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|Title: ||Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study|
|Issue Date: ||2016-04-06 13:21:39 (UTC+8)|
|Abstract: ||The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task.|
|Data Type: ||article|
|Appears in Collections:||[第33期] 期刊論文|
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