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題名 臺產院線錄影帶中,高山族與非高山族塑像之研究--社會心理與文化傾向的探討
作者 楊大和
YANG, DA-HE
貢獻者 林邦傑
LIN, BANG-JIE
楊大和
YANG, DA-HE
關鍵詞 原住民
族群組合
塑像
社會心理學
文化
SOCIAL-PSYCHIATRY
CULTURE
日期 1992
1991
上傳時間 2-五月-2016 15:20:59 (UTC+8)
摘要 刻板印象對人們的認知、感情、行為有相當的影響，而族群刻板印象更會妨礙了族群之間的同化與互動，形成社會問題。在探究族群刻板印象塑成的原因時發現：大眾傳播媒介是一項重要的成因。以臺灣本土而言，近年來，錄影帶已經成為一項新興的視聽媒介，一般民眾每週花費相當的時間在電視錄影帶的欣賞上面。
     因此，本研究的主要目的在利用內容分析的方法，分析國內臺產錄影帶所塑造的高山族與高山族形象，以瞭解此二族群在場景變項（包括：場景地理位置、場景背景、人物整合程度和人物互動程度）、社會人口變項（包括：角色重要性、性別、年齡、體型、職業等級、職業聲望、收入、教育程度、社經地位）和行為變項（包括：族群組合、行為方向、行為表現方式、行為類別、反社會行為、利社會行為和飲酒行為）上的呈現情形有無差異存在。
     本研究的樣本取自所有影片中有高山族角色人物的臺產院線錄影帶，除了有四部影片因為年代較早不易取得以外，其餘共有十八部影片全部納入作為本研究的分析樣本。各影片經過觀察、分析、登錄、分數轉化之後，以卡方考驗和平均數t 考驗加以分析，逐次納入各有關的控制變項。
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描述 碩士
國立政治大學
心理學系
資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002004418
資料類型 thesis
dc.contributor.advisor 林邦傑zh_TW
dc.contributor.advisor LIN, BANG-JIEen_US
dc.contributor.author (作者) 楊大和zh_TW
dc.contributor.author (作者) YANG, DA-HEen_US
dc.creator (作者) 楊大和zh_TW
dc.creator (作者) YANG, DA-HEen_US
dc.date (日期) 1992en_US
dc.date (日期) 1991en_US
dc.date.accessioned 2-五月-2016 15:20:59 (UTC+8)-
dc.date.available 2-五月-2016 15:20:59 (UTC+8)-
dc.date.issued (上傳時間) 2-五月-2016 15:20:59 (UTC+8)-
dc.identifier (其他 識別碼) B2002004418en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/89331-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 心理學系zh_TW
dc.description.abstract (摘要) 刻板印象對人們的認知、感情、行為有相當的影響，而族群刻板印象更會妨礙了族群之間的同化與互動，形成社會問題。在探究族群刻板印象塑成的原因時發現：大眾傳播媒介是一項重要的成因。以臺灣本土而言，近年來，錄影帶已經成為一項新興的視聽媒介，一般民眾每週花費相當的時間在電視錄影帶的欣賞上面。
     因此，本研究的主要目的在利用內容分析的方法，分析國內臺產錄影帶所塑造的高山族與高山族形象，以瞭解此二族群在場景變項（包括：場景地理位置、場景背景、人物整合程度和人物互動程度）、社會人口變項（包括：角色重要性、性別、年齡、體型、職業等級、職業聲望、收入、教育程度、社經地位）和行為變項（包括：族群組合、行為方向、行為表現方式、行為類別、反社會行為、利社會行為和飲酒行為）上的呈現情形有無差異存在。
     本研究的樣本取自所有影片中有高山族角色人物的臺產院線錄影帶，除了有四部影片因為年代較早不易取得以外，其餘共有十八部影片全部納入作為本研究的分析樣本。各影片經過觀察、分析、登錄、分數轉化之後，以卡方考驗和平均數t 考驗加以分析，逐次納入各有關的控制變項。		zh_TW
dc.description.tableofcontents 第一章諸論．．．．．．．．．．1
     第一節研究動機與背景．．．．．．．．．．14
     第二節研究目的．．．．．．．．．．9
     第三節研究問題與架構．．．．．．．．．．11
     第二章文獻探討．．．．．．．．．．15
     第一節名詞界定．．．．．．．．．．15
     第二節傳播媒介與刻板印象的關係．．．．．．．．．．21
     第三節族群塑像與刻板印象的關係．．．．．．．．．．25
     第三章研究方法．．．．．．．．．．35
     第一節內容分析法簡介．．．．．．．．．．35
     第二節研究樣本．．．．．．．．．．38
     第三節分析單位．．．．．．．．．．41
     第四節分析類目．．．．．．．．．．42
     第五節建立量化系統．．．．．．．．．．52
     第六節內容編碼程序．．．．．．．．．．55
     第七節資料分析與處理．．．．．．．．．．56
     第四章研究結果一:場景變項與社會人口變項部分．．．．．．．．．．57
     第一節族群類屬與場景變項的關係．．．．．．．．．．59
     第二節族群類屬與社會人口變項的關係．．．．．．．．．．79
     第五章研究結果二、行為變項部分．．．．．．．．．．91
     第一節族群類屬與人物相關變項的關係．．．．．．．．．．91
     第二節族群關屬與行為類別的關係．．．．．．．．．．195
     第六章研究結果三:劇中其他關於高山族的特殊塑像．．．．．．．．．．267
     第七章結論與建議．．．．．．．．．．271
     第一節討論與結論．．．．．．．．．．271
     第二節研究檢討．．．．．．．．．．293
     第三節研究建議．．．．．．．．．．295
     參考文獻(中文部分)．．．．．．．．．．299
     參考文獻(英文部分)．．．．．．．．．．3456
     附錄一:登錄手冊．．．．．．．．．．361
     附錄二:登錄表．．．．．．．．．．373
     附錄三:場景以及行為變項登錄單．．．．．．．．．．376
     附錄四:社會與人口變項證錄單．．．．．．．．．．376
     附錄五:職業分類歸類表377		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002004418en_US
dc.subject (關鍵詞) 原住民zh_TW
dc.subject (關鍵詞) 族群組合zh_TW
dc.subject (關鍵詞) 塑像zh_TW
dc.subject (關鍵詞) 社會心理學zh_TW
dc.subject (關鍵詞) 文化zh_TW
dc.subject (關鍵詞) SOCIAL-PSYCHIATRYen_US
dc.subject (關鍵詞) CULTUREen_US
dc.title (題名) 臺產院線錄影帶中,高山族與非高山族塑像之研究--社會心理與文化傾向的探討zh_TW
dc.type (資料類型) thesisen_US
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