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題名 在台灣經營泰式午餐餐盒之商業企劃書
Business Plan: Thai Lunchbox in Taiwan作者 林如娟
Pruekwattanachai, Pattie貢獻者 張大為
Chang, David
林如娟
Pruekwattanachai, Pattie關鍵詞 商業企劃書
泰式午餐餐盒
Business Plan
Thai Lunchbox日期 2016 上傳時間 9-八月-2016 10:49:23 (UTC+8) 摘要 What is for lunch today? It is a normal question for everyone, but particularly for office workers who have limited choices, busy schedules and do not want to eat outside. People mostly think about a lunchbox as the first option since it is convenient, especially a delivery service that provides food to the door. But what kind of lunchbox do they want to order? There are more than fifty traditional Chinese lunchboxes in service with the same style of fried pork or grilled chicken with small three side dishes. What can be more boring than this? That is why we think that Pinto will be the best alternative for many customers in the market. The business idea is introduced to combine the original lunchbox concept with unique Thai food and the new concept of making food for happiness through the food presentation. Pinto is a brand of our delicious Thai lunchbox which sells high quality food and focuses on the art of food through packaging as an aim to bring customers a new experience. Our primary target is office worker around Xinyi district in Taipei City. In addition, the management team is consisted of experienced and knowledgeable people who have determination and passion to drive business to achieve goals and objectives. The total capital requirement to launch Pinto is NTD 2,000,000. Due to our business model focuses on delivery food without an actual restaurant, we save money on location and store decoration. As the demand increases in the market and the product differentiation, we expect to have a return of profit in the first year of operation and gradually gain higher net income in the years later. Our intention is to have a definitive business, financial, and marketing plan that not only serves our need for capital financing, but is utilized as our daily business roadmap. In the long term plan, we believe that food delivery service is a popular trend and will still have a huge potential to grow in the future. In the first four years, we will focus on Taipei and New Taipei City where there is high density of office workers and a huge demand for lunchboxes. Next stage, we would like to expand to other cities that share the similar lunchbox culture, such as, Shanghai, Beijing and Tokyo. 參考文獻 Agriculture and Agri-Food Canada. (2014, July). Agriculture and Agri-Food Canada. Retrieved April 17, 2016, from Market Overview - Taiwan: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609Businessnewsdaily. (2011, April 19). Businessnewsdaily. Retrieved April 22, 2016, from Need a Product Endorsement? Look to Bloggers, Not Celebrities : http://www.businessnewsdaily.com/882-bloggers-celebrities-influence.htmlForbs. (2012, November 1). Forbs/ Entrepreneurs. Retrieved April 23, 2016, from Five Customer Retention Tips for Entrepreneurs: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#33ef628617b0Heneghan, C. (2015, November 30). Fooddive. Retrieved April 19, 2016, from The future is now: The critical food industry trends heading into 2016: http://www.fooddive.com/news/the-future-is-now-the-critical-food-industry-trends-heading-into-2016/409905/imarketingfactory. (n.d.). imarketingfactory. Retrieved April 21, 2016, from The Importance of YouTube for Small Businesses: http://www.imarketingfactory.com/youtube/International Monetary Fund. (2016, January). Subdued Demand, Diminished Prospects. Retrieved April 17, 2016, from International Monetary Fund: http://www.imf.org/external/pubs/ft/weo/2016/update/01/investtaiwan. (n.d.). investtaiwan. Retrieved April 17, 2016, from Investment Opportunities in the Food and Beverage (F&B): http://investtaiwan.org/doc/1040807/SI_1_3.pdfKim, E. (2015, May 7). CRUNCH NETWORK. Retrieved April 17, 2016, from A Secular Shift To Online Food Ordering: http://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/Langley, S. (2014, August 27). ausfoodnews. Retrieved April 20, 2016, from Sophie Langley: http://ausfoodnews.com.au/2014/10/27/key-trends-for-australian-and-new-zealand-consumers-in-2015-mintel.htmlLue, A. (n.d.). Taipei Times. Retrieved April 18, 2016, from 7-Eleven starts lunchbox showdown: http://www.taipeitimes.com/News/biz/archives/2002/01/19/0000120636Pozin, I. (2013, July 9). Forbes. Retrieved April 21, 2016, from 6 Instagram-Inspired Startups: http://www.forbes.com/sites/ilyapozin/2013/07/09/6-instagram-inspired-startups/#62dc2a663b72Rockhold, M. T. (n.d.). Mercy. Retrieved April 19, 2016, from Healthification Has Mercy Jumping: https://www.mercy.net/jumpingjacksTaiwan Info. (2016, April 19). Taiwan Info. Retrieved April 19, 2016, from Fast Food Sweeps Taiwan; 42 Foreign Chains Now Here: http://taiwaninfo.nat.gov.tw/ct.asp?xItem=108709&ctNode=103Taiwan Today. (2014, February 17). Taiwan Today. Retrieved April 18, 2016, from Taiwan top for convenience store density: http://taiwantoday.tw/ct.asp?xItem=214462&ctNode=2183Travers, A. (2016, March 16). bordbia. Retrieved April 20, 2016, from The Future of Gastronomy: 7 Foodservice trends for 2025: http://www.bordbia.ie/industry/manufacturers/insight/alerts/pages/TheFutureofGastronomy7Foodservicetrendsfor2025.aspx?src=homeVegten, M. v. (2015, May 30). asiaonebusiness. Retrieved April 20, 2016, from Average salary for Taiwanese college grads back at $1,200 : http://business.asiaone.com/news/average-salary-taiwanese-college-grads-back-1200verticalresponse. (n.d.). verticalresponse. Retrieved April21 2016, from Why Facebook Is Important to Small Business: http://www.verticalresponse.com/marketing-resources/guide/5-reasons-why-facebook-is-important-to-small-businesshttp://www.imf.org/external/pubs/ft/weo/2016/update/01/http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609http://investtaiwan.org/doc/1040807/SI_1_3.pdfhttp://www.168web.com.tw/in/front/bin/home.phtmlhttps://www.facebook.com/wutau, http://www.wu-tau.com/news.phphttp://keeat.pixnet.net/blog/post/348831212-rice-kitchen%E7%B1%B3%E9%A3%9Fhttp://d86825646.myweb.hinet.net/, https://www.facebook.com/%E5%BA%9C%E5%9F%8E%E8%98%AD%E9%A6%99%E6%8E%92%E9%AA%A8%E9%A3%AF-569549246459192/http://www.bobbybox.com.tw/https://www.zomato.com/manila/bobby-box-libis-quezon-cityhttp://www.globalfoodforums.com/food-news-bites/2016-food-trends/http://www.bplans.com/catering_business_plan/market_analysis_summary_fc.phphttp://www.thegrocer.co.uk/reports/category-reports/focus-on-lunchbox/219868.article 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933038資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103933038 資料類型 thesis dc.contributor.advisor 張大為 zh_TW dc.contributor.advisor Chang, David en_US dc.contributor.author (作者) 林如娟 zh_TW dc.contributor.author (作者) Pruekwattanachai, Pattie en_US dc.creator (作者) 林如娟 zh_TW dc.creator (作者) Pruekwattanachai, Pattie en_US dc.date (日期) 2016 en_US dc.date.accessioned 9-八月-2016 10:49:23 (UTC+8) - dc.date.available 9-八月-2016 10:49:23 (UTC+8) - dc.date.issued (上傳時間) 9-八月-2016 10:49:23 (UTC+8) - dc.identifier (其他 識別碼) G0103933038 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/99793 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 103933038 zh_TW dc.description.abstract (摘要) What is for lunch today? It is a normal question for everyone, but particularly for office workers who have limited choices, busy schedules and do not want to eat outside. People mostly think about a lunchbox as the first option since it is convenient, especially a delivery service that provides food to the door. But what kind of lunchbox do they want to order? There are more than fifty traditional Chinese lunchboxes in service with the same style of fried pork or grilled chicken with small three side dishes. What can be more boring than this? That is why we think that Pinto will be the best alternative for many customers in the market. The business idea is introduced to combine the original lunchbox concept with unique Thai food and the new concept of making food for happiness through the food presentation. Pinto is a brand of our delicious Thai lunchbox which sells high quality food and focuses on the art of food through packaging as an aim to bring customers a new experience. Our primary target is office worker around Xinyi district in Taipei City. In addition, the management team is consisted of experienced and knowledgeable people who have determination and passion to drive business to achieve goals and objectives. The total capital requirement to launch Pinto is NTD 2,000,000. Due to our business model focuses on delivery food without an actual restaurant, we save money on location and store decoration. As the demand increases in the market and the product differentiation, we expect to have a return of profit in the first year of operation and gradually gain higher net income in the years later. Our intention is to have a definitive business, financial, and marketing plan that not only serves our need for capital financing, but is utilized as our daily business roadmap. In the long term plan, we believe that food delivery service is a popular trend and will still have a huge potential to grow in the future. In the first four years, we will focus on Taipei and New Taipei City where there is high density of office workers and a huge demand for lunchboxes. Next stage, we would like to expand to other cities that share the similar lunchbox culture, such as, Shanghai, Beijing and Tokyo. en_US dc.description.tableofcontents 1. General Company Description 91.1. Company Profile 91.2. Mission Statement 101.3. Goals and Objectives 101.4. Key to Success 101.4.1. Authentic and delicious 101.4.2. Premium quality 111.4.3. Art of food 111.5. Legal form of ownership and Management Team 111.5.1. Ms. Pattanachat Pruekwattanachai: Founder and CEO 111.5.2. Ms. Jennifer Liang: Consultant and Shareholder holding 5% 122. Products and Services 132.1. Historical background 132.2. Products 132.3. Menu 142.3.1. Main dish 142.3.2. Desserts 172.3.3. Beverage 182.4. Art of food 192.5. Packaging 202.6. Services 213. Marketing plan 233.1. Market Research Analysis 233.1.1. Global market 233.1.2. Taiwan Market 243.1.3. Potential Trend 263.1.4. Target consumers 283.1.5. Competition 293.1.6. Niche 313.1.7. Marketing Strategy 324. Operational plan 414.1. Location 414.2. Legal environment 414.3. Personal 424.3.1. Founder and CEO 424.3.2. Consultant 424.3.3. Chef 434.3.4. General Assistants 434.3.5. Social media officer 434.3.6. Scooter guys (outsource third party) 444.3.7. Creative and art designer (Internship) 444.4. Inventory 454.5. Suppliers 465. Management and Organization 475.1. Professional and Advisory Support 475.1.1. Board of directors and Management advisory board 475.1.2. Accountant 475.1.3. Insurance agent 475.1.4. Consultant 485.1.5. Key advisor 486. Personal Financial Statement 496.1. Capitalization and Startup Expenses 497. Financial Plan 517.1. 12-Month Profit and Loss Projection 517.2. 4 years profit projection 537.3. Break- even analysis 548. References 579. Appendix 60 zh_TW dc.format.extent 2229709 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103933038 en_US dc.subject (關鍵詞) 商業企劃書 zh_TW dc.subject (關鍵詞) 泰式午餐餐盒 zh_TW dc.subject (關鍵詞) Business Plan en_US dc.subject (關鍵詞) Thai Lunchbox en_US dc.title (題名) 在台灣經營泰式午餐餐盒之商業企劃書 zh_TW dc.title (題名) Business Plan: Thai Lunchbox in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Agriculture and Agri-Food Canada. (2014, July). Agriculture and Agri-Food Canada. Retrieved April 17, 2016, from Market Overview - Taiwan: http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609Businessnewsdaily. (2011, April 19). Businessnewsdaily. Retrieved April 22, 2016, from Need a Product Endorsement? Look to Bloggers, Not Celebrities : http://www.businessnewsdaily.com/882-bloggers-celebrities-influence.htmlForbs. (2012, November 1). Forbs/ Entrepreneurs. Retrieved April 23, 2016, from Five Customer Retention Tips for Entrepreneurs: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#33ef628617b0Heneghan, C. (2015, November 30). Fooddive. Retrieved April 19, 2016, from The future is now: The critical food industry trends heading into 2016: http://www.fooddive.com/news/the-future-is-now-the-critical-food-industry-trends-heading-into-2016/409905/imarketingfactory. (n.d.). imarketingfactory. Retrieved April 21, 2016, from The Importance of YouTube for Small Businesses: http://www.imarketingfactory.com/youtube/International Monetary Fund. (2016, January). Subdued Demand, Diminished Prospects. Retrieved April 17, 2016, from International Monetary Fund: http://www.imf.org/external/pubs/ft/weo/2016/update/01/investtaiwan. (n.d.). investtaiwan. Retrieved April 17, 2016, from Investment Opportunities in the Food and Beverage (F&B): http://investtaiwan.org/doc/1040807/SI_1_3.pdfKim, E. (2015, May 7). CRUNCH NETWORK. Retrieved April 17, 2016, from A Secular Shift To Online Food Ordering: http://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/Langley, S. (2014, August 27). ausfoodnews. Retrieved April 20, 2016, from Sophie Langley: http://ausfoodnews.com.au/2014/10/27/key-trends-for-australian-and-new-zealand-consumers-in-2015-mintel.htmlLue, A. (n.d.). Taipei Times. Retrieved April 18, 2016, from 7-Eleven starts lunchbox showdown: http://www.taipeitimes.com/News/biz/archives/2002/01/19/0000120636Pozin, I. (2013, July 9). Forbes. Retrieved April 21, 2016, from 6 Instagram-Inspired Startups: http://www.forbes.com/sites/ilyapozin/2013/07/09/6-instagram-inspired-startups/#62dc2a663b72Rockhold, M. T. (n.d.). Mercy. Retrieved April 19, 2016, from Healthification Has Mercy Jumping: https://www.mercy.net/jumpingjacksTaiwan Info. (2016, April 19). Taiwan Info. Retrieved April 19, 2016, from Fast Food Sweeps Taiwan; 42 Foreign Chains Now Here: http://taiwaninfo.nat.gov.tw/ct.asp?xItem=108709&ctNode=103Taiwan Today. (2014, February 17). Taiwan Today. Retrieved April 18, 2016, from Taiwan top for convenience store density: http://taiwantoday.tw/ct.asp?xItem=214462&ctNode=2183Travers, A. (2016, March 16). bordbia. Retrieved April 20, 2016, from The Future of Gastronomy: 7 Foodservice trends for 2025: http://www.bordbia.ie/industry/manufacturers/insight/alerts/pages/TheFutureofGastronomy7Foodservicetrendsfor2025.aspx?src=homeVegten, M. v. (2015, May 30). asiaonebusiness. Retrieved April 20, 2016, from Average salary for Taiwanese college grads back at $1,200 : http://business.asiaone.com/news/average-salary-taiwanese-college-grads-back-1200verticalresponse. (n.d.). verticalresponse. Retrieved April21 2016, from Why Facebook Is Important to Small Business: http://www.verticalresponse.com/marketing-resources/guide/5-reasons-why-facebook-is-important-to-small-businesshttp://www.imf.org/external/pubs/ft/weo/2016/update/01/http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/asia-pacific/market-overview-taiwan/?id=1418399560609http://investtaiwan.org/doc/1040807/SI_1_3.pdfhttp://www.168web.com.tw/in/front/bin/home.phtmlhttps://www.facebook.com/wutau, http://www.wu-tau.com/news.phphttp://keeat.pixnet.net/blog/post/348831212-rice-kitchen%E7%B1%B3%E9%A3%9Fhttp://d86825646.myweb.hinet.net/, https://www.facebook.com/%E5%BA%9C%E5%9F%8E%E8%98%AD%E9%A6%99%E6%8E%92%E9%AA%A8%E9%A3%AF-569549246459192/http://www.bobbybox.com.tw/https://www.zomato.com/manila/bobby-box-libis-quezon-cityhttp://www.globalfoodforums.com/food-news-bites/2016-food-trends/http://www.bplans.com/catering_business_plan/market_analysis_summary_fc.phphttp://www.thegrocer.co.uk/reports/category-reports/focus-on-lunchbox/219868.article zh_TW
