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題名 建立隨需應變的在線便利店服務在台北免費送貨
Establishing an On Demand Online Convenience Store with Free Delivery Service in Taipei
作者 剛龍
González, Carlino
貢獻者 白德傑
Brodowsky, Glen
剛龍
González, Carlino
關鍵詞 隨需應變
在線
便利店
On Demand
Online
Convenience Store
日期 2016
上傳時間 1-七月-2016 15:06:47 (UTC+8)
摘要 The Convenience Store Industry in Taiwan is booming. The Asian island-nation has become the most densely populated country in terms of convenient stores in the world. Sales from the Convenience Store Industry account for more than 26% of the whole country’s retail sales, second only to department stores. These numbers have continued to grow as demonstrated by total sales figures reaching NTD$ 295 billion by the end of 2015.
     Taipei City, the country’s capital, is renowned for its convenient way of life. The broad range of services offered by convenience stores has contributed to the overall convenience of living in Taiwan, allowing customers to have a one-stop shop for paying electricity, water, telephone, internet, and gas bills, as well as photocopying, event ticketing, and even package reception. Taiwanese consumers have been accustomed to a very high access to convenience, but oddly enough, convenience stores in Taiwan have still not incorporated the service that takes convenience to another level: being able to shop from the comfort of your own home, office, or wherever you may be, and receiving your products almost instantly at your location, at a competitive price.
     The Delivery Service Industry in Taiwan is still in its very early stages of development, almost uniquely sticking to the delivery of groceries from high-end supermarket and department store franchises. New start-ups providing professional grocery shopping services have also entered the Taiwanese market in recent years, providing a new alternative to the supermarket and department store delivery service. In any case, the delivery of the groceries can take anywhere from 1-48 hours.
     快快intends to provide the consumer in the major metropolitan areas of Taiwan with the option of purchasing a wide range of high-quality fast-moving consumer goods from the comfort of wherever their location may be, even if it doesn’t have an address – including sidewalks or parks – and receiving it within 30 minutes or less at a competitive price, with no minimum purchase order amount or hidden fees, 24 hours a day, 365 days a year. By doing so, 快快will imprint a new meaning to the word convenience, allowing customers to more effectively manage and enjoy the single most valuable resource in every person’s life - time.
1 Company Overview: 快快 8
     1.1 Mission 8
     1.2 Vision 8
     1.3 Impact and Goal 8
     1.4 Long term Objectives 8
     1.5 Target Market 9
     1.5.1 University Dormitory Student Residents 10
     1.5.2 Office workers and other employees 10
     1.5.3 Senior citizens (Age 65 and over) 12
     2 Situation Analysis/Opportunity 15
     2.1 Convenience Store Industry in Taiwan 16
     2.1.1 7-Eleven 17
     2.1.2 Family Mart 17
     2.1.3 Hi-Life 17
     2.1.4 OK Mart (Circle K) 17
     2.2 Grocery Delivery Service Market in Taiwan 17
     2.2.1 Personal Grocery Shopper Delivery Services in Taiwan 18
     2.2.2 Supermarket, Hypermarket, and Department Store Delivery Service Market in Taiwan 20
     2.3 The eCommerce Industry in Taiwan 22
     2.4 The Express Delivery Service Market in Taiwan 27
     2.4.1 Rakubin (Japan) 28
     2.4.2 Colmados (Dominican Republic) 28
     3 快快: Brand and Product Overview 29
     3.1 Company Ownership 29
     3.1.1 Legal Framework 30
     4 Pilot Implementation 31
     4.1 Inventory 31
     4.2 Placing an Order 31
     4.3 Fulfilling an Order 32
     4.4 Feedback 32
     5 Business Model 33
     5.1 Value Proposition 33
     5.2 Customer Segments 33
     5.3 Customer Relationships 34
     5.4 Channels 34
     5.5 Key Partners 35
     5.6 Key Activities 35
     5.7 Key Resources 36
     5.8 Cost Structure 37
     5.9 Revenue Streams 37
     6 Marketing Plan 38
     6.1 Product 38
     6.2 Pricing 38
     6.3 Placement 38
     6.4 Promotion 38
     7 Competitive Analysis 40
     7.1 Competitors 40
     7.1.1 Macro 40
     7.1.2 Micro 40
     7.2 Alternatives 40
     7.2.1 Macro 40
     7.2.2 Micro 41
     8 Risk Management 42
     9 Conclusion 44
     10 Bibliography 45
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     10. Clark, Nick. "Education in Taiwan - WENR." WENR. World Education News and Reviews, 01 May 2010. Web. 0 May 2016.
     11. "Compress." Compress. N.p., n.d. Web. June 2016. .
     12. "Convenient Stores in Taiwan." Ilha Formosa Alt Om Taiwan. N.p., 27 Jan. 2013. Web. 3 May 2016. .
     13. "Create a New Lean Canvas." - Canvanizer. N.p., n.d. Web. June 2016. .
     14. "Creating Value for Shareholders." 7-ELEVEN Investor Relations. N.p., n.d. Web. 30 Apr. 2016. .
     15. Cruz Tejada, Miguel. "ASOBEU Crea En RD La Asociación De Colmados Y Supermercados." Www.diariolibre.com. Omnimedia, 22 May 2007. Web. 30 Apr. 2016. .
     16. "Delivery Service." City`super. N.p., n.d. Web. May 2016.
     17. "Demographical Overview." Taipei City Government ─ Demographic Structure and Composition. N.p., n.d. Web. 4 May 2016. .
     18. "Dorm Infromation." Student Housing Service Division - NTU. N.p., n.d. Web. 1 May 2016. .
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     20. "E-commerce to Dominate Retail Stores: Yahoo Taiwan - Taipei Times." E-commerce to Dominate Retail Stores: Yahoo Taiwan - Taipei Times. N.p., n.d. Web. June 2016. .
     21. "FAQ." Home. N.p., n.d. Web. June 2016.
     22. Ferry, Timothy. "Healthy Meals, Delivered to Your Door." Taiwan Business TOPICS. N.p., 15 Jan. 2015. Web. May 2016.
     23. "Foodpanda Food Delivery at Excellence." Foodpanda. N.p., Oct. 2015. Web. 3 May 2016. .
     24. "Gain Report - Taiwan Retail Foods." Gain Report (2014): n. pag. 18 Dec. 2014. Web. June 2016. .
     25. "Guide to Setting up a Limited Company in Taiwan -- Taiwan Business -- Kaizen." Guide to Setting up a Limited Company in Taiwan -- Taiwan Business -- Kaizen. Kaizen Certified Public Accountants Limited, n.d. Web. June 2016. .
     26. "HappyFresh." Wikipedia. Wikimedia Foundation, 3 June 2016. Web. June 2016. .
     27. "Health & Welfare." Government Portal of Republic of China, Taiwan. N.p., n.d. Web. May 2016.
     28. "Honestbee – Groceries Delivered Fresh." Honestbee. N.p., n.d. Web. June 2016.
     29. "Honestbee Raises US$15 Million Funding as Part of Expansion Plans in Asia." Business Wire. Berkshire Hathaway Company, n.d. Web. June 2016. .
     30. "Housing - Office of International Affairs, Taipei Tech." Housing - Office of International Affairs, Taipei Tech. N.p., n.d. Web. 1 May 2016. .
     31. Hsie, Min-chieh. "Education in Taiwan Is Too Much and Too Hard - Taipei Times." Education in Taiwan Is Too Much and Too Hard - Taipei Times. N.p., 01 Mar. 2010. Web. May 2016.
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     33. "Internet Users." Number of (2016). N.p., n.d. Web. June 2016. .
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     41. Mignot, Martin. "The Billion Dollar Food Delivery Wars." TechCrunch. N.p., 11 July 2015. Web. 3 May 2016. .
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     65. Tsai, Yi-Chu, and Frances Huang. "Convenience Store Numbers Still on the Rise in Taiwan." Focus Taiwan. N.p., 19 Aug. 2015. Web. 30 Apr. 2016. .
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描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933050
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933050
資料類型 thesis
dc.contributor.advisor 白德傑zh_TW
dc.contributor.advisor Brodowsky, Glenen_US
dc.contributor.author (作者) 剛龍zh_TW
dc.contributor.author (作者) González, Carlinoen_US
dc.creator (作者) 剛龍zh_TW
dc.creator (作者) González, Carlinoen_US
dc.date (日期) 2016en_US
dc.date.accessioned 1-七月-2016 15:06:47 (UTC+8)-
dc.date.available 1-七月-2016 15:06:47 (UTC+8)-
dc.date.issued (上傳時間) 1-七月-2016 15:06:47 (UTC+8)-
dc.identifier (其他 識別碼) G0103933050en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/98599-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 103933050zh_TW
dc.description.abstract (摘要) The Convenience Store Industry in Taiwan is booming. The Asian island-nation has become the most densely populated country in terms of convenient stores in the world. Sales from the Convenience Store Industry account for more than 26% of the whole country’s retail sales, second only to department stores. These numbers have continued to grow as demonstrated by total sales figures reaching NTD$ 295 billion by the end of 2015.
     Taipei City, the country’s capital, is renowned for its convenient way of life. The broad range of services offered by convenience stores has contributed to the overall convenience of living in Taiwan, allowing customers to have a one-stop shop for paying electricity, water, telephone, internet, and gas bills, as well as photocopying, event ticketing, and even package reception. Taiwanese consumers have been accustomed to a very high access to convenience, but oddly enough, convenience stores in Taiwan have still not incorporated the service that takes convenience to another level: being able to shop from the comfort of your own home, office, or wherever you may be, and receiving your products almost instantly at your location, at a competitive price.
     The Delivery Service Industry in Taiwan is still in its very early stages of development, almost uniquely sticking to the delivery of groceries from high-end supermarket and department store franchises. New start-ups providing professional grocery shopping services have also entered the Taiwanese market in recent years, providing a new alternative to the supermarket and department store delivery service. In any case, the delivery of the groceries can take anywhere from 1-48 hours.
     快快intends to provide the consumer in the major metropolitan areas of Taiwan with the option of purchasing a wide range of high-quality fast-moving consumer goods from the comfort of wherever their location may be, even if it doesn’t have an address – including sidewalks or parks – and receiving it within 30 minutes or less at a competitive price, with no minimum purchase order amount or hidden fees, 24 hours a day, 365 days a year. By doing so, 快快will imprint a new meaning to the word convenience, allowing customers to more effectively manage and enjoy the single most valuable resource in every person’s life - time.		en_US
dc.description.abstract (摘要) 1 Company Overview: 快快 8
     1.1 Mission 8
     1.2 Vision 8
     1.3 Impact and Goal 8
     1.4 Long term Objectives 8
     1.5 Target Market 9
     1.5.1 University Dormitory Student Residents 10
     1.5.2 Office workers and other employees 10
     1.5.3 Senior citizens (Age 65 and over) 12
     2 Situation Analysis/Opportunity 15
     2.1 Convenience Store Industry in Taiwan 16
     2.1.1 7-Eleven 17
     2.1.2 Family Mart 17
     2.1.3 Hi-Life 17
     2.1.4 OK Mart (Circle K) 17
     2.2 Grocery Delivery Service Market in Taiwan 17
     2.2.1 Personal Grocery Shopper Delivery Services in Taiwan 18
     2.2.2 Supermarket, Hypermarket, and Department Store Delivery Service Market in Taiwan 20
     2.3 The eCommerce Industry in Taiwan 22
     2.4 The Express Delivery Service Market in Taiwan 27
     2.4.1 Rakubin (Japan) 28
     2.4.2 Colmados (Dominican Republic) 28
     3 快快: Brand and Product Overview 29
     3.1 Company Ownership 29
     3.1.1 Legal Framework 30
     4 Pilot Implementation 31
     4.1 Inventory 31
     4.2 Placing an Order 31
     4.3 Fulfilling an Order 32
     4.4 Feedback 32
     5 Business Model 33
     5.1 Value Proposition 33
     5.2 Customer Segments 33
     5.3 Customer Relationships 34
     5.4 Channels 34
     5.5 Key Partners 35
     5.6 Key Activities 35
     5.7 Key Resources 36
     5.8 Cost Structure 37
     5.9 Revenue Streams 37
     6 Marketing Plan 38
     6.1 Product 38
     6.2 Pricing 38
     6.3 Placement 38
     6.4 Promotion 38
     7 Competitive Analysis 40
     7.1 Competitors 40
     7.1.1 Macro 40
     7.1.2 Micro 40
     7.2 Alternatives 40
     7.2.1 Macro 40
     7.2.2 Micro 41
     8 Risk Management 42
     9 Conclusion 44
     10 Bibliography 45		-
dc.description.tableofcontents 1 Company Overview: 快快 8
     1.1 Mission 8
     1.2 Vision 8
     1.3 Impact and Goal 8
     1.4 Long term Objectives 8
     1.5 Target Market 9
     1.5.1 University Dormitory Student Residents 10
     1.5.2 Office workers and other employees 10
     1.5.3 Senior citizens (Age 65 and over) 12
     2 Situation Analysis/Opportunity 15
     2.1 Convenience Store Industry in Taiwan 16
     2.1.1 7-Eleven 17
     2.1.2 Family Mart 17
     2.1.3 Hi-Life 17
     2.1.4 OK Mart (Circle K) 17
     2.2 Grocery Delivery Service Market in Taiwan 17
     2.2.1 Personal Grocery Shopper Delivery Services in Taiwan 18
     2.2.2 Supermarket, Hypermarket, and Department Store Delivery Service Market in Taiwan 20
     2.3 The eCommerce Industry in Taiwan 22
     2.4 The Express Delivery Service Market in Taiwan 27
     2.4.1 Rakubin (Japan) 28
     2.4.2 Colmados (Dominican Republic) 28
     3 快快: Brand and Product Overview 29
     3.1 Company Ownership 29
     3.1.1 Legal Framework 30
     4 Pilot Implementation 31
     4.1 Inventory 31
     4.2 Placing an Order 31
     4.3 Fulfilling an Order 32
     4.4 Feedback 32
     5 Business Model 33
     5.1 Value Proposition 33
     5.2 Customer Segments 33
     5.3 Customer Relationships 34
     5.4 Channels 34
     5.5 Key Partners 35
     5.6 Key Activities 35
     5.7 Key Resources 36
     5.8 Cost Structure 37
     5.9 Revenue Streams 37
     6 Marketing Plan 38
     6.1 Product 38
     6.2 Pricing 38
     6.3 Placement 38
     6.4 Promotion 38
     7 Competitive Analysis 40
     7.1 Competitors 40
     7.1.1 Macro 40
     7.1.2 Micro 40
     7.2 Alternatives 40
     7.2.1 Macro 40
     7.2.2 Micro 41
     8 Risk Management 42
     9 Conclusion 44
     10 Bibliography 45		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933050en_US
dc.subject (關鍵詞) 隨需應變zh_TW
dc.subject (關鍵詞) 在線zh_TW
dc.subject (關鍵詞) 便利店zh_TW
dc.subject (關鍵詞) On Demanden_US
dc.subject (關鍵詞) Onlineen_US
dc.subject (關鍵詞) Convenience Storeen_US
dc.title (題名) 建立隨需應變的在線便利店服務在台北免費送貨zh_TW
dc.title (題名) Establishing an On Demand Online Convenience Store with Free Delivery Service in Taipeien_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. "About Costco Business Delivery." Costco.com.tw. N.p., n.d. Web. May 2016.
     2. "Accommodation - National Taiwan University of Science and Technology." Accommodation - National Taiwan University of Science and Technology. N.p., n.d. Web. 1 May 2016. .
     3. "Administrative Districts." Taipei City Government. N.p., n.d. Web. 4 May 2016. .
     4. Angeles, Sara. "Best POS Systems." Business News Daily. N.p., 14 Apr. 2016. Web. June 2016. .
     5. "Asia Internet Stats and 2015 Population Statistics." Asia Internet Stats and 2015 Population Statistics. N.p., n.d. Web. June 2016. .
     6. "Best Inventory Management Software | 2016." Capterra. N.p., n.d. Web. June 2016. .
     7. "Campus Environment - National Yang-Ming University." Campus Environment - National Yang-Ming University. N.p., n.d. Web. 1 May 2016. .
     8. Chen, Keving. "The Nation’s 5,000th 7-eleven Opens in Kaohsiung." Taipei Times. N.p., 12 July 2014. Web. 30 Apr. 2016. .
     9. Chu, Li-shin. "Imperfect Is Perfect -Taiwan`s International Day of People with Disability - Taiwan NGOs." Imperfect Is Perfect -Taiwan`s International Day of People with Disability - Taiwan NGOs. N.p., n.d. Web. May 2016.
     10. Clark, Nick. "Education in Taiwan - WENR." WENR. World Education News and Reviews, 01 May 2010. Web. 0 May 2016.
     11. "Compress." Compress. N.p., n.d. Web. June 2016. .
     12. "Convenient Stores in Taiwan." Ilha Formosa Alt Om Taiwan. N.p., 27 Jan. 2013. Web. 3 May 2016. .
     13. "Create a New Lean Canvas." - Canvanizer. N.p., n.d. Web. June 2016. .
     14. "Creating Value for Shareholders." 7-ELEVEN Investor Relations. N.p., n.d. Web. 30 Apr. 2016. .
     15. Cruz Tejada, Miguel. "ASOBEU Crea En RD La Asociación De Colmados Y Supermercados." Www.diariolibre.com. Omnimedia, 22 May 2007. Web. 30 Apr. 2016. .
     16. "Delivery Service." City`super. N.p., n.d. Web. May 2016.
     17. "Demographical Overview." Taipei City Government ─ Demographic Structure and Composition. N.p., n.d. Web. 4 May 2016. .
     18. "Dorm Infromation." Student Housing Service Division - NTU. N.p., n.d. Web. 1 May 2016. .
     19. "Eastern District of Taipei." Wikipedia. Wikimedia Foundation, 23 Mar. 2016. Web. May 2016.
     20. "E-commerce to Dominate Retail Stores: Yahoo Taiwan - Taipei Times." E-commerce to Dominate Retail Stores: Yahoo Taiwan - Taipei Times. N.p., n.d. Web. June 2016. .
     21. "FAQ." Home. N.p., n.d. Web. June 2016.
     22. Ferry, Timothy. "Healthy Meals, Delivered to Your Door." Taiwan Business TOPICS. N.p., 15 Jan. 2015. Web. May 2016.
     23. "Foodpanda Food Delivery at Excellence." Foodpanda. N.p., Oct. 2015. Web. 3 May 2016. .
     24. "Gain Report - Taiwan Retail Foods." Gain Report (2014): n. pag. 18 Dec. 2014. Web. June 2016. .
     25. "Guide to Setting up a Limited Company in Taiwan -- Taiwan Business -- Kaizen." Guide to Setting up a Limited Company in Taiwan -- Taiwan Business -- Kaizen. Kaizen Certified Public Accountants Limited, n.d. Web. June 2016. .
     26. "HappyFresh." Wikipedia. Wikimedia Foundation, 3 June 2016. Web. June 2016. .
     27. "Health & Welfare." Government Portal of Republic of China, Taiwan. N.p., n.d. Web. May 2016.
     28. "Honestbee – Groceries Delivered Fresh." Honestbee. N.p., n.d. Web. June 2016.
     29. "Honestbee Raises US$15 Million Funding as Part of Expansion Plans in Asia." Business Wire. Berkshire Hathaway Company, n.d. Web. June 2016. .
     30. "Housing - Office of International Affairs, Taipei Tech." Housing - Office of International Affairs, Taipei Tech. N.p., n.d. Web. 1 May 2016. .
     31. Hsie, Min-chieh. "Education in Taiwan Is Too Much and Too Hard - Taipei Times." Education in Taiwan Is Too Much and Too Hard - Taipei Times. N.p., 01 Mar. 2010. Web. May 2016.
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