Please use this identifier to cite or link to this item:
|Other Titles:||The School Brand Image and Its Influence Factors for Elementary Schools|
|Authors:||葉連祺 ; 林文祥|
|Keywords:||品牌形象 ; 品牌管理 ; 學校行政|
Brand image ; Brand management ; School administration
|Issue Date:||2016-08-08 11:15:16 (UTC+8)|
of sections and teachers in public elementary schools in central Taiwan area were sampled to investigate their perceptions of importance and implementation concerning the functional， symbolic and experiential school brand image. The results showed that the perceptions of importance and implementation were different from various levels and items. The perceptions of experiential school brand image were higher than functional and symbolic school brand image. Moreover perceptual gap were found between “importance” perceptions and “implementation” perceptions. Personnel's perceptions in various levels and items were correlated， and they were influenced by some background factors. Triple factors causal model could explain partly the inner perceptual structural models for some personnel in some working positions in elementary schools. And the inner perceptual structural models for personnel in four different working positions in elementary schools were not equivalent.
Journal of Education & Psychology
|Appears in Collections:||[教育與心理研究 TSSCI] 期刊論文|
Files in This Item:
All items in 學術集成 are protected by copyright, with all rights reserved.