Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/83957| DC Field | Value | Language |
|---|---|---|
| dc.creator | 黃俊英 | zh_TW |
| dc.creator | Huang, Junying | |
| dc.date | 1976-05 | |
| dc.date.accessioned | 2016-04-06T05:21:39Z | - |
| dc.date.available | 2016-04-06T05:21:39Z | - |
| dc.date.issued | 2016-04-06T05:21:39Z | - |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/83957 | - |
| dc.description.abstract | The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task. | |
| dc.format.extent | 1454310 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation | 國立政治大學學報,33,1-9 | |
| dc.title | Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study | |
| dc.type | article | |
| item.grantfulltext | open | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| item.openairetype | article | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | 期刊論文 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A197605006.pdf | 1.42 MB | Adobe PDF2 | View/Open |
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