| dc.contributor.advisor | 郭維裕 | zh_TW |
| dc.contributor.advisor | Kuo, George | en_US |
| dc.contributor.author (作者) | 林秀銀 | zh_TW |
| dc.contributor.author (作者) | Chalermchaichan, Oranee | en_US |
| dc.creator (作者) | 林秀銀 | zh_TW |
| dc.creator (作者) | Chalermchaichan, Oranee | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 2-八月-2016 17:37:41 (UTC+8) | - |
| dc.date.available | 2-八月-2016 17:37:41 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-八月-2016 17:37:41 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0103933047 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/99577 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933047 | zh_TW |
| dc.description.abstract (摘要) | Currently many city dwellers are getting sick because of unhealthy city lifestyle such as living a night lives, being surrounded by a polluted environment and consuming contaminated food. As a result, healthy and green lifestyle is becoming a mainstream popular trend in Bangkok. People started to participate in extreme sport and especially purchasing organic food, and yet they still get even more sick. It is because they have wrong perception of organic food, so they still buy products such as hydroponic vegetable, injected hormone meat, and GMO harvest from normal supermarket. Although there are some green stores in the market, they still provide non-organic products, especially hydroponic vegetable. Modern Earth is a pure organic supermarket that satisfies health-conscious city dwellers’ hunger for authentic organic food and products as an ultimate tool to live a healthy enjoyable modern lifestyle. Modern Earth offers English literate staffs who can inform and answer both Thais and expatriates about organic agriculture understanding as well as our products. Organic bakery and coffee shop, bookstores, and organic-related product store are also available in our supermarket. We believe our supermarket is one of the solutions for todays unhealthy modern lifestyle. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Introduction 33. Organic Agriculture Industry Overview in Thailand 53.1. Organic Agriculture Production in Thailand 53.2. Organic Agriculture Market in Thailand 73.3. The Meaning of Organic Agriculture 84. Company Description 114.1. Location 114.1.1. Siam Square Location 124.1.2. Asok Location 124.1.3. Silom (Saladaeng) Location 134.2. Company Name 144.3. Company Logo 154.4. Vision Statement 164.5. Mission Statements 164.6. Products & Services 174.7. SWOT Analysis 194.7.1. Internal Factors – Strengths and Weaknesses 194.7.2. External Factors – Opportunities and Threats 205. Marketing Plan 215.1. Competitors’ Analysis 215.1.1. Whole Foods Market 215.1.2. SWOT 235.2. Lemon Farm 255.2.1. SWOT 275.2.2. Villa Market 295.2.3. SWOT 315.3. Target Customers 335.4. Corporate Identity 345.5. Corporate Social Responsibility Activities 416. Business Operation 456.1. Human Resource Planning 457. Financial Plan 477.1. Key Financial Assumption 477.1.1. Initial Investment 477.1.2. Store Decoration 477.1.3. Inventory Cost 477.1.4. Land renting and deposit 487.1.5. Salary 487.1.6. Marketing 497.2. Short Term Break Even 497.3. Five Year Projection 507.3.1. Revenues from Rental Space 517.3.2. Inventory Adjustment Expense 517.3.3. Partnership Investment 517.4. NPV 527.5. IRR 538. Conclusion and Suggestion 54Reference 55 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933047 | en_US |
| dc.subject (關鍵詞) | 超市 | zh_TW |
| dc.subject (關鍵詞) | 有機 | zh_TW |
| dc.subject (關鍵詞) | 曼谷 | zh_TW |
| dc.subject (關鍵詞) | 泰國 | zh_TW |
| dc.subject (關鍵詞) | 現代生活 | zh_TW |
| dc.subject (關鍵詞) | Supermarket | en_US |
| dc.subject (關鍵詞) | Organic | en_US |
| dc.subject (關鍵詞) | Bangkok | en_US |
| dc.subject (關鍵詞) | Thailand | en_US |
| dc.subject (關鍵詞) | Modern Life | en_US |
| dc.title (題名) | 在泰國曼谷開設有機超市之商業企劃書 | zh_TW |
| dc.title (題名) | Organic Supermarket Business Plan in Bangkok, Thailand | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | - Organic Agriculture Industry Overview: http://www.greennet.or.th/sites/default/files/Thai%20OA%2015.pdfhttp://www.environnet.in.th/2014/?p=7386http://www.actorganic-cert.or.th/en/page/item/613- Overall Bangkok Statistics: http://www.bangkok.go.th/upload/user/00000130/Logo/statistic/stat%202556(thai).pdf- Bangkok Population Statistics December 2015: http://203.155.220.230/bmainfo/esp/pop/pop_58.pdf- BTS Ridership Statistics: https://en.wikipedia.org/wiki/BTS_Skytrain and http://market.sec.or.th/public/idisc/th/FinancialReport/ALL-0000001382/20121101-20151101?symbol=BTS- Thailand Rental Price: http://www.thaihometown.com- Lemon Farm: https://www.facebook.com/lemonfarmfan/https://issuu.com/salforest/docs/greencase6-lemonfarm- Whole Food Market: http://www.wholefoodsmarket.com- Villa Market: http://www.villamarket.com- Pre-SLE lady’s story: http://health.kapook.com/view149887.html | zh_TW |
