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題名 表演藝術觀賞者生活型態之研究 作者 李雙燕 貢獻者 鐘蔚文
李雙燕日期 1988 上傳時間 5-五月-2016 13:37:27 (UTC+8) 摘要 論文摘要 參考文獻 參考書目:一中文部份:1.王志剛編譯(民73年)，行銷學原理。台北:華泰書局。2.宋炎本(民71年)，台北市民文化藝術活動觀賞行為之研究，台灣大學商學研究所碩士論文(未出版)。3.杜明翰(民68年)，女性洗髮精市場區隔分析－AIO之應用，淡江大學管理科學研究所碩士論文(未出版)。4.林義郎(民73年)，表演藝術活動觀賞行為與其價值觀及生活型態之研究，政治大學企業管理研究所碩士論文(未出版)。5.吳聰賢(民74年),「研究的性質與類別」，見楊國樞、文崇一、吳聰賢、李亦園編:社會及行為科學研學研究法。台北:東華書局。6.高桂足等編(民63年)，心理學名詞彙編。台北:文景出版社。7.許士軍(民75年)，現代行銷管理。台北:商略印書館。8.黃俊英(民75年)，多變量分析，第二版。台北:中國經濟企業研究所。9.黃俊英(民76年a),「行銷在行政規劃上的應用」，見黃俊英、郭崑謨編:中華民國市場拓展學會七十五年年會講論文集。台北:中華民國市場拓展學會出版。10.黃俊英(民76年b)，行銷研究－管理與技術，第三版。台北:華泰書局。11.張逸民(民71年)，行銷策略:觀念與決策。台北:輔仁大學管理學院。12.鄭伯壎編譯(民75年)，消費者心理學。台北:大洋出版社。13.潘明全(民72年)，大學生錄音帶購買行為與其價值觀及生活型態關係之研究，政治大學企業管理研究所碩士論文(未出版)。14.謝安田(民72年)，企業研究方法。台北:撰者自刊。15.謝耀龍(民75年)，大學生之生活型態與國劇觀賞行為之研究，政治大學企業管理研究所碩士論文(未出版)。16.羅文坤(民75年)，行銷傳播學。台北:三民書局。17.嚴奇峰(民73年)，台灣地區大學生咖啡消費者行為研究，東海大學企業管理研究所碩士論文(未出版)。二、英文部分:Adler, Alfred (1927). Understanding Human Nature, New York: Greenburg.Andreasen, Alan R. and Russell W. Belk (1980). “Predictors of Attendance at the Performing Arts,” Journal of Consumer Research, 7, PP.112-120.Berkman, Harold W. and Christopher C. Gilson (1978). Consumer Behavior: Concepts and Strategies. Encino: Dickenson.Campbell, D. T. (1957). “Factors Relevant to the Validity of Experiments in Social Settings,” Psychological Bulletin, 54, PP.297-312.Clark, Margaret, Barbara G. Anderson, and associates. (1967). Culture and Aging: An Anthropological Study of Older Americans. Springfiled, Ill: Charles C. Thomas.Crocks, S. (1978). “FTC Is Seeking Way to Decide if Pictures in Advertising Convey False Impressions,” The Wall Street Journal, August 11, P.4.Demby, Emanuel (1971). “Psychographics: Who, What, Why, When, Where and How,” in Charles King and Douglas Tigert, (eds.), Attitude Research Reaches New Heights. Chicago: American Marketing Association.-----, (1974). “Psychographics and from Whence It Came,” in Williams D. Wells, (ed.), Life Stule and Psychographics, Chicago: American Marketing Association.Dichter, Ernest. (1964). Handbook of Consumer Motivation, New York: McGraw-Hill.Engel, James F. and Roger D. Blackwell (1982). Consumer Behavior. 台北:華泰書局翻印。Hall, C.S. and G. Lindsey (1957). Theories of Personality. New York: Wiley.Hawkins, Del I., Kenneth A. Coney, and Roger J. Best (1980). Consumer Behavior: Implications for Marketing Strategy, Dallas: Business Publications, Inc.Hustad, Thomas P. and Edgar A. Pessemier (1974). The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measued,” in Williams D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.Kelly, George A. (1955). The Psychology of Personal Constructs. New York: N.W. Norton & Co.Koponen, Arthur (1960). “Personality Characteristics of Purchasers,” Journal of Advertising Research, 1, PP.6-12.Kotler, Philip and Sidney Levy (1969). “Broadening the Concept of Marketing,” Journal of Marketing, PP. 10-15.Lazer, William (1963). “Life Style Concepts and Marketing,” in Stephen A. Greyer, (ed.), Toward Scientific Marketing, Chicago: American Marketing Association.London, David L. and Albert J. Della Bitta (1979). Consumer Behavior: Concepts and Applications. New York: McGraw-Hill.McGinnies, Elliott (1970). Social Behavior: A Function Analysis. Boston: Houghton Mifflin.McQuail, Denis (1983). Mass Communication Theory. London: Sage.Nelson, Alan R. (1969). “A National Study of Psychographics,” paper delivered at the International Marketing Congress, American Marketing Association.-----, (1971a), “New Psychographics: Action-Creating Ideas, Not Lifeless Statistics,” Advertising Age, 1, June 28, P.34.-----, (1971b), “Psyching Psychographics: A Look at Why people Buy,” in Charles W.King and Douglas J. Tigert, (eds,), Attitude Research Reaches New Heights, Chicago: American Marketing Association.Neugarten, Bernice L., Robert Havighurst, and Sheldon S. Tobin, (1968), “Personality and Patterns of Aging.” In Bernice L. Neugarten, (ed.), Middle Age and Aging: A Reader in Social Psychology, Chicago: University of Chicago Press.Pernica, Joseph (1974). “The Second Generation of Market Segmentation Studies: AN Audit of Buying Motivation,” in William D.Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.Plummer, Joseph T. (1971). “Life Style Patterns and Commerical Bank Credit Usage,” Journal of Marketing, 35, PP.35-41.-----, (1971-1972). “Life Style Patterns: A New Constraint for Mass Communication Research,” Journal of Broadcasting, 16, PP.79-89.-----, (1974), “The Concept and Application of Life Style Segmentation,” Journal of Marketing, 38, PP.33.Reynolds, Fred D. and William R. Darden. (1974). “Construing Life Style and Psychographics,” in Weiliam D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.-----, and William D. Wells (1977). Consumer Behavior. New York: McGraw-Hill.Robertson, Thomas S., Joan Zielinshi, and Scott Ward (1984). Consumer Behavior. Glenview: Scott, Foreman and Company.Schiffman, Leon G. and Leslie Lazar Kanuk. (1983). Consumer Behavior, 2nd ed., Englewood Cliffs: Prentice-Hall.Schutz, Howard G., Pamela C. Baird and glenn R. Hawkes, (1979). Lifestyles and Consumer Behavior of Older Americans. New York: Praeger.Tabachnick, Barbara G., and Linda S. Fidell (1983). Using Multivariate Statistics. New York: Harpen & Row.Thurstone, L.L. (1928). “Attitude Can Be Measured,” American Journal of Sociology, 33, PP.529-554.Tom, Gail (1984), Applications of Consumer Behavior: Readings and Exercise, Englewood Cliffs: Prentice-Hall.Wells, William D. (1975). “Psychographics: A Critical Review,” Journal of Marketing Research, 12, PP.196-213.Williams, Richard H. and Claudine G. Wirth (1965). Lives Through the Years: Styles of Life and Successful Aging, New York: Atherton.Wind, Yoram and Paul E. Green (1974), “Some Conceptual, Measurement, and Analytical Problems in Life Style Research,” in William D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.Zins, Michel A. (1976). “An Exploration of the Relationship Between General and Specific Psychographic Profils,” in Kenneth L. Bernhardt, (ed.), Marketing 1776-1976 and Beyond. Chicago: American Marketing Association. 描述 碩士
國立政治大學
新聞學系資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002005989 資料類型 thesis dc.contributor.advisor 鐘蔚文 zh_TW dc.contributor.author (作者) 李雙燕 zh_TW dc.creator (作者) 李雙燕 zh_TW dc.date (日期) 1988 en_US dc.date.accessioned 5-五月-2016 13:37:27 (UTC+8) - dc.date.available 5-五月-2016 13:37:27 (UTC+8) - dc.date.issued (上傳時間) 5-五月-2016 13:37:27 (UTC+8) - dc.identifier (其他 識別碼) B2002005989 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/91148 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 新聞學系 zh_TW dc.description.abstract (摘要) 論文摘要 zh_TW dc.description.tableofcontents 目錄第一章 緒論 1第一節 研究動機與研究背景 1第二節 研究目的 8第三節 研究問題 9第二章 文獻探討 10第一節 生活型態之理論基礎 10第二節 生活型態之定義 13第三節 生活型態之測量面向 20第四節 表演藝術觀賞者AIO量表 24第三章 研究方法 34第一節 研究設計 34第二節 抽樣方法與樣本結構 35第三節 測量工具 44第四節 調查過程 50第五節 資料分析方法 51第四章 資料分析 52第一節 人口變項與表演藝術觀賞行為之關聯性分析 52第二節 生活型態量表之因素分析 56第三節 觀賞者、不確定者及非觀賞者生活型態之區別分析 67第五章 結論與建議 81第一節 主要結論 81第二節 討論 83第三節 建議 84第四節 研究限制 87第五節 對未來研究之建議 88參考書目 89一、中文部份 89二、英文部份 92附錄:表演藝衛觀賞者生活型態之研究問卷圖目錄:圖2-1 生活型態階層圖 17圖2-2 生活型態特質分類圖 27圖2-3 一般化/特定化AIO研究連續軸圖 30圖3-1 本研究測量工具架構圖 44圖4-1 三組人之重心位置圖 77表目錄:表2-1 生活型態涵蓋層面表 28表2-2 本研究特定化量表測量項目表 33表3-1 本研究樣本性別分佈表 36表3-2 本研究樣本就讀學院之分佈表 36表3-3 本研究樣本就讀科系之分佈表 37表3-4 在本研究樣本每月平均零用錢分佈表 37表3-5 本研究樣本父親職業分佈表 38表3-6 本研究樣本母親職業分佈表 38表3-7 本研究樣本父親教育程度分佈表 39表3-8 本研究樣本母親教育程度分佈表 39表3-9 本研究樣本家庭每月平均收入分佈表 40表3-10 本研究樣本婚、友狀況分佈表 40表3-11 本研究樣本居住情形分佈表 41表3-12 本研究樣本家庭所在地分佈表 41表3-13 一般化生活型態量表測量內容表 45表3-14 特定化生活型態量表測量內容表 47表4-1 每月平均零用錢與表演藝術觀賞行為聯列表 53表4-2 父親教育程度與表演藝術觀賞行為聯列表 53表4-3 母親職業與表演藝術觀賞行為聯列表 54表4-4 一般化生活型態10個因素之內容表 57表4-5 特定化生活型態6個因素之內容表 63表4-6 三組人在生活型態上之變異數分析結果表 68表4-7 區別函數統計值表 71表4-8 標準化區別係數表 72表4-9 區別分析結構矩陣 74表4-10 三組人在兩區別函數之平均數表 77表4-11 歸組結果表 79 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002005989 en_US dc.title (題名) 表演藝術觀賞者生活型態之研究 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考書目:一中文部份:1.王志剛編譯(民73年)，行銷學原理。台北:華泰書局。2.宋炎本(民71年)，台北市民文化藝術活動觀賞行為之研究，台灣大學商學研究所碩士論文(未出版)。3.杜明翰(民68年)，女性洗髮精市場區隔分析－AIO之應用，淡江大學管理科學研究所碩士論文(未出版)。4.林義郎(民73年)，表演藝術活動觀賞行為與其價值觀及生活型態之研究，政治大學企業管理研究所碩士論文(未出版)。5.吳聰賢(民74年),「研究的性質與類別」，見楊國樞、文崇一、吳聰賢、李亦園編:社會及行為科學研學研究法。台北:東華書局。6.高桂足等編(民63年)，心理學名詞彙編。台北:文景出版社。7.許士軍(民75年)，現代行銷管理。台北:商略印書館。8.黃俊英(民75年)，多變量分析，第二版。台北:中國經濟企業研究所。9.黃俊英(民76年a),「行銷在行政規劃上的應用」，見黃俊英、郭崑謨編:中華民國市場拓展學會七十五年年會講論文集。台北:中華民國市場拓展學會出版。10.黃俊英(民76年b)，行銷研究－管理與技術，第三版。台北:華泰書局。11.張逸民(民71年)，行銷策略:觀念與決策。台北:輔仁大學管理學院。12.鄭伯壎編譯(民75年)，消費者心理學。台北:大洋出版社。13.潘明全(民72年)，大學生錄音帶購買行為與其價值觀及生活型態關係之研究，政治大學企業管理研究所碩士論文(未出版)。14.謝安田(民72年)，企業研究方法。台北:撰者自刊。15.謝耀龍(民75年)，大學生之生活型態與國劇觀賞行為之研究，政治大學企業管理研究所碩士論文(未出版)。16.羅文坤(民75年)，行銷傳播學。台北:三民書局。17.嚴奇峰(民73年)，台灣地區大學生咖啡消費者行為研究，東海大學企業管理研究所碩士論文(未出版)。二、英文部分:Adler, Alfred (1927). Understanding Human Nature, New York: Greenburg.Andreasen, Alan R. and Russell W. Belk (1980). “Predictors of Attendance at the Performing Arts,” Journal of Consumer Research, 7, PP.112-120.Berkman, Harold W. and Christopher C. Gilson (1978). Consumer Behavior: Concepts and Strategies. Encino: Dickenson.Campbell, D. T. (1957). “Factors Relevant to the Validity of Experiments in Social Settings,” Psychological Bulletin, 54, PP.297-312.Clark, Margaret, Barbara G. Anderson, and associates. (1967). Culture and Aging: An Anthropological Study of Older Americans. Springfiled, Ill: Charles C. Thomas.Crocks, S. (1978). “FTC Is Seeking Way to Decide if Pictures in Advertising Convey False Impressions,” The Wall Street Journal, August 11, P.4.Demby, Emanuel (1971). “Psychographics: Who, What, Why, When, Where and How,” in Charles King and Douglas Tigert, (eds.), Attitude Research Reaches New Heights. Chicago: American Marketing Association.-----, (1974). “Psychographics and from Whence It Came,” in Williams D. Wells, (ed.), Life Stule and Psychographics, Chicago: American Marketing Association.Dichter, Ernest. (1964). Handbook of Consumer Motivation, New York: McGraw-Hill.Engel, James F. and Roger D. Blackwell (1982). Consumer Behavior. 台北:華泰書局翻印。Hall, C.S. and G. Lindsey (1957). Theories of Personality. New York: Wiley.Hawkins, Del I., Kenneth A. Coney, and Roger J. Best (1980). Consumer Behavior: Implications for Marketing Strategy, Dallas: Business Publications, Inc.Hustad, Thomas P. and Edgar A. Pessemier (1974). The Development and Application of Psychographic Life Style and Associated Activity and Attitude Measued,” in Williams D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.Kelly, George A. (1955). The Psychology of Personal Constructs. New York: N.W. Norton & Co.Koponen, Arthur (1960). “Personality Characteristics of Purchasers,” Journal of Advertising Research, 1, PP.6-12.Kotler, Philip and Sidney Levy (1969). “Broadening the Concept of Marketing,” Journal of Marketing, PP. 10-15.Lazer, William (1963). “Life Style Concepts and Marketing,” in Stephen A. Greyer, (ed.), Toward Scientific Marketing, Chicago: American Marketing Association.London, David L. and Albert J. Della Bitta (1979). Consumer Behavior: Concepts and Applications. New York: McGraw-Hill.McGinnies, Elliott (1970). Social Behavior: A Function Analysis. Boston: Houghton Mifflin.McQuail, Denis (1983). Mass Communication Theory. London: Sage.Nelson, Alan R. (1969). “A National Study of Psychographics,” paper delivered at the International Marketing Congress, American Marketing Association.-----, (1971a), “New Psychographics: Action-Creating Ideas, Not Lifeless Statistics,” Advertising Age, 1, June 28, P.34.-----, (1971b), “Psyching Psychographics: A Look at Why people Buy,” in Charles W.King and Douglas J. Tigert, (eds,), Attitude Research Reaches New Heights, Chicago: American Marketing Association.Neugarten, Bernice L., Robert Havighurst, and Sheldon S. Tobin, (1968), “Personality and Patterns of Aging.” In Bernice L. Neugarten, (ed.), Middle Age and Aging: A Reader in Social Psychology, Chicago: University of Chicago Press.Pernica, Joseph (1974). “The Second Generation of Market Segmentation Studies: AN Audit of Buying Motivation,” in William D.Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.Plummer, Joseph T. (1971). “Life Style Patterns and Commerical Bank Credit Usage,” Journal of Marketing, 35, PP.35-41.-----, (1971-1972). “Life Style Patterns: A New Constraint for Mass Communication Research,” Journal of Broadcasting, 16, PP.79-89.-----, (1974), “The Concept and Application of Life Style Segmentation,” Journal of Marketing, 38, PP.33.Reynolds, Fred D. and William R. Darden. (1974). “Construing Life Style and Psychographics,” in Weiliam D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.-----, and William D. Wells (1977). Consumer Behavior. New York: McGraw-Hill.Robertson, Thomas S., Joan Zielinshi, and Scott Ward (1984). Consumer Behavior. Glenview: Scott, Foreman and Company.Schiffman, Leon G. and Leslie Lazar Kanuk. (1983). Consumer Behavior, 2nd ed., Englewood Cliffs: Prentice-Hall.Schutz, Howard G., Pamela C. Baird and glenn R. Hawkes, (1979). Lifestyles and Consumer Behavior of Older Americans. New York: Praeger.Tabachnick, Barbara G., and Linda S. Fidell (1983). Using Multivariate Statistics. New York: Harpen & Row.Thurstone, L.L. (1928). “Attitude Can Be Measured,” American Journal of Sociology, 33, PP.529-554.Tom, Gail (1984), Applications of Consumer Behavior: Readings and Exercise, Englewood Cliffs: Prentice-Hall.Wells, William D. (1975). “Psychographics: A Critical Review,” Journal of Marketing Research, 12, PP.196-213.Williams, Richard H. and Claudine G. Wirth (1965). Lives Through the Years: Styles of Life and Successful Aging, New York: Atherton.Wind, Yoram and Paul E. Green (1974), “Some Conceptual, Measurement, and Analytical Problems in Life Style Research,” in William D. Wells, (ed.), Life Style and Psychographics, Chicago: American Marketing Association.Zins, Michel A. (1976). “An Exploration of the Relationship Between General and Specific Psychographic Profils,” in Kenneth L. Bernhardt, (ed.), Marketing 1776-1976 and Beyond. Chicago: American Marketing Association. zh_TW
