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|Other Titles:||Komuro Tetsuya’s Shortcut to Globalization: Tackling China through the West|
Wu, You-Lun;Chou, Chao-Liang
Komuro Tetsuya;Popular Culture;Globalization;Localization;China
|Issue Date:||2016-07-20 15:54:46 (UTC+8)|
Cultural globalization is one of the hottest rising globalization issues. All parts of the world are all different when they face cultural globalization. Some areas will pursue actively, some area will resist, and some areas have confident and resolution to change cultural globalization into cultural localization. Undoubtedly, China is the third one. Komuro Tetsuya, a music producer once transplant cultural globalization modeled upon the western popular music to Japan, wanted to open the Chinese music market with the successful experience in Japan in the past actively since 1996. He went through frustrations for eight years and finally declared his failure. The rare experiences of globalization proved the variety and the localized aspect of cultural globalization. In other words, this experience in China, just as Other, let Komuro Tetsuya saw the other possibilities to face globalization besides accepting the western culture totally, that is to integrate the local culture and the global culture. Meanwhile, this experience also enabled him to re-recognize the true meanings of globalization and found the lost identity again.
|Relation:||東亞研究, 39(2), 111-146|
East Asia Studies
|Appears in Collections:||[東亞研究] 期刊論文|
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