| dc.creator (作者) | 洪雅慧 | zh_TW |
| dc.creator (作者) | Hong, Yah-Huei | |
| dc.date (日期) | 2007-01 | |
| dc.date.accessioned | 8-九月-2016 11:27:28 (UTC+8) | - |
| dc.date.available | 8-九月-2016 11:27:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-九月-2016 11:27:28 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/101596 | - |
| dc.description.abstract (摘要) | 本研究以台灣2004年「319槍擊事件」發生後許多網路使用者從網路上收到「槍擊疑雲電子郵件」的時空背景，檢測「第三人效果」與「第一人效果」是否存在，並進一步探討第三人效果的行為效應。本文測試的行為效果有二，一為「支持規範」，二為「轉寄電子郵件」。「網路問卷調查法」是本研究採行的研究方法，研究結果顯示，對所有接觸過319「槍擊疑雲」電子郵件的受訪者而言，第三人效果的確存在，而泛綠支持者的第三人效果較泛藍支持者與中立者更為強烈，但第一人效果卻未如期發生在泛藍支持者身上。另外，第三人效果對於「支持規範」的預測力未達顯著，但對「電子郵件之轉寄」則有顯著影響力。 | |
| dc.description.abstract (摘要) | This study aims to examine the third-person effect and the first-person effect. Fit also explores the behavioral aspects of the third-person effect. The behavioral outcomes in this study are people’s desire for regulation and their behavior towards “email-transmission.” An online survey was applied in this study. The questionnaire was posted on the web for a span of three weeks after the 2004 Taiwan Presidential Election when 319-assassination-related emails roamed the Internet. The results show that the third-person effect does emerge. The users who support the Pan-Green party are more likely than Pan-Blue supporters and Independents to perceive that their emails exert a stronger influence on others than on themselves. However, the Pan-Blue supporters do not perceive themselves to be more affected than others. In addition, the third-person effect is not a significant predictor of perceived need for regulation. However, it does play a role in predicting the “email-transmission.” | |
| dc.format.extent | 663910 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 新聞學研究, 90, 1-42 | |
| dc.relation (關聯) | Mass Communication Research | |
| dc.subject (關鍵詞) | 第三人效果; 第一人效果; 政府規範; 電子郵件; 轉寄行為; 網路問卷調查 | |
| dc.subject (關鍵詞) | third-person effect; first-person effect; regulation; e-mails; emails-transmission; online survey | |
| dc.title (題名) | 網路電子郵件之「第三人效果」與「第一人效果」-以台灣「319槍擊疑雲」電子郵件散播為例 | zh_TW |
| dc.type (資料類型) | article | en |
