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Title: Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study
Authors: 黃俊英
Huang, Junying
Date: 1976-05
Issue Date: 2016-04-06 13:21:39 (UTC+8)
Abstract: The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task.
Relation: 國立政治大學學報,33,1-9
Data Type: article
Appears in Collections:[第33期] 期刊論文

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