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https://ah.lib.nccu.edu.tw/handle/140.119/83957
題名: | Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study | 作者: | 黃俊英 Huang, Junying |
日期: | May-1976 | 上傳時間: | 6-Apr-2016 | 摘要: | The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task. | 關聯: | 國立政治大學學報,33,1-9 | 資料類型: | article |
Appears in Collections: | 期刊論文 |
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File | Description | Size | Format | |
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A197605006.pdf | 1.42 MB | Adobe PDF2 | View/Open |
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