Please use this identifier to cite or link to this item:
https://ah.lib.nccu.edu.tw/handle/140.119/98747
DC Field | Value | Language |
---|---|---|
dc.contributor | 企管系 | |
dc.creator | 白佩玉 | zh_TW |
dc.creator | Pai, Peiyu;Tsai, Hsien-Tung | |
dc.date | 2016-01 | |
dc.date.accessioned | 2016-07-07T07:00:13Z | - |
dc.date.available | 2016-07-07T07:00:13Z | - |
dc.date.issued | 2016-07-07T07:00:13Z | - |
dc.identifier.uri | http://nccur.lib.nccu.edu.tw/handle/140.119/98747 | - |
dc.description.abstract | This study seeks a better understanding of information-sharing behavior in online consumption communities by investigating both the antecedents and moderating mechanisms of such behavior. Using self-reported data collected over two periods, along with objective behavioral data, the authors show that a reciprocity norm functions as a proximal determinant of information-sharing behavior. This norm also channels the effects of social, hedonic, and utilitarian community values on sharing behavior. The results reveal that the conversion of reciprocity norms into information-sharing behavior depends on individual and contextual conditions. These significant insights reflect the integration of consumer resource allocation theory with a reciprocity framework to establish an explanatory platform for members’ information-sharing behavior in online communities. Both theoretical and practical implications are discussed. | |
dc.format.extent | 667922 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation | Information & Management, 53(1), 38-52 | |
dc.subject | Information-sharing behavior; Online consumption community; Receptivity; Reciprocity norms; Self-efficacy | |
dc.title | Reciprocity norms and information-sharing behavior in online consumption communities: An empirical investigation of antecedents and moderators | |
dc.type | article | |
dc.identifier.doi | 10.1016/j.im.2015.08.002 | |
dc.doi.uri | http://dx.doi.org/10.1016/j.im.2015.08.002 | |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
item.cerifentitytype | Publications | - |
item.openairetype | article | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
Appears in Collections: | 期刊論文 |
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