Please use this identifier to cite or link to this item: https://ah.nccu.edu.tw/handle/140.119/85389


Title: 以資訊科技改進蝴蝶蘭產業運銷之研究
A Study of Improving Phalaenopsis Business by Information Technology
Authors: 葉程佳
Yeh, Cheng-Jia
Contributors: 周宣光
Chou, Shrane-Koung
葉程佳
Yeh, Cheng-Jia
Keywords: 流程再造
農產運銷
蝴蝶蘭
business process reengineering (BPR)
Agriculture Marketing
Phalaenopsis
Date: 2001
Issue Date: 2016-04-18 16:27:35 (UTC+8)
Abstract: 自從90年代以來,網際網路商業化的普及,打破了時間和空間的限制,使得諸多不合理的商業制度有了新的解決方案。雖然在蝴蝶蘭產業裡,我國蝴蝶蘭的出口量為世界排名第一位,占全球60%的產量,然而在國際市場上始終只是扮演的生產者角色,最終通路一直為國外中間商所把持。因而長久以來,我國的蝴蝶蘭栽培業者,獲取的利潤非常微薄,議價能力非常有限,風險更需自行承擔。面對即將加入世界貿易組織的壓力,必須及早為產業未來發展的方向做好準備。本研究運用網際網路及資訊科技輔以流程再造的理念來改善蝴蝶蘭運銷上遭遇的瓶頸,從而增進我國蝴蝶蘭產業在全球的競爭力,進而增加花農的利潤。
The e-commerce is popular since 1990, it breaks the limit of the time and the distance, and it let unreasonable business models get new solutions. The exportation amount of phalaenopsis in Taiwan has sixty percent in the world, however, we have been playing the role of original supplier, and overseas importers have been monopolizing the marketplace. Therefore, the phalaenopsis planters of Taiwan gained slender profits, had limited ability of price negotiations, and should take risks by themselves. To come up against the pressure of joining World Trade Organization, it is necessary to plan a future business model as soon as possible. This paper tries to use Internet, information technology and take advantage of business process reengineering (BPR) to improve the phalaenopsis business, and then to strengthen the competition and to increase profits of planters.
Reference: 英文部份
1. Bowersox, D.J., LaLonde, B.J. and Smykay, E.W., Reading in Physical Distribution Management:The Logistics of Marketing, New York: MacMillan, 1969.
2. Caldwell, J., “Building a sustainable e-business CRM Strategy,” Agency Sales, Vol.30, Iss.5, 2000, pp.23-27.
3. Chou, S. K., “The Operation Model For Global Logistics,” The 5th Annual International Conference On Industrial Engineering Theory Application and Practice, ID282, Dec 13,2000.
4. CLM,” For CLM's Definition of Logistics,” http://www.clm1.org/. <access 2001.6.26>
5. Coyle, J.J. and Bardi, E.J., The Management of Business Logistics, 2th Edition, St.paul:West Pub. Co., 1980.
6. Forrester, J.W., Industrial Dynamics, MIT Press, 1961.
7. Hammer, M. and Champy, J., Reengineering The Corporation – A Manifesto For Business revolution, New York: Harper Collins, 1993.
8. Heskett, J.L., “Logistics-Essential to Strategy,” Harvard Business Review, Vol.55, Iss.6,1977, pp.85-96.
9. Holland, C. P., “Cooperative Supply Chain Management: The Impact of Interorganizational Information Systems,” Journal of Strategic Information System, Vol.4,No.2, 1996, pp.101-110.
10. Houlihan, J.B., “International Supply Chain Management,” International Journal of Physical Distribution & Materials Management, Vol.15, Iss.1,1985, pp. 22-38.
11. Leenders, M.R. and Fearou, H.E., Purchasing & Supply Management, 11th Edition, R. D. Irwin, 1997.
12. Mike, P. C., “Virtual logistics: An introduction and overview of the concepts,” Journal of Physical Distribution & Logistics Management, Vol. 28, No. 7, 1998, pp.486-507.
13. Matz, P.J., “Demystifying Supply Chain Management, ”Supply Management Review , Winter Issue, 1998.
14. Porter, M.E. and Millar, V.E., ”How Information gives you competitive advantage, ”Harvard Business Review, Vol.63, No.4, 1985, pp. 149-160.
15. Ross, D.F., Computing through Supply Chain Management : Creating Market-Winning Strategies Through Supply Chain Partnerships, London: Chapman & Hall, 1997.
16. Robeson, J.F. and Copacino, W.C., The Logistics Handbook, New York,1994.
17. Shapiro, R.D., “Get leverage from logistics,” Harvard Business Review, Vol.62, Iss.3, 1984, pp.119-126.
18. Sheele, T.O., Westerman,W.L. and Wimmert,R.J.,” Principles and Design of Production Control System, Engle cliffs, N.J.: Prentice-all Inc., 1960.
19. Simichi-levi, D., Kaminsky, P. and Simchi-levi, E., Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, McGraw-Hill, New York, 2000.
20. Strader, T.J. and Shaw, M.J., “Characteristics of Electronic Markets ,” Decision Support System, Vol.21, 1997, pp.185-198.
21. Tayur, S.R., Ganeshan, R. and Magazine, M.J. Quantitative Models for Supply Chain Management , Kluwer Academic Publisher, 1998.
Description: 碩士
國立政治大學
資訊管理學系
88356018
Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001606
Data Type: thesis
Appears in Collections:[資訊管理學系] 學位論文

Files in This Item:

File SizeFormat
index.html0KbHTML122View/Open


All items in 學術集成 are protected by copyright, with all rights reserved.


社群 sharing