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https://ah.lib.nccu.edu.tw/handle/140.119/98747
題名: | Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators | 作者: | 白佩玉 Pai, Peiyu;Tsai, Hsien-Tung |
貢獻者: | 企管系 | 關鍵詞: | Information-sharing behavior; Online consumption community; Receptivity; Reciprocity norms; Self-efficacy | 日期: | Jan-2016 | 上傳時間: | 7-Jul-2016 | 摘要: | This study seeks a better understanding of information-sharing behavior in online consumption communities by investigating both the antecedents and moderating mechanisms of such behavior. Using self-reported data collected over two periods, along with objective behavioral data, the authors show that a reciprocity norm functions as a proximal determinant of information-sharing behavior. This norm also channels the effects of social, hedonic, and utilitarian community values on sharing behavior. The results reveal that the conversion of reciprocity norms into information-sharing behavior depends on individual and contextual conditions. These significant insights reflect the integration of consumer resource allocation theory with a reciprocity framework to establish an explanatory platform for members’ information-sharing behavior in online communities. Both theoretical and practical implications are discussed. | 關聯: | Information & Management, 53(1), 38-52 | 資料類型: | article | DOI: | http://dx.doi.org/10.1016/j.im.2015.08.002 |
Appears in Collections: | 期刊論文 |
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