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https://ah.lib.nccu.edu.tw/handle/140.119/91356| 題名: | 不同廣告訴求方式對不同產品的影響 | 作者: | 杜富漢 | 貢獻者: | 陳皎眉 杜富漢 |
日期: | 1986 | 上傳時間: | 5-May-2016 | 摘要: | 論文內容提要： | 參考文獻: | 附錄F 參考文獻\r\n李美枝 社會心理學，台北市，大洋出版社，民國70年。\r\n顏伯勤 廣告學術系列總序，見黃慧貞譯廣告學，台北市，桂冠圖書公司，民國72年。\r\nAjzen, I. & Fishbein, M. Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 1977, 84, 888-918.\r\nBauer, R. A. Consumer behavior as risk taking. Risk taking and information handling in consumer behavior. Graduate School of Business Administration, Harvard University, Boston, 1967, 55-57.\r\nBem, D. J. Beliefs, attitudes, and human affairs. Belmont, Calif.: Brooks/Cole, 1970.\r\nBem, D. J. Self-perception theory. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 6). New York: Academic Press, 1972.\r\nBem, D. J. & Allen, A. On predicting some of the people some of the time: the search for cross-situational consistencies in behavior. Psychology Review, 1974, 81, 506–512.\r\nCacioppo, J. T. & Petty, R. E. Effects of message repetition and position on congnitive responses, recall, and persuasion. Journal of Persionality and Social Psychology, 1979, 37, 97-109. (b)\r\nCacioppo, J. T. & Petty, R. E. Persuasiveness of commercials is affected by exposure frequency and communication cogency: A theoretical and empirical analysis. In J.H. Leigh & C. R. Martin (Eds.), Current issues and research in advertising. Ann Arbor: University of Michigan, 1980. (a)\r\nCacioppo, J. T. & Petty, R. E. Sex differences in influenceability: Toward specifying the underlying processes. Personality and Social Psychology Bulletin, 1980, 6, 651-656. (b)\r\nCalder, B. J., Insko, C. A., & Yandell, B. The relation of cognitive and memorial processes to persuasion in a simulated jury trial. Journal of Applied social psychology, 1974, 62-93.\r\nChaiken, S. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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New York: Academic Press, 1968.\r\nHass, R. G. Effects source characteristics on the cognitive processing of persuasive messages and attitude change. In R. Petty, T. Ostrom, & T. Brock (Eds.), Cognitive responses in persuasion. Hillsdale, N. J.: Erbaum, 1981.\r\nHeider, F. The psychology of interpersonal relations. New York: Wiley, 1958.\r\nHovland, C. I., Janis, I. L., & Kelley, J. J. Communication and persuasion, New Haven: Yale University Press, 1953.\r\nHusek, T. R. Persuasive impacts on early, late, or no mention of a negative source. Journal of Personality and Social psychology, 1965, 2, 125-128.\r\nIckes, W. J., Wicklund, R. A., & Ferris, C. B. Objective self-awareness and self-esteem. Journal of Experimental Social Psychology, 1973, 9, 202-219. \r\nInsko, C. A., & Schopler, J. Experimental Social Psychology. New York: Academic Press, 1972.\r\nJanis, I. L. & King, B. T. The influence of role-playing on opinion change. 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T. Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses. Journal of Personality and Social Psychology, 1979, 37, 1915–1926. (b)\r\nPetty, R. E., & Cacioppo, J. T. Attitude and persuasion: Classic and contemporary approaches. Dubuque, Iowa: Wm. C. Brown, 1981.\r\nPetty, R. E., Cacioppo, J. T. The effects of involvement in responses to argument quantity and quality fournal of personality and social psychology, 1984, 46, 69-81.\r\nPetty, R. E., Cacioppo, J. T., & Goldman, R. Personal involvement as a determinant of argument-based persuasion. Journal of personality and Social Psychology, 1981, 41, 847-855.\r\nPetty, R. E., Harkins, S. G., Williams, K. D., & Latane, B. The effects of group size on cognitive effort and evaluation. Personality and Social Psychology Bulletin, 1977, 3, 579-582.\r\nPetty, R. E., Ostrom, T. M., & Brock, T. C. Historical foundations of the cognitive response approach to attitudes and persuasion. In R. E. 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資料來源: | http://thesis.lib.nccu.edu.tw/record/#B2002006412 | 資料類型: | thesis |
| Appears in Collections: | 學位論文 |
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