Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/88926| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 吳靜吉 | zh_TW |
| dc.contributor.advisor | Jing-Jie Wu | en_US |
| dc.contributor.author | 陳秀碧 | zh_TW |
| dc.contributor.author | Hsiu-Pi Chen | en_US |
| dc.creator | 陳秀碧 | zh_TW |
| dc.creator | Chen, Hsiu-Pi | en_US |
| dc.date | 1993 | en_US |
| dc.date.accessioned | 2016-04-29T08:39:49Z | - |
| dc.date.available | 2016-04-29T08:39:49Z | - |
| dc.date.issued | 2016-04-29T08:39:49Z | - |
| dc.identifier | B2002004182 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/88926 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 教育學系 | zh_TW |
| dc.description | G80152004 | zh_TW |
| dc.description.abstract | 本研究旨在探討我國中學生建立對教師關係時，所使用的人際策略，包括 | zh_TW |
| dc.description.tableofcontents | 章節目錄- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -I\r\n圖次- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -I I\r\n表次- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -I I\r\n第一章 緒論- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - 1\r\n第一節 研究背景與動機- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 1\r\n第二節 研究目的- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -4\r\n第二章 理論基礎與文獻探討- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 6\r\n第一節 價格促銷型式與品質評價之關係- - - - - - - - - - - - - - - - - - - - - - - - - - - - - -8\r\n第二節 原產國與品質評價之關係- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10\r\n第三節 廣告參考價格與品質評價之關係- - - - - - - - - - - - - - - - - - - - - - - - - - - - -12\r\n第四節 價格促銷型式、原產國、廣告參考價格與購買意願之關係 - - - - - - - 15\r\n第三章 研究設計- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -24\r\n第一節 研究架構及研究變數說明- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 24\r\n第二節 研究假設- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 28\r\n第三節 研究設計- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 30\r\n第四節 研究方法- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 35\r\n第四章 實驗結果與討論- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 38\r\n第一節 樣本結構- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -38\r\n第二節 各組同質性之檢驗結果- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 40\r\n第三節 價格促銷型式、原產國和廣告參考價格對購買行為的影響效果- - - - 43\r\n第五章 結論與建議- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 58\r\n第一節 研究結論- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 56\r\n第二節 研究限制- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - -59\r\n第三節 後續研究之建議- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 61\r\n參考書目- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - 63 | zh_TW |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#B2002004182 | en_US |
| dc.subject | 人際策略 | zh_TW |
| dc.subject | 向上影響 | zh_TW |
| dc.subject | 衝突處理 | zh_TW |
| dc.subject | 性別差異 | zh_TW |
| dc.subject | 年齡 | zh_TW |
| dc.subject | 學業成績 | zh_TW |
| dc.subject | 中學生 | zh_TW |
| dc.subject | Personal Strategies | en_US |
| dc.subject | Upward Influence | en_US |
| dc.subject | Conflict-Solving | en_US |
| dc.subject | Sex Differences | en_US |
| dc.subject | Age | en_US |
| dc.subject | Grade Achievement | en_US |
| dc.title | 中學生人際策略之研究－以建立對教師關係為例 | zh_TW |
| dc.title | A Study of Interpersonal strategies in High School Students－－ To Illustrate How They establish Upward Relation With Their Teachers | en_US |
| dc.type | thesis | en_US |
| dc.relation.reference | 王又鵬(民82) ，促銷活動對消費者購買行為影響之研究，政治\r\n大學企業管理研究所博士論文\r\n何志義(民78) ，消費者對促銷活動態度傾向之研究，台北:國\r\n立政治大學企管研究所碩士論文\r\n李依潔(民8 1) ，國家形象對產品評估之影響，淡江大學管理科\r\n學研究所碩士論文\r\n吳裕民(民77) ，本國學生對國產品與進口品態度差異研究，台\r\n灣大學商學研究所碩士論文\r\n林靜儀(民82) ，品牌國、生產地與廣告對大學生產品態度影響\r\n之研究，政治大學國際貿易研究所碩士論文\r\n梁安昌(民82) ，不同價格訊息呈現方式下，參考價格對消費者\r\n行為的影響，政治大學企業管理研究所碩士論文\r\n張秀惠(民78) ，產品屬性，個人特徵與來源圓形象之研究一家\r\n電產品為例，台灣大學商學研究所碩士論文\r\n張春興(民的) ，心理學，二版，台北:東華書局\r\n曹為實(民75) ，國外買主對我國產品品質評價與購買意願之研\r\n究一以十二項產品為例，台灣大學商學研究所碩士論文\r\n高麗文(民8 1) ，參考價格對消費者行為的影響，台灣大學商學\r\n研究所碩士論文\r\n彭昭英編著(民81) , S AS 與統計分析，修定第三版，台北:\r\n儒林圖書有限公司\r\n黃俊英(民8 1) ，行銷研究:管理與技術，第四版，台北:華泰\r\n書局\r\n黃鈺文(民80)，不同品牌來源國與製造地形象對消費者產品態度的影響，政治大學國際貿易研究所碩士論文\r\n解名禮(民81)，個人特質與消費者對不同品牌來源國與製造地產品態度之關係，政治大學企業管理研究所碩士論文\r\n詹炳發(民62)，台灣地區消費者對外國產品態度之研究，政治大學企業管理研究所碩士論文\r\n熊祥林(民79)，消費者的知覺，再版，台北:熊祥林\r\n廖彩卿(民77)，消費市場產製國別購買偏好之研究，淡江大學管理科學研究所碩士論文\r\n顏月珠(民80)，統計學，台北:三民書局，第三版\r\n藍美英(民82)，中日產品品牌形象之研究，政治大學國際貿易研究所碩士論文\r\n\r\n\r\n二、英文部份\r\nBarnes,James G. ,\"Factors Influencing Consumer Reaction\r\nto Retai I Newspaper\" Sale\" Advertising ,\" American\r\nMarketing Association (1975) , PP. 471-77.\r\nBerkowitz,Eric N. and John R. 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R. ,\"Asian Companies and the Country St ereotype\r\nparadox: An Empirical Study,\" Columbia Journal\r\nof Wo rid Bus i ness, (Summe r 1986) ,pp. 29 -38.\r\nLiefeld, John and Louise A. Heslop\" Reference prices\r\nand Deception in Newspaper Advertising\" Journal of\r\nConsumer Research \"(march 1985) 868-76.\r\nMonroe, K.B. pricing: Marketing profitable Decisions,\r\nNew. York: Me Graw-Hi I I. 1990.\r\nParameswaran, R. and Yaprak A. ,\"A Cross-National Comparison\r\nof Consumer Research Measures,\" Tournai of International\r\nBusiness Studies,(Spring 1987).PP .35-49.\r\nPetroshius and Kent B. Monroe,\"Effect of Product-I ine Pricing\r\nCharacteristics on Product Evaluations\",Journal of\r\nConsumer Research .vol . 13(Mar 1987),pp.511-19.\r\nRao,Akshay R. and Kent B. ,Monroe, \"The Effect of Pr ice\r\nBrand Name and Store Name on Buyers` Perceptions of\r\nProduct Qual ity: An Integrative Review \"Journal of\r\nMarketing Research,vol .26 (August 1989),pp.351-57.\r\nStigler,George J,\"the Economics of Information\" Journal\r\nof Pol itical economy,vol .69 (June 1961) PP.213-225.\r\nThaler,Richard,\"Mental Accounting and Consumer Choice\",\r\nMarketing Science,Vol .4,No.3(Summer 1985),pp.199-224.\r\nUrbany,J.E. ,W.O.Bearden and D.C.Wei Ibaker\" the Effect\r\nof Plausible and Exaggerated Reference Price on Comsumer\r\nPerception and Price Search \",Journal of Consumer\r\nResearch,Vol. 15,June 1988 pp.95-110.\r\nWalters,Rockney G.,\"Assessing The Impact of Retail Pri ce\r\nPromotion on Product Substitution, Complementary\r\nPurchase,and Interstore Sales Displacement\",Journal\r\nof Ma r ke t i ng, VA I .55, (Ap r 1991), pp. 17 -28.\r\nWal ters, R. G. ,Scott B. Mackenzie \"A Structural Equations\r\nAnalysis of the Impact of Price Promotion on\r\nStore Performance \", Journal of Marketing Research,\r\nVol.xxv(February 1988),p51 -63. | zh_TW |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.grantfulltext | open | - |
| item.cerifentitytype | Publications | - |
| item.fulltext | With Fulltext | - |
| item.openairetype | thesis | - |
| Appears in Collections: | 學位論文 | |
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| index.html | 115 B | HTML2 | View/Open |
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