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Title: Customer Relationship Management for Broadband Mobile Communication and Commerce
Authors: 陳瑞龍
Chen, Jui-Lon
Contributors: 郭更生

Kuo, Geng-Sheng
Wu, Feng-Shang

Chen, Jui-Lon
Keywords: Customer Relationship Management (CRM)
Broadband Mobile Communication
Third Generation Communication (3G)
Date: 2001
Issue Date: 2016-04-18 16:25:15 (UTC+8)
Abstract: Broadband mobile communication based on both broadband Internet and the third generation mobile communication system (3G) is going to play the role as a major channel for customers to obtain various services. It takes advantages of acquiring services with time saving, and any-time and any-place access in the near future. It is very obvious that eventually all companies offer real-customized broadband mobile services at the right time in the right place with the right price, so-called mobile commerce, due to customers' requirements and technology advancements e.g., data mining, global roaming, GPS, mobile location services, mobile IP and IPV6, etc.
Description: 碩士
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Data Type: thesis
Appears in Collections:[科技管理研究所] 學位論文

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