| dc.creator (作者) | 高玉泉;林承宇 | zh_TW |
| dc.date (日期) | 2002-01 | |
| dc.date.accessioned | 30-Nov-2016 14:19:13 (UTC+8) | - |
| dc.date.available | 30-Nov-2016 14:19:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 30-Nov-2016 14:19:13 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/104372 | - |
| dc.description.abstract (摘要) | 兩岸已經加入WTO，惟我國傳播媒體（包括平面及電子媒體）應如何接受大陸商品廣告，現行架構仍有檢討之必要。本文以為大陸商品廣告之法源依據，即「台灣地區與大陸地區人民關係條例」第三十四條嚴格限制大陸廣告之規定不但與現行政策不符，且於適用上多所紊亂，故有加以調整之必要；此外，本文尚提出政策面及法律面對於現行大陸商品廣告之管理方式，建議採「二階段管理」，以作為修法前之應用與修法時之參考。 | |
| dc.description.abstract (摘要) | Taiwan and China have joined the WTO. This signifies the beginning of a new era for Taiwan`s economic liberalization. Various economic policies must be adjusted. Among them, restriction on the advertisements of Chinese products under Art.34 of The Regulation on Taiwan-China Relation appears to be critical. This essay discusses the problems and solutions relating to the application of Art.34. It is suggested that a `two-stage management` may be introduced to resolve the problems, and more importantly, to cope with the present liberalization policy. | |
| dc.format.extent | 391325 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 廣告學研究,18,29-52 | |
| dc.subject (關鍵詞) | 廣告;合法管制;兩岸關係;世界貿易組織 | |
| dc.subject (關鍵詞) | WTO;advertisements;China-Taiwan Relations;legal control | |
| dc.title (題名) | 論大陸商品廣告限制之解除－－政策面及法律面之檢視 | zh_TW |
| dc.title.alternative (其他題名) | Law and Policy on the Regulation of Advertisements on Chinese Products | |
| dc.type (資料類型) | article | |
