| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 林奕辰 | zh_TW |
| dc.contributor.author (作者) | Lin, Robert | en_US |
| dc.creator (作者) | 林奕辰 | zh_TW |
| dc.creator (作者) | Lin, Robert | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 20-七月-2016 17:47:10 (UTC+8) | - |
| dc.date.available | 20-七月-2016 17:47:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-七月-2016 17:47:10 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0103933010 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99381 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933010 | zh_TW |
| dc.description.abstract (摘要) | Travel industry has been growing globally as well as in Taiwan. This business plan is aimed to take on the opportunity and grow and serve global traveler needs with new technology, starting from the Taiwan market. Our travel platform - Smart Travel Inc. is an innovative platform that provides full travel agency service to the customers. From trip planning, booking to touring, the platform provide tailor made destination planning and controllable travel quality. Through technology, our Smart Planning System provide automated smart planning recommendations, our virtual tour guiding with augmented reality on Google glass, and our remote live support produces improved travel experience. The key difference for our service is that we standardize the travel quality by not having tour guides and tour captains, and it results in consistent travel experience. Our business model is different from other travel agencies. Our platform charges customers for service charges, which is separated from the touring product itself. The service charge is a fixed rate on top of the total booking amount. This business model has many advantages: we put our company on the same side with our customers and help the customers find the most suitable suppliers at the destination. Besides, unlike traditional travel agencies, which will always have supplier preferences due to cost and pricing issue, our goal is to create a touring experience that fits each different individual’s travel needs. As a result, our company develops different kind of relationship with suppliers. We will recommend suppliers based on customer reviews and feedback, and develop long term relationship on that basis. Our marketing effort will be focusing on online channels, with emphasis on social media. Lastly, we expect our company to break even in third year of operation and recover all the investments in the fourth year. The Resulting ROI is 73.6%. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. General Company Description 23. Travel Industry Overview 44. Our Product 165. Depth Description 206. Supplier Analysis 267. Competition Analysis 288. Marketing Plan 339. Management and Organization 4310. Financial 4511. References 49 | zh_TW |
| dc.format.extent | 2166418 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933010 | en_US |
| dc.subject (關鍵詞) | 旅遊 | zh_TW |
| dc.subject (關鍵詞) | 新科技 | zh_TW |
| dc.subject (關鍵詞) | Travel | en_US |
| dc.subject (關鍵詞) | New Technology | en_US |
| dc.title (題名) | 以新科技提供創新式旅遊服務 | zh_TW |
| dc.title (題名) | An innovative Travel Platform That Provides a Total Solution with New Technology | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 2015 UNWTO Report http://cf.cdn.unwto.org/sites/all/files/pdf/annual_report_2015_lr.pdfGlobal Travel Industry Report 2015http://www.wttc.org/-/media/files/reports/economic%20impact%20research/regional%202015/world2015.pdfSearch “largest international traveler amount”https://en.wikipedia.org/wiki/World_Tourism_rankingshttp://www.statista.com/topics/962/global-tourism/US travel forecasthttp://travel.trade.gov/view/f-2000-99-001/forecast/Forecast-COUNTRIES.pdfhttp://travel.trade.gov/view/f-2000-99-001/index.htmlhttp://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html美國旅遊推廣協會http://www.discoveramerica.org.tw/台灣美國旅遊人數https://www.google.com.tw/search?q=%E5%8F%B0%E7%81%A3%E7%BE%8E%E5%9C%8B%E6%97%85%E9%81%8A%E4%BA%BA%E6%95%B8&ie=utf-8&oe=utf-8&gws_rd=cr&ei=zvdKV-bVOoK9mgXdrrigDw台灣第三方支付的真相http://www.circle.tw/trend/third-party-payment-in-taiwan.html第三方支付戰國時代來臨了http://smart.businessweekly.com.tw/Reading/WebArticle.aspx?id=60133Taiwan Travel Bureau Datahttp://stat.motc.gov.tw/mocdb/stmain.jsp?sys=100旅行社成立法規http://admin.taiwan.net.tw/public/public.aspx?no=202旅行社數量http://cgeweb.csu.edu.tw/aseip_folder/thousands/1001/0156.htmhttp://admin.taiwan.net.tw/statistics/travel.aspx?no=205台灣入出國旅遊人數http://admin.taiwan.net.tw/public/public.aspx?no=315資策會76%消費者在網路社群關注品牌訊息https://mic.iii.org.tw/micnew/IndustryObservations_PressRelease02.aspx?sqno=374Taiwan Online Marketinghttp://www.bnext.com.tw/article/view/id/35475Marketing Media Costhttp://www.websitemagazine.com/content/blogs/posts/archive/2015/02/17/search-marketing-vs-newspaper-amp-tv-which-should-you-invest-in.aspxOnline Marketing Tools Priorityhttp://www.smartinsights.com/b2b-digital-marketing/b2b-social-media-marketing/b2bsocialmediamarketing/B2C Marketing Effectivenesshttp://www.marketingcharts.com/online/marketers-continue-to-rate-email-the-most-effective-digital-marketing-tactic-46295/New research reveals paid social media effectivenesshttp://www.socialmediaexaminer.com/new-research-reveals-paid-social-media-effectiveness/5 online marketing strategies for a tight budgethttps://www.entrepreneur.com/article/226146域動行銷2015年第一季台灣網路行動調查數據報告http://www.clickforce.com.tw/newspaper/Report/2015Q1.pdfARO/MMX台灣社群媒體網站使用概況http://www.dma.org.tw/upload/ResourceReport/20130913101003132.pdfGoogle glass components cost only $80http://www.alphr.com/news/388480/google-glass-components-cost-only-80 | zh_TW |
