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題名 創新商業模式下之資訊服務需求分析-以團體旅遊為例
Information service demand analysis of innovative business model - a case study of group travel
作者 吳守謙
Wu, Sou-Chein
貢獻者 季延平<br>陳江明
Chi, Yan-Ping<br>Chen, Chiang-Ming
吳守謙
Wu, Sou-Chein
關鍵詞 去中間化
SCP模型
商業模式創新
Disintermediation
SCP Model
Innovation of business model
日期 2016
上傳時間 1-三月-2017 17:04:49 (UTC+8)
摘要 2015年臺灣超過1,300萬人次出國,並由3,000多家旅行社服務,臺灣旅遊業競爭相當激烈。資訊科技與網際網路興起,促使電子商務模式日臻成熟,線上旅遊產品通路(OTA)也順勢發展。並且,全球廉價航空公司興起,航空公司因競爭激烈,利潤降低而欲向下游整合,自行創立旅行社直接服務消費者,都使得傳統旅行社面臨被去中間化的威脅。
     因此,本論文透過SCP模型分析臺灣傳統旅行社的發展階段和政策的影響,以及市場結構、企業行為與市場績效,用以解釋目前旅遊產業的環境及所面臨的困境。接續針對專家學者、消費者及通路商進行專家問卷訪談,得到團體旅遊創新商業模式,用以檢視個案旅行社積極引進資訊科技改善作業效率,結合資訊科技與旅遊產業經營知識的整合運用,串接整個旅行產業內外部的價值鏈,達到旅客需求傳遞一致及服務不中斷,讓自身得以產生中間價值,是否符合團體旅遊產業鏈再中間化之成效。最後針對個案公司給予相關建議。
In 2015, over 13 million people in Taiwan traveled abroad and they were serviced by more than 3,000 travel agencies, showing how fierce competition is in the travel industry. At the same time, the rise of both the information technology and the Internet has led to the maturation of the E-Commerce model, followed by the development of online travel agencies. Moreover, the rise of low-cost airlines has prompted traditional airlines to start their own travel agencies and directly serve their customers, in order to compensate for the loss in profits due to increased competition. All factors mentioned above indicate the threats faced by traditional travel agencies nowadays.
     Therefore, this dissertation is aimed at understanding the current travel industry in Taiwan as well as challenges it faces by using the SCP model to analyze the following: phases involved in the development of traditional travel agencies, influence of governmental policies on the travel industry, market structure, corporate behavior and market performance. Furthermore, this dissertation will introduce an innovative business model for group traveling, obtained after interviewing experts, scholars, business customers and distributors. The model is then used to check whether effective reintermediation of the group traveling industry will occur by reviewing a specific case company, which has actively introduced IT to improve its operating efficiency, combined it with knowledge in management of the traveling field, and connected the value chain within and without the whole travel industry,. These actions have contributed to consistent transmission of travelers’ needs and uninterrupted service, which then increased the value of the case company itself as a middle man. Finally, this dissertation proposes several recommendations for the case company.
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描述 博士
國立政治大學
資訊管理學系
100356507
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0100356507
資料類型 thesis
dc.contributor.advisor 季延平<br>陳江明zh_TW
dc.contributor.advisor Chi, Yan-Ping<br>Chen, Chiang-Mingen_US
dc.contributor.author (作者) 吳守謙zh_TW
dc.contributor.author (作者) Wu, Sou-Cheinen_US
dc.creator (作者) 吳守謙zh_TW
dc.creator (作者) Wu, Sou-Cheinen_US
dc.date (日期) 2016en_US
dc.date.accessioned 1-三月-2017 17:04:49 (UTC+8)-
dc.date.available 1-三月-2017 17:04:49 (UTC+8)-
dc.date.issued (上傳時間) 1-三月-2017 17:04:49 (UTC+8)-
dc.identifier (其他 識別碼) G0100356507en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/106825-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 100356507zh_TW
dc.description.abstract (摘要) 2015年臺灣超過1,300萬人次出國,並由3,000多家旅行社服務,臺灣旅遊業競爭相當激烈。資訊科技與網際網路興起,促使電子商務模式日臻成熟,線上旅遊產品通路(OTA)也順勢發展。並且,全球廉價航空公司興起,航空公司因競爭激烈,利潤降低而欲向下游整合,自行創立旅行社直接服務消費者,都使得傳統旅行社面臨被去中間化的威脅。
     因此,本論文透過SCP模型分析臺灣傳統旅行社的發展階段和政策的影響,以及市場結構、企業行為與市場績效,用以解釋目前旅遊產業的環境及所面臨的困境。接續針對專家學者、消費者及通路商進行專家問卷訪談,得到團體旅遊創新商業模式,用以檢視個案旅行社積極引進資訊科技改善作業效率,結合資訊科技與旅遊產業經營知識的整合運用,串接整個旅行產業內外部的價值鏈,達到旅客需求傳遞一致及服務不中斷,讓自身得以產生中間價值,是否符合團體旅遊產業鏈再中間化之成效。最後針對個案公司給予相關建議。
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dc.description.abstract (摘要) In 2015, over 13 million people in Taiwan traveled abroad and they were serviced by more than 3,000 travel agencies, showing how fierce competition is in the travel industry. At the same time, the rise of both the information technology and the Internet has led to the maturation of the E-Commerce model, followed by the development of online travel agencies. Moreover, the rise of low-cost airlines has prompted traditional airlines to start their own travel agencies and directly serve their customers, in order to compensate for the loss in profits due to increased competition. All factors mentioned above indicate the threats faced by traditional travel agencies nowadays.
     Therefore, this dissertation is aimed at understanding the current travel industry in Taiwan as well as challenges it faces by using the SCP model to analyze the following: phases involved in the development of traditional travel agencies, influence of governmental policies on the travel industry, market structure, corporate behavior and market performance. Furthermore, this dissertation will introduce an innovative business model for group traveling, obtained after interviewing experts, scholars, business customers and distributors. The model is then used to check whether effective reintermediation of the group traveling industry will occur by reviewing a specific case company, which has actively introduced IT to improve its operating efficiency, combined it with knowledge in management of the traveling field, and connected the value chain within and without the whole travel industry,. These actions have contributed to consistent transmission of travelers’ needs and uninterrupted service, which then increased the value of the case company itself as a middle man. Finally, this dissertation proposes several recommendations for the case company.
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dc.description.tableofcontents 第一章 緒論 1
     第一節 研究動機 1
     第二節 研究目的 4
     第三節 研究流程 5
     第四節 章節規劃 6
     第二章 文獻探討 7
     第一節 結構-行為-績效模型 7
     第二節 商業模式創新 17
     第三節 中間化—去中間化—再中間化 20
     第四節 旅遊產品特性 24
     第五節 旅遊方式與團體旅遊 37
     第三章 研究方法 40
     第一節 德爾菲法 41
     第二節 分析程序法 44
     第三節 研究分析流程 48
     第四章 SCP模型與AHP分析結果 49
     第一節 團體旅遊結構─行為─市場模型分析 49
     第二節 個案旅行社運用資訊科技的商業模式 69
     第三節 AHP問卷分析 78
     第五章 結論與建議 94
     第一節 結論 94
     第二節 建議 99
     參考文獻 100
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0100356507en_US
dc.subject (關鍵詞) 去中間化zh_TW
dc.subject (關鍵詞) SCP模型zh_TW
dc.subject (關鍵詞) 商業模式創新zh_TW
dc.subject (關鍵詞) Disintermediationen_US
dc.subject (關鍵詞) SCP Modelen_US
dc.subject (關鍵詞) Innovation of business modelen_US
dc.title (題名) 創新商業模式下之資訊服務需求分析-以團體旅遊為例zh_TW
dc.title (題名) Information service demand analysis of innovative business model - a case study of group travelen_US
dc.type (資料類型) thesisen_US
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