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Title: 人壽保險公司企業形象之研究
Authors: 李崇言
Contributors: 劉水深
Date: 1989
Issue Date: 2016-05-04 14:25:40 (UTC+8)
Reference: 參考書目

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16.Aubrey Wilson. The Marketing of Protessional Services megraw-Hill Book Co.
17.Philip Kotler, "Behavioral Models for Analyzing Buyes" Journal of Marketing, Vol.29, Oct. 1965.
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19.Theodore Clevenger, JR; Gilbert A. Lazier & Margaret;Leitner Clark, Measurement of Corporate Image by the Semantic Differential, Journal of Marketing Research,Feb. 1965.
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22.Hughes, G.D., Some Confounding Effects of Forced Choice Scale, Journal of Marketing Research, Vol.6, May. 1969.
Description: 碩士
Source URI:
Data Type: thesis
Appears in Collections:[風險管理與保險學系 ] 學位論文

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