representation of Food Safety Issues: How the “Toxic Starch” Scandals were Covered and Commented on Yahoo! News
作者: 陳毓屏
Chen, Yu Ping
貢獻者: 施琮仁
Shih, Tsung Jen
陳毓屏
Chen, Yu Ping
關鍵詞: 科學新聞
風險傳播
健康傳播
報導品質
讀者評論
讀者互動
食品安全
日期: 2016
上傳時間: 1-四月-2016
摘要: 本研究以《Yahoo!奇摩新聞》的毒澱粉報導以及其讀者評論為研究對象,研究重點分為兩大部分,第一是探討台灣媒體如何再現食品安全新聞,欲了解其風險訊息品質、可讀性表現,第二是探討讀者評論,並聚焦討論是否不同的讀者評論特色會有讀者互動溝通上的差異,而風險訊息品質的高低又是否會有讀者互動溝通上的不同。\n 本研究以內容分析法分析《Yahoo!奇摩新聞》的毒澱粉報導以及其讀者評論,樣本蒐集以官方單位開始對事件發表聲明的日期為起始日(2013年5月13日),做出處置的階段為結束日(2013年6月21日)。\n 本研究發現台灣媒體報導食品安全新聞時,儘管會告知風險,但對報導注意度有益的表現形式不足,欠缺整理過的資訊,幾乎不會使用表格、流程圖等化繁為簡的方式解釋毒澱粉的危害或流向,也很少使用故事手法呈現報導;對報導理解度有益的部分則呈現出解釋力偏弱的情形,報導解釋專有名詞和關鍵概念的比例不高,也極少提供中英對照名詞;此外,也發現毒澱粉新聞提供的風險資訊中,質化資訊多於量化資訊,個人難以依其評估自身風險。\n 最後在探討新聞資訊精確度與讀者評論特色對讀者互動溝通相關性的部分,發現讀者評論才是影響互動的主要因素,「不禮貌的讀者評論」、「提及個人故事或經驗談的評論」以及「離題的評論」都較能引發讀者互動;新聞對讀者的互動則沒有顯著的影響。
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描述: 碩士
國立政治大學
新聞學系
101451021
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101451021
資料類型: thesis
Appears in Collections:學位論文

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