Please use this identifier to cite or link to this item: https://ah.lib.nccu.edu.tw/handle/140.119/94749
題名: B2B供應商夥伴關係之管理:以結合力與關鍵成功因素為衡量準則
作者: 陳玟妤
Chen, Wen Yu
貢獻者: 李有仁
Li, Eldon Y.
陳玟妤
Chen, Wen Yu
關鍵詞: 供應商夥伴關係
關鍵成功因素
夥伴關係度量
B2B
supplier partner relationship
critical success factor(CSF)
partner relationship metrics(PRM)
日期: 2008
上傳時間: 9-May-2016
摘要: 由於全球化的浪潮,將市場競爭帶向新的局面,企業不再只尋求短期\r\n的利潤,更傾向與他們的外部競爭者以及內部人員維持長期的合作關係,\r\n以替企業帶來更大利益,這種共生共存的關係,亦即夥伴關係。已有許多\r\n研究發現,發展夥伴關係能為企業帶來益處,學者也找出建立夥伴關係和\r\n夥伴關係演化過程中的關鍵成功因素,或者針對形成夥伴關係的結合力進\r\n行研究,然而,很少有學者提及如何管理夥伴關係,本研究以此觀點出發,\r\n目的在找出供應商夥伴關係管理的重要因素並提出實踐的執行項目,以供\r\n企業評估並改進其供應商夥伴關係管理的流程,另外提出夥伴關係度量\r\n(Partner Relationship Metrics)之概念,讓企業據此分數來選擇供應商夥伴。\r\n本研究首先由17 篇關於夥伴關係的文獻中找出18 個夥伴關係的關鍵\r\n成功因素(Critical Success Factor, CSF),並在每一關鍵成功因素下,定義若\r\n干個關鍵執行項目(Key Practice Items, KPI)。這些關鍵執行項目都代表著供\r\n應商合作關係中執行的行動,以關鍵成功因素及文獻中學者所提的關鍵結\r\n合力(Bond)形成訪談內容,採取企業訪談法挑選台灣資訊電子製造業供應\r\n鏈中分別屬於零組件供應商、加工製造者以及系統組裝商的六家企業進行\r\n訪談。研究結果顯示,六家企業都認為順應性(Adapatibility)、信任(Trust)、\r\n參與度(Participation)是重要的因素,另外也發現,訪談對象依其企業規模、\r\n屬於買方或賣方市場等因素乃訪談結果有差異的原因之一。\r\n關鍵字:B2B、供應商夥伴關係、關鍵成功因素、夥伴關係度量
Over the past few years, companies have faced increasing challenges in\r\ntheir relationships with external competitors as well as internal employees.\r\nRecent years, managers tend to build a long term, ongoing relationships which\r\nare called partnerships. Researches have found that developing partnerships can\r\ncontribute to the profit of a company and reduce the risk. Some researchers\r\nfocused on the factors of the successful partnership; others on the bonds\r\nbetween partners. However, studies is lacking on how to manage a partnership.\r\nThe purpose of this project is to find factors that make a successful supplier\r\npartnership and propose some key practice items (KPI) as well. Furthermore,\r\nwe define partner relationship metrics (PRM) by combing bonds and success\r\nfactors of partnership to help managers evaluate their supplier partners.\r\nThis project is based on partnership literatures and business interviews.\r\nFirst, we chose 18 critical success factors (CSF) of the partnership from 17\r\nliteratures. Then, we surveyed 6 businesses of Taiwan Information & Electronic\r\nIndustry and divided them into 3 categories to get the empirical data. We found\r\nall companies agree that Adaptability, Trust and Participation are the top 3\r\nimportant factors in managing their supplier partner relationships. In addition,\r\nwe discovered that the size of the companies and the one who holds the power\r\nin the supplier-buyer relationship influence the research results.\r\nKey words: B2B, supplier partner relationship, critical success factor (CSF),\r\npartner relationship metrics (PRM)
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描述: 碩士
國立政治大學
資訊管理學系
95356038
資料來源: http://thesis.lib.nccu.edu.tw/record/#G0095356038
資料類型: thesis
Appears in Collections:學位論文

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