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題名 好食健康餐廳 : 營業計畫書
Good Food Restaurant : The Business Plan
作者 黃宜彤
Huang, Lynn
貢獻者 何小台
Ho, Chester
黃宜彤
Huang, Lynn
關鍵詞 好食
餐廳
營業計畫書
Good Food
Restaurant
Business Plan
日期 2016
上傳時間 1-Jul-2016 15:08:10 (UTC+8)
摘要 This purpose of this business plan is to evaluate the feasibility and to form a strategy of offering healthy food services in Taipei city, Taiwan. Analysis of market trend and competitors is included in this business plan together with a market survey which is conducted to understand the potential market and the needs of the target customers.
     Keywords : Healthy, Food, Restaurant, Business Plan
1. Executive Summary 1
     2. General Company Description 3
     2.1. Mission Statement 3
     2.2. Company Goals and Objectives 3
     2.3. Keys to Success 4
     2.4. Business Philosophy 4
     2.5. Legal Form of Ownership 5
     3. Market Analysis 6
     3.1. Industry Overview 6
     3.2. Market Trends 7
     3.3. Competitor Analysis 8
     3.4. Market Survey 8
     3.5. SWOT Analysis 9
     3.6. Competitive Advantages 10
     4. Customers 12
     5. Products and Services 14
     5.1. A Variety of Food Options 14
     5.2. End to End Solutions for Healthy Life 15
     5.3. Features and Benefits 17
     6. Place Strategy 18
     6.1. Location 18
     6.2. Access and Facilities 19
     6.3. Image and interior design 19
     6.4. Distribution Channels 20
     7. Promotion Strategy 21
     7.1. Sales Literature 21
     7.2. Partner Up with Delivery Services 21
     7.3. Obtain email newsletter subscribers and customer information 22
     7.4. Cause Marketing 22
     7.5. Meet the trends 23
     7.6. Co Creation 23
     7.7. Customer Relationship Maintenance 23
     7.8. Repeat Purchase Rewards 24
     7.9. Promotional Budget 24
     8. Pricing Strategy 26
     8.1. Final Prices 27
     9. Sales Forecast 29
     10. Operational Plan 30
     10.1. Location 30
     10.2. Costs 30
     10.3. Business hours 30
     10.4. Employees 30
     10.5. Inventory and Suppliers 31
     10.6. Strategic Alliances 32
     10.7. Customer Count Tracking 32
     10.8. Payment Policies 32
     10.9. Customer Support Service 33
     10.10. Customer Comment Cards 33
     11. Management and Organization 34
     11.1. Organization Chart 34
     11.2. Financial Status of shareholders 35
     12. Startup Expenses and Capitalization 36
     12.1. Startup Expenses 36
     12.2. Capitalization 36
     13. Financial Plan 38
     13.1. Important Assumptions 38
     13.2. Profit and Loss Projection 38
     13.3. 3- year Cash Flow Projection 40
     13.4. Break-even Analysis 41
     14. Future Growth Prospects 43
     15. Risks and Exit Strategy 44
     Appendix 45
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
101933006
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1019330061
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 黃宜彤zh_TW
dc.contributor.author (Authors) Huang, Lynnen_US
dc.creator (作者) 黃宜彤zh_TW
dc.creator (作者) Huang, Lynnen_US
dc.date (日期) 2016en_US
dc.date.accessioned 1-Jul-2016 15:08:10 (UTC+8)-
dc.date.available 1-Jul-2016 15:08:10 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2016 15:08:10 (UTC+8)-
dc.identifier (Other Identifiers) G1019330061en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/98607-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 101933006zh_TW
dc.description.abstract (摘要) This purpose of this business plan is to evaluate the feasibility and to form a strategy of offering healthy food services in Taipei city, Taiwan. Analysis of market trend and competitors is included in this business plan together with a market survey which is conducted to understand the potential market and the needs of the target customers.
     Keywords : Healthy, Food, Restaurant, Business Plan
en_US
dc.description.abstract (摘要) 1. Executive Summary 1
     2. General Company Description 3
     2.1. Mission Statement 3
     2.2. Company Goals and Objectives 3
     2.3. Keys to Success 4
     2.4. Business Philosophy 4
     2.5. Legal Form of Ownership 5
     3. Market Analysis 6
     3.1. Industry Overview 6
     3.2. Market Trends 7
     3.3. Competitor Analysis 8
     3.4. Market Survey 8
     3.5. SWOT Analysis 9
     3.6. Competitive Advantages 10
     4. Customers 12
     5. Products and Services 14
     5.1. A Variety of Food Options 14
     5.2. End to End Solutions for Healthy Life 15
     5.3. Features and Benefits 17
     6. Place Strategy 18
     6.1. Location 18
     6.2. Access and Facilities 19
     6.3. Image and interior design 19
     6.4. Distribution Channels 20
     7. Promotion Strategy 21
     7.1. Sales Literature 21
     7.2. Partner Up with Delivery Services 21
     7.3. Obtain email newsletter subscribers and customer information 22
     7.4. Cause Marketing 22
     7.5. Meet the trends 23
     7.6. Co Creation 23
     7.7. Customer Relationship Maintenance 23
     7.8. Repeat Purchase Rewards 24
     7.9. Promotional Budget 24
     8. Pricing Strategy 26
     8.1. Final Prices 27
     9. Sales Forecast 29
     10. Operational Plan 30
     10.1. Location 30
     10.2. Costs 30
     10.3. Business hours 30
     10.4. Employees 30
     10.5. Inventory and Suppliers 31
     10.6. Strategic Alliances 32
     10.7. Customer Count Tracking 32
     10.8. Payment Policies 32
     10.9. Customer Support Service 33
     10.10. Customer Comment Cards 33
     11. Management and Organization 34
     11.1. Organization Chart 34
     11.2. Financial Status of shareholders 35
     12. Startup Expenses and Capitalization 36
     12.1. Startup Expenses 36
     12.2. Capitalization 36
     13. Financial Plan 38
     13.1. Important Assumptions 38
     13.2. Profit and Loss Projection 38
     13.3. 3- year Cash Flow Projection 40
     13.4. Break-even Analysis 41
     14. Future Growth Prospects 43
     15. Risks and Exit Strategy 44
     Appendix 45
-
dc.description.tableofcontents 1. Executive Summary 1
     2. General Company Description 3
     2.1. Mission Statement 3
     2.2. Company Goals and Objectives 3
     2.3. Keys to Success 4
     2.4. Business Philosophy 4
     2.5. Legal Form of Ownership 5
     3. Market Analysis 6
     3.1. Industry Overview 6
     3.2. Market Trends 7
     3.3. Competitor Analysis 8
     3.4. Market Survey 8
     3.5. SWOT Analysis 9
     3.6. Competitive Advantages 10
     4. Customers 12
     5. Products and Services 14
     5.1. A Variety of Food Options 14
     5.2. End to End Solutions for Healthy Life 15
     5.3. Features and Benefits 17
     6. Place Strategy 18
     6.1. Location 18
     6.2. Access and Facilities 19
     6.3. Image and interior design 19
     6.4. Distribution Channels 20
     7. Promotion Strategy 21
     7.1. Sales Literature 21
     7.2. Partner Up with Delivery Services 21
     7.3. Obtain email newsletter subscribers and customer information 22
     7.4. Cause Marketing 22
     7.5. Meet the trends 23
     7.6. Co Creation 23
     7.7. Customer Relationship Maintenance 23
     7.8. Repeat Purchase Rewards 24
     7.9. Promotional Budget 24
     8. Pricing Strategy 26
     8.1. Final Prices 27
     9. Sales Forecast 29
     10. Operational Plan 30
     10.1. Location 30
     10.2. Costs 30
     10.3. Business hours 30
     10.4. Employees 30
     10.5. Inventory and Suppliers 31
     10.6. Strategic Alliances 32
     10.7. Customer Count Tracking 32
     10.8. Payment Policies 32
     10.9. Customer Support Service 33
     10.10. Customer Comment Cards 33
     11. Management and Organization 34
     11.1. Organization Chart 34
     11.2. Financial Status of shareholders 35
     12. Startup Expenses and Capitalization 36
     12.1. Startup Expenses 36
     12.2. Capitalization 36
     13. Financial Plan 38
     13.1. Important Assumptions 38
     13.2. Profit and Loss Projection 38
     13.3. 3- year Cash Flow Projection 40
     13.4. Break-even Analysis 41
     14. Future Growth Prospects 43
     15. Risks and Exit Strategy 44
     Appendix 45
      
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1019330061en_US
dc.subject (關鍵詞) 好食zh_TW
dc.subject (關鍵詞) 餐廳zh_TW
dc.subject (關鍵詞) 營業計畫書zh_TW
dc.subject (關鍵詞) Good Fooden_US
dc.subject (關鍵詞) Restauranten_US
dc.subject (關鍵詞) Business Planen_US
dc.title (題名) 好食健康餐廳 : 營業計畫書zh_TW
dc.title (題名) Good Food Restaurant : The Business Planen_US
dc.type (資料類型) thesisen_US