1. NCCU Academic Hub
  2. 學術產出
  3. 商學院
  4. 期刊論文
  5. Item

學術產出-期刊論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 How Rival Partners Compete on International Market Based on Cooperation?
作者 顏孟賢
Yen, Meng-Hsien;Peng, Tzu-Ju Ann;Bourne, Mike
貢獻者 企管博五
日期 2016-12
上傳時間 29-八月-2016 17:23:15 (UTC+8)
摘要 Prior studies of coopetition have explained the what, how and why of firms cooperating with competitors. However, few of them studied what happens to competition on global market after the competitors cooperate. This study sheds light on the issue of cooperation-based competition by answering the question: while cooperating with competitors, how do rival partners internationalize based on cooperation? Using the theoretical lens of competitive dynamics, we conducted case studies to analyse the competition between two leading competitors in the Taiwanese bicycle industry. We used in-depth analysis of press coverage combined with informant interviews to examine their internationalization in two competitive settings (e-bike and European market). This led us to two propositions. First, despite cooperation inevitably facilitating higher resource similarity, rival partners are more likely to deploy their resources to develop situations where the companies do not overlap competitively in a given global market. Second, given high market commonality, rival partners are more likely to avoid head-on competition through product differentiation and dispersed geographical market segmentation. The way they compete is not based on “mutual forbearance in retaliation” but on “mutual trust in cooperation.” The findings also have implications for competing firms in emerging market who would like to internationalize by forming partnership.
關聯 2016 Strategic Management Society Special Conference (SMS), Strategic Management Society
資料類型 conference
dc.contributor 企管博五
dc.creator (作者) 顏孟賢zh_TW
dc.creator (作者) Yen, Meng-Hsien;Peng, Tzu-Ju Ann;Bourne, Mike
dc.date (日期) 2016-12
dc.date.accessioned 29-八月-2016 17:23:15 (UTC+8)-
dc.date.available 29-八月-2016 17:23:15 (UTC+8)-
dc.date.issued (上傳時間) 29-八月-2016 17:23:15 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/100809-
dc.description.abstract (摘要) Prior studies of coopetition have explained the what, how and why of firms cooperating with competitors. However, few of them studied what happens to competition on global market after the competitors cooperate. This study sheds light on the issue of cooperation-based competition by answering the question: while cooperating with competitors, how do rival partners internationalize based on cooperation? Using the theoretical lens of competitive dynamics, we conducted case studies to analyse the competition between two leading competitors in the Taiwanese bicycle industry. We used in-depth analysis of press coverage combined with informant interviews to examine their internationalization in two competitive settings (e-bike and European market). This led us to two propositions. First, despite cooperation inevitably facilitating higher resource similarity, rival partners are more likely to deploy their resources to develop situations where the companies do not overlap competitively in a given global market. Second, given high market commonality, rival partners are more likely to avoid head-on competition through product differentiation and dispersed geographical market segmentation. The way they compete is not based on “mutual forbearance in retaliation” but on “mutual trust in cooperation.” The findings also have implications for competing firms in emerging market who would like to internationalize by forming partnership.
dc.format.extent 571631 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) 2016 Strategic Management Society Special Conference (SMS), Strategic Management Society
dc.title (題名) How Rival Partners Compete on International Market Based on Cooperation?
dc.type (資料類型) conference