韓流現象及其對泰國軟實力發展策略之意涵

Abstract

此研究以嚴謹性和系統性地探討韓流話題的重要文獻及二手資料，並透過結構及語境動態來描述此現象的發展，支持關於韓國的流行文化散播。韓國電影、戲劇、韓語流行樂在亞太地區有潛在的軟實力，其為影響的工具，無形地施展國家勢力。如此來衡量泰國有可能效仿韓國的成功例子，並從案例經驗中制定適用的策略。 \n經分析後發現，對於韓國娛樂產業的發展必須融入政治、文化和經濟，加上內外部因素來評估對接受度高的國家之這類文化性的影響，以全面性地瞭解此現象及韓國的發展歷程。從這點來看，韓流的案例可成為泰國效仿並創建向外界宣揚泰國文化的參考。

This study has critically and systemically reviewed important literature and secondary resources in the topic of the Korean wave in order to provide the overall picture of the structural and contextual dynamics in which this phenomenon has developed, sustained and succeeded and to link the dissemination of South Korea’s popular culture: Korean films, dramas, and K-pop, with its potentiality as soft power assets capable of expanding the country’s sphere of influence in the Asia-pacific region, so as to gauge to possibility for Thailand to emulate South Korea’s success by learning from the latter’s experience and devising the strategies applicable in its own context. \n\nUpon the analysis, it is found that it is vital to incorporate political, cultural and economic environment, as well as the internal and external factors leading to the development of Korean entertainment industry in the research, and measure the impacts of such cultural flow in the recipient countries in order to construct the overall picture of this phenomenon and to develop a holistic understanding of South Korea’s experience. From this embarking point, the case of the Korea wave can be used as a reference point for Thailand to emulate and create its own outbound cultural flow.