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Title: 以Hotelling模型分析多重產品選擇策略與網路外部性
Authors: 洪麗文
Contributors: 何靜□
Keywords: 多重產品
Date: 2001
Issue Date: 2016-04-15 16:05:23 (UTC+8)
Abstract: 本篇文章主要是Hotelling Spatial模型的延伸,不同於之前相關議題的探討,作者打破廠商一次只能選擇一種產品的侷限,而改用多重產品選擇的方法,並使用廠商為序列進入的方法分析雙占市場中廠商產品選擇的決策。另外,引進產品具有網路外部性且產品間彼此不相容的特色,分別討論在廠商為獨占時,最適的產品差異及多樣化的程度,以及雙占市場中,消費者對不同廠商的產品所產生的網路效果評價不同時,採取Bertrand的價格競爭後,均衡時的市場佔有率及產品價格,如何受到網路效果強弱的影響。
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