Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/91143| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 陳世敏 | zh_TW |
| dc.contributor.author | 蘇瑞仁 | zh_TW |
| dc.creator | 蘇瑞仁 | zh_TW |
| dc.date | 1988 | en_US |
| dc.date.accessioned | 2016-05-05T05:37:16Z | - |
| dc.date.available | 2016-05-05T05:37:16Z | - |
| dc.date.issued | 2016-05-05T05:37:16Z | - |
| dc.identifier | B2002005984 | en_US |
| dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/91143 | - |
| dc.description | 碩士 | zh_TW |
| dc.description | 國立政治大學 | zh_TW |
| dc.description | 新聞學系 | zh_TW |
| dc.description.abstract | 摘要 | zh_TW |
| dc.description.tableofcontents | 目錄\n序\n摘要\n第一章 緒論………1\n第一節 研究動機與目的………1\n第二節 相關文獻探討………3\n第三節 名詞界定與研究問題………18\n第二章 研究方法………21\n第一節 研究樣本………21\n第二節 研究工具………22\n第三節 調查過程………29\n第四節 統計方法………30\n第三章 資料分析………31\n第一節 播報人條件與受試者特性之相關分析………31\n第二節 播報人熟悉度………54\n第三節 播報人專業形象因素分析………56\n第四節 播報人專業形象之比較………64\n第四章 結論………73\n第一節 主要研究發現………73\n第二節 討論及建議………76\n參考書目………82\n附錄一 問卷………88\n\n圖表目錄\n圖1-1 本研究架構圖………20\n圖3-1 李艷秋專業形象平均值………67\n圖3-2 熊旅揚專業形象平均值………68\n圖3-3 李四端專業形象平均值………69\n圖3-4 顧安生專業形象平均值………70\n圖3-5 傅達仁專業形象平均值………71\n圖3-6 陳藹玲專業形象平均值………72\n表2-1 原始樣本分佈情況………21\n表2-2 播報人專業條件與專業形象量表信度考驗表………27\n表2-3 播報人熟悉度及個別量表信度考驗係數………27\n表2-4 問卷數與回收率………29\n表3-1 性別對播報人性別意見分佈表………32\n表3-2 性別對播報人年齡意見分佈表………32\n表3-3 性別對播報人學歷意見分佈表………33\n表3-4 性別對播報人省籍意見分佈表………34\n表3-5 重要程度計分方式………34\n表3-6 性別與播報人條件T值檢定………35\n表3-7 系別對播報人性別意見分佈表………36\n表3-8 系別對播報人年齡意見分佈表………37\n表3-9 系別對播報人學歷意見分佈表………37\n表3-10 系別與播報人條件T值檢定………38\n表3-11 收視頻數對播報人性別意見分佈表………40\n表3-12 收視頻數對播報人年齡意見分佈表………41\n表3-13 收視頻數對播報人學歷意見分佈表………42\n表3-14 收視頻數與播報人條件F值檢定………43\n表3-15 收視台別對播報人性別意見分佈表………45\n表3-16 收視台別對播報人年齡意見分佈表………46\n表3-17 收視台別對播報人學歷意見分佈表………47\n表3-18 收視台別與播報人條件F值檢定………48\n表3-19 收視時段對播報人性別意見分佈表………49\n表3-20 收視時段對播報人年齡意見分佈表………50\n表3-21 收視時段對播報人學歷意見分佈表………51\n表3-22 收視時段與播報人條件F值檢定………52\n表3-23 熟悉度計分方式………54\n表3-24 播報人熟悉度排列表………55\n表3-25 量表前後測α係數………56\n表3-26 播報人專業形象因素分析………57\n表3-27 專業形象因素與受試者性別T值檢定………59\n表3-28 專業形象因素與受試者系別T值檢定………59\n表3-29 專業形象因素與收視頻數F值檢定………60\n表3-30 專業形象因素與收視台別F值檢定………\n表3-31 專業形象因素與收視時段F值檢定………62\n表3-32 專業形象因素與播報人皮耳森相關檢定………63\n表3-33 六位播報人專業形象之比較………64 | zh_TW |
| dc.source.uri | http://thesis.lib.nccu.edu.tw/record/#B2002005984 | en_US |
| dc.title | 電視新聞播報人專業形象之研究 | zh_TW |
| dc.type | thesis | en_US |
| dc.relation.reference | 參考書目\n一、中文部份\n石永貴(民五一) 台北電視節目製作之實際研究。台北:國立政治大學新聞研究所碩士論文。\n民生報(民七五) 「三台新聞部主管談主播人選之報導」第十一版，四月四日。\n民生報(民七五) 「票選廣告明星之報導」第十一版，一月一日。\n自立晚報(民七六) 「金鐘獎評審報導」第九版，三月二十五日。\n杜麗芳(民七三) 台灣地區民眾收看電視新聞與氣象報告的動機與行為研究。台北:國立政治大學新聞研究所碩士論文。\n馬驥伸(民五五) 我國電視新聞處理與發展的探討。台北:國立政治大學新聞研究所碩士論文。\n陳世敏(民六九) 「誰在乎電視新聞」，綜合月刊，一月號，頁八七~九一。\n梁興國(民六三) 「簡述美國的電視新聞」，廣播與電視，二十六期，頁七九~八十。\n張勤(民七二) 電視新聞。台北;三民書局。\n程之行(民六九) 「CBS新聞廣播衛冕戰」，廣播與電視，三十八期，頁八六~九二。\n葉蔚明(民七四) 「電視新聞播報大觀」，視聽傳播，三十一期，頁十一~十三。\n葉廣海(民六五) 「電視新聞面面觀」，報學，五卷六期，頁四八。\n潘家慶、王石番、謝瀛春(民七五) 台灣地區民眾傳播行為研究。台北;行政院國科會七十五年度專題研究報告。\n黎世芬(民七十) 「電子新聞的觀察興建言」，報學六卷七期，頁九十~九三。\n\n二、英文部份\nBarbara Matusow (1985) "Anchors Abroad," Channel of Communication. 4(5):41-43.\nDavid Brinkley (1966) "TV News and the Star System," Televioion Quarterly. 5(2):16.\nDavid Markham (1968) "The Dimensions of Source Credibility of Television Newscaster," Journal of Communication. 18(1):57-64.\nDouglas Cater and Richard Adler (1975) (eds.) Television as a Social Force. N.Y.: Praeger.\nBarbara Mastusow (1985) "Anchors Abroad," Channel of Communication. 5(5):41-43.\nDavid Brinkley (1966) "TV News and the Star System," Television Quarterly. 5(2):16.\nDavid Markham (1968) "The Dimensions of Source Credibility of Television Newscaster, "Journal of Communication. 18(1):57-64.\nDouglos Cater and Richard Adler (1975) ( eds.) Television as a Social Force. N.Y.:Praeger .\nEarl R.Rabbie (1979) The Practice of Social Research. Belmont, California: Wadsworth Co, pp. 395-410\nEdward Jay epstein (1973) News From Nowhere. N.Y.: Vintage Books, pp. 90-101\nFang,Irving (1980) Television New`s, Radio News. St.Paul: Rada Press, pp. 157-160\nFrederick Williams (1963) " A Factor Analysis of Judgements of Radio Newscasters," Journal of Broadcasting. 7(2): 135-143.\nGertrude Joch Robinson (1984) "Television News and the Claim to Facticity," in Willard D. Rowland, Jr. and Bruce Watkins (ed.) Interpreting Television. Beverly Hills, California\npp.199-221 Sage y\nGregor.T.Goetalals (1981) The TV Ritual. Boston Beacon Press, pp.25-26\nHerbert J. Gans (1979) Deciding What`s News. N. Y.: Random House, p.298\nHerschel Shosteck (1974) "Factors Influencing Appeal of TV News Personalities, "Journal of Broadcasting. 18(1):63-71\nHindman, James Thoman (1979) TV Acting. N. Y.:Hastings Housh Co, pp.94-98\nHoward S.Friedman, Timothy I.Mertz, and M. Robin Dimatteo (1980) " Perceived Bias in the Facial Expressions of Television News Broadcasters, Journal of Communication. 30:103-111\nHyde, Stuart Wallace (1983) Television and Radio Annoucing. Boston: Houghton Miffin Co. pp.122-382\nJames W. Tankard, Jr., J. Sean Mc Cleneghan, Vijay Ganju, Eui Bun Lee, Cherl Olkes, and Diane DuBose (1977) " Nonverbal Cues and Television News, Journal of Communication. 127:106-111\nJon Baggaley, Steve Duck (1978) Dynamics of Television. N.Y.: Saxon House, pp.85-120\nJudee K.Burgoon (1978) "Attributes of Newscaster`s Voice as Predictors of His Credibility,\nJournalism Quarterly.55:276-300\nKeith P. Sanders and Michael Pritchett (1971) "Some Influences of Appearance on Television Newscaster Appeal, "Journal of Broadcasting.15:293-301\nLesile W. Sargent (1965) "Communication Image and News Reception," Journalism Quarterly. 42:35-42.\nMark R. Levy (1978) " The Audience Experience with Television News," Journalism Monograph.55:1-29 .\nMervin D. Lynch and Leonard H. Sassenrath (1966) "Dimensions of Personality Association of Television Network Newscasters, "Journal of Broadcasting. 10(1):33-43.\nPaul M. Kjeldergard (1961) "Attributes towards Newscasters as Measured by ?the Semantic Differential," Journal of Applied Psychology. 45(1):35-40.\nRaymond S. L .Lee (1978) "Credibility of Newspaper and TV News," Journalism Quarterly. 55:282-286.\nRick Houlberg and John Dimmick (1980) "Influences on TV Newscasters On-Camera Image," Journalism Quarterly. 57:481-485.\nRobert K. Timens (1970) "Some Relationships of Camera Angle to Communicator Credibility," Journal of Broadcasting. 14(4):483-490.\nRon Powers (1977) The Newscaster: The News Business as Show Business. N.Y.: St. Martin`s Press.\nSharon Lynn Sperry(1976) Te1evision News as Narrative. N.Y.: Praeger, PP.129-146.\nStuart W. hyde(1983) Television and Radio Announcing. Boston: Houghton Mifflin CO, P.382.\nSusan Whittaker and Ron Whittaker (1976) "Relative Effectiveness of Male and Female Newscasters," Journal of Broadcasting. 20(2):177-183.\nVernon A. Stone (1974) "Attitudes toward Television Newswomen," Journal of Broadcasting. 18(1):49-61.\nVirginia Andreoli and Stephen Worchel (1978) "Effects of Media, Communicator, and Message Position on Attitude Change," Public Opinion Quarterly. 42:59-70.\nWilliam L. Cathcart (1970) "Viewers Needs and Desires in Television Newscasters," Journal of Broadcasting. 14(1):55-62. | zh_TW |
| item.fulltext | No Fulltext | - |
| item.openairetype | thesis | - |
| item.grantfulltext | none | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_46ec | - |
| item.cerifentitytype | Publications | - |
| Appears in Collections: | 學位論文 | |
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