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題名 網路名人蛻變過程—從互動性到媒介特性
The Process of Becoming Internet Celebrity in Taiwan-from interactivity to media properties
作者 顏婕妤
Chieh, Yu Yen
貢獻者 林怡潔
Yi, Chieh Lin
顏婕妤
Chieh, Yu Yen
關鍵詞 網路名人
互動性
社會資本
社群媒體
Internet celebrity
Interactivity
Social capital
Social media
日期 2016
上傳時間 21-七月-2016 10:34:23 (UTC+8)
摘要 本文宗旨在於闡析、幫助網路創作者深入調查,除了創作之外,如何從精準運用媒體特性、持續與閱讀者互動裡,一步步蛻變為網路名人。線上社群網絡提供了虛擬世界,讓個人得以紓發思想、意見或創作,也讓一些網路創作者,在持續的深耕作品與他人的互動關係下,逐漸累積出一定規模的粉絲數及網路能見度。本文也探討在台灣現況的社會、文化脈絡下,網路創作者如何慢慢累積、獲得不同的社會資本、進而成為網路名人。
這篇研究採取半結構式面談,汲取六個成功經營的網路名人親身經驗,希望能全面且完整的提供台灣網路名人的蛻變面向。
The present research aims to investigate how to positively help online content creators become Internet celebrities besides from continuously produce contents---by appropriately utilizing different characteristics of social medium and constantly interacting with the audience in Taiwan. Online social networks have provided a cyber space for everyone to express thoughts/opinion/creation, some content creators have gained loads of followers, fans and visibility due to continuously developing and cultivating the content and relationships. This study examines the process of how online content creators acquire social capital through practical performance to the path of becoming Internet celebrities with a strong focus on the social and cultural contexts in Taiwan. To fulfill the purpose, this study conducts face-to-face semi-structure interviews with six successful online content creators, in the hope to develop comprehensive understanding of the process and factors of becoming Internet celebrities in Taiwan.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
102461008
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102461008
資料類型 thesis
dc.contributor.advisor 林怡潔zh_TW
dc.contributor.advisor Yi, Chieh Linen_US
dc.contributor.author (作者) 顏婕妤zh_TW
dc.contributor.author (作者) Chieh, Yu Yenen_US
dc.creator (作者) 顏婕妤zh_TW
dc.creator (作者) Chieh, Yu Yenen_US
dc.date (日期) 2016en_US
dc.date.accessioned 21-七月-2016 10:34:23 (UTC+8)-
dc.date.available 21-七月-2016 10:34:23 (UTC+8)-
dc.date.issued (上傳時間) 21-七月-2016 10:34:23 (UTC+8)-
dc.identifier (其他 識別碼) G0102461008en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99430-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 102461008zh_TW
dc.description.abstract (摘要) 本文宗旨在於闡析、幫助網路創作者深入調查,除了創作之外,如何從精準運用媒體特性、持續與閱讀者互動裡,一步步蛻變為網路名人。線上社群網絡提供了虛擬世界,讓個人得以紓發思想、意見或創作,也讓一些網路創作者,在持續的深耕作品與他人的互動關係下,逐漸累積出一定規模的粉絲數及網路能見度。本文也探討在台灣現況的社會、文化脈絡下,網路創作者如何慢慢累積、獲得不同的社會資本、進而成為網路名人。
這篇研究採取半結構式面談,汲取六個成功經營的網路名人親身經驗,希望能全面且完整的提供台灣網路名人的蛻變面向。
zh_TW
dc.description.abstract (摘要) The present research aims to investigate how to positively help online content creators become Internet celebrities besides from continuously produce contents---by appropriately utilizing different characteristics of social medium and constantly interacting with the audience in Taiwan. Online social networks have provided a cyber space for everyone to express thoughts/opinion/creation, some content creators have gained loads of followers, fans and visibility due to continuously developing and cultivating the content and relationships. This study examines the process of how online content creators acquire social capital through practical performance to the path of becoming Internet celebrities with a strong focus on the social and cultural contexts in Taiwan. To fulfill the purpose, this study conducts face-to-face semi-structure interviews with six successful online content creators, in the hope to develop comprehensive understanding of the process and factors of becoming Internet celebrities in Taiwan.en_US
dc.description.tableofcontents Table of contents
Abstract 3
Introduction 4
Literature Review 8
Interaction vs. social capital 8
Interactivity 9
Interactivity in blogs 11
Interactivity vs. audience 12
Social capital 14
Two levels of social capital—Bonds and Bridges 15
Interactivity in social medium-YouTube, Facebook 16
YouTube 17
Facebook 18
Methodology 20
Recruiting Interviewees 20
Introduction of cases 23
Grounded Theory and semi-structure interview 30
Data Collection 30
Results 33
Interactivity 33
Media practice 45
Social Capital 52
Limitation 61
Reference 63
Appendices 74
Appendix A: interviews with online content creators in advance 74
Appendix C: Informed Consent (English version) 80
Appendix D: Informed Consent (Chinese version) 82
zh_TW
dc.format.extent 6393554 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102461008en_US
dc.subject (關鍵詞) 網路名人zh_TW
dc.subject (關鍵詞) 互動性zh_TW
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) 社群媒體zh_TW
dc.subject (關鍵詞) Internet celebrityen_US
dc.subject (關鍵詞) Interactivityen_US
dc.subject (關鍵詞) Social capitalen_US
dc.subject (關鍵詞) Social mediaen_US
dc.title (題名) 網路名人蛻變過程—從互動性到媒介特性zh_TW
dc.title (題名) The Process of Becoming Internet Celebrity in Taiwan-from interactivity to media propertiesen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Acquisti, A., Gross, R., & Stutzman, F. (2011). Faces of facebook: Privacy in the age of augmented reality.
Alexa (2010) About YouTube – Broadcast Yourself (youtube.com). Retrieved from http://www.alexa.com/siteinfo/youtube.com on 20 March 2011
Ambady, N., and Rosenthal, R. 1992. Thin slices of expres- sive behavior as predic- tors of interpersonal consequences: a meta- analysis. Psychological Bulletin111(2):256–274.
Ambert, A. M., Adler, P. A., Adler, P., & Detzner, D. F. (1995). Understanding and evaluating qualitative research. Journal of Marriage and the Family, 879-893.
Bagozzi, R. P., & Lee, K. H. (2002). Multiple routes for social influence. The role of compliance, internalization and social identity. Social Psychology Quarterly, 65(3), 226–247.
barger, jørn (September 1999). Weblog Resources FAQ.
Benevenuto, F., Duarte, F., Rodrigues, T., Almeida, V. A., Almeida, J. M., & Ross, K. W. (2008, October). Understanding video interactions in youtube. In Proceedings of the 16th ACM international conference on Multimedia (pp. 761-764). ACM.
Biel, J.-I., and Gatica-Perez, D. 2010b. Voices of vlogging. In Proc. of AAAI ICWSM.
Blood, R. (2004). "How blogging software reshapes the online community." Communications of the ACM 47(12): 53-55.
Blumer, H. (1931). Science without concepts. American Journal of Sociology, 515-533.
Bourdieu, P. (1985). The forms of capital. In J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (pp. 241–250). Westport, CT: Greenwood Press.
Bretz, R., & Schmidbauer, M. (1983). Media for interactive communication.
Bristor, J. M. (1990). Enhanced explanations of word of mouth communications: The power of relationships. Research in consumer behavior, 4(1), 51-83
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer research, 350-362.
Burgess J and Green JB (2009) YouTube: Online Video and Participatory Culture. Cambridge: Polity Press
Carlson, P. A., & Slaven, M. (1992). Hypertext tools for knowledge workers.Information Systems Management, 9(2), 53-61.
Cashmore, E. (2006). Celebrity/Culture. London: Routledge.
Chakrabarti, A. K., & Santoro, M. D. (2004). Building social capital and learning environment in university–industry relationships. International Journal of Learning and Intellectual Capital, 1(1), 19–36.
Chau, C. (2010). YouTube as a participatory culture. New directions for youth development, 2010(128), 65-74.
Cheng, X., Dale, C., & Liu, J. (2008, June). Statistics and social network of youtube videos. In Quality of Service, 2008. IWQoS 2008. 16th International Workshop on (pp. 229-238). IEEE.
Cheung, C. M., Chiu, P. Y., & Lee, M. K. (2011). Online social networks: why do students use Facebook?. Computers in Human Behavior, 27(4), 1337-1343.
Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94 (Suppl.), 95–120.
Coleman, J. S. (1990). Foundations of social theory. Cambridge, MA: Harvard University Press.
Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.
Corbin, J. M., & Strauss, A. (1990). Grounded theory research: Procedures, canons, and evaluative criteria. Qualitative sociology, 13(1), 3-21.
Cox, E. (1995). A truly civil society. Sydney, Australia: Australian Broadcasting Company Books.
DeAndrea, D. C. (2014). Advancing warranting theory. Communication Theory, 24(2), 186-204.
Dennen, V. P. (2014). Becoming a blogger: Trajectories, norms, and activities in a community of practice. Computers in Human Behavior, 36, 350-358.
Dewey, J. (1958). Experience and nature (Vol. 1). Courier Corporation.
Dewey, J. (1958). Experience and nature (Vol. 1). Courier Corporation.
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