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題名 TIME-BASED PRICING AND LEADTIME POLICIES FOR A BUILD-TO-ORDER MANUFACTURER
作者 唐揆
Tang, , Kwei;Tang, J.
貢獻者 企管系
關鍵詞 BUILD-TO-ORDER;PRICING;LEADTIME;E-COMMERCE
日期 2002-11
上傳時間 25-八月-2016 14:13:47 (UTC+8)
摘要 We studied time-based policies on pricing and leadtime for a build-to-order and direct sales manufacturer. It is assumed that the utility of the product varies among potential customers and decreases over time, and that a potential customer will place an order if his or her utility is higher than the manufacturer`s posted price. Once an order is placed, it will be delivered to the customer after a length of time called “leadtime.” Because of the decrease in a customer`s utility during leadtime, a customer will cancel the order if the utility falls below the ordering price before the order is received. The manufacturer may choose to offer discounted prices to customers who would otherwise cancel their orders. We discuss two price policies: common discounted price and customized discounted price. In the common discounted price policy, the manufacturer offers a single lower price to the customers; in the customized discounted price policy, the manufacturer offers the customers separately for individual new prices. Our analytical and numerical studies show that the discounted price policies results in higher revenue and that the customized discounted price policy significantly outperforms the common discounted price policy when product utility decreases rapidly. We also study two leadtime policies when production cost decreases over time. The first uses a fixed leadtime, and the second allows the leadtime to vary dynamically over time. We find that the dynamic leadtime policy significantly outperforms the fixed leadtime policy when the product cost decreases rapidly.
關聯 Production and Operations Management, 11(3), 374-392
資料類型 article
DOI http://dx.doi.org/10.1111/j.1937-5956.2002.tb00192.x
dc.contributor 企管系
dc.creator (作者) 唐揆zh_TW
dc.creator (作者) Tang, , Kwei;Tang, J.
dc.date (日期) 2002-11
dc.date.accessioned 25-八月-2016 14:13:47 (UTC+8)-
dc.date.available 25-八月-2016 14:13:47 (UTC+8)-
dc.date.issued (上傳時間) 25-八月-2016 14:13:47 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/100741-
dc.description.abstract (摘要) We studied time-based policies on pricing and leadtime for a build-to-order and direct sales manufacturer. It is assumed that the utility of the product varies among potential customers and decreases over time, and that a potential customer will place an order if his or her utility is higher than the manufacturer`s posted price. Once an order is placed, it will be delivered to the customer after a length of time called “leadtime.” Because of the decrease in a customer`s utility during leadtime, a customer will cancel the order if the utility falls below the ordering price before the order is received. The manufacturer may choose to offer discounted prices to customers who would otherwise cancel their orders. We discuss two price policies: common discounted price and customized discounted price. In the common discounted price policy, the manufacturer offers a single lower price to the customers; in the customized discounted price policy, the manufacturer offers the customers separately for individual new prices. Our analytical and numerical studies show that the discounted price policies results in higher revenue and that the customized discounted price policy significantly outperforms the common discounted price policy when product utility decreases rapidly. We also study two leadtime policies when production cost decreases over time. The first uses a fixed leadtime, and the second allows the leadtime to vary dynamically over time. We find that the dynamic leadtime policy significantly outperforms the fixed leadtime policy when the product cost decreases rapidly.
dc.format.extent 167397 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Production and Operations Management, 11(3), 374-392
dc.subject (關鍵詞) BUILD-TO-ORDER;PRICING;LEADTIME;E-COMMERCE
dc.title (題名) TIME-BASED PRICING AND LEADTIME POLICIES FOR A BUILD-TO-ORDER MANUFACTURER
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1111/j.1937-5956.2002.tb00192.x
dc.doi.uri (DOI) http://dx.doi.org/10.1111/j.1937-5956.2002.tb00192.x