Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/85325| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 郭更生<br>吳豐祥 | zh_TW |
| dc.contributor.advisor | Kuo, Geng-Sheng<br>Wu, Feng-Shang | en_US |
| dc.contributor.author | 陳瑞龍 | zh_TW |
| dc.contributor.author | Chen, Jui-Lon | en_US |
| dc.creator | 陳瑞龍 | zh_TW |
| dc.creator | Chen, Jui-Lon | en_US |
| dc.date | 2001 | en_US |
| dc.date.accessioned | 2016-04-18T08:25:15Z | - |
| dc.date.available | 2016-04-18T08:25:15Z | - |
| dc.date.issued | 2016-04-18T08:25:15Z | - |
| dc.identifier | A2002001615 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/85325 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 科技管理研究所 | zh_TW |
| dc.description.abstract | Broadband mobile communication based on both broadband Internet and the third generation mobile communication system (3G) is going to play the role as a major channel for customers to obtain various services. It takes advantages of acquiring services with time saving, and any-time and any-place access in the near future. It is very obvious that eventually all companies offer real-customized broadband mobile services at the right time in the right place with the right price, so-called mobile commerce, due to customers` requirements and technology advancements e.g., data mining, global roaming, GPS, mobile location services, mobile IP and IPV6, etc. | en_US |
| dc.description.tableofcontents | 封面頁\r\n證明書\r\n致謝詞\r\n論文摘要\r\n目錄\r\n表目錄\r\n圖目錄\r\nChapter 1: Introduction\r\nChapter 2: Conceptual foundations\r\n2.1 Traditional relationship marketing\r\n2.2 Customer relationship management\r\n2.2.1 Customer data collection and analysis\r\n2.2.2 Web and internet operation\r\n2.2.3 Cost saving\r\n2.2.4 Customer loyalty, acquisition, retention, and contribution\r\n2.2.5 Syndication\r\n2.2.6 Wireless mobile communication\r\n2.2.7 Mobile services\r\nChapter 3: Research Methodology\r\n3.1 Research Flow\r\n3.2 Research Framework\r\n3.3 Research Method\r\n3.4 Research Limitations\r\nChapter 4: Cases Study\r\n4.1 NCR\r\n4.2 Siebel\r\n4.3 Broadvision\r\n4.4 I2\r\n4.5 Erics son\r\n4.6 Chunghua Telecom\r\n4.7 NTT Do Co Mo\r\n4.8 Bank SinoPac\r\nChapter 5: Analysis and Findings\r\n5.1 The development roadmap of customer relationship management\r\n5.2 Current CRM status (CRM architecture of second generation)\r\n5.2.1 Current CRM activities circle\r\n5.3 Broadband mobile communication\r\n5.3.1 Broadband mobile services\r\n5.3.2 Broadband mobile communication infrastructure\r\n5.3.3 Broadband mobile customer relationship management (CRM architecture of third generation)\r\nChapter 6: Conclusions and Suggestions\r\nReferences | zh_TW |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#A2002001615 | en_US |
| dc.subject | Customer Relationship Management (CRM) | en_US |
| dc.subject | Broadband Mobile Communication | en_US |
| dc.subject | Third Generation Communication (3G) | en_US |
| dc.subject | Syndication | en_US |
| dc.title | Customer Relationship Management for Broadband Mobile Communication and Commerce | en_US |
| dc.type | thesis | en_US |
| item.grantfulltext | open | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.openairetype | thesis | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| Appears in Collections: | 學位論文 | |
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| index.html | 115 B | HTML2 | View/Open |
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