學術產出-期刊論文
| 題名 | Linking Web Design Strategy with Business Strategy |
| 作者 | 洪為璽 Hung, Wei-His;Kung, Kao-Hui;Wu, Chuan-Chun;Liao, Chun-Chia |
| 貢獻者 | 資管系 |
| 日期 | 2014-07 |
| 上傳時間 | 20-四月-2017 16:46:02 (UTC+8) |
| 摘要 | Given the modern trend toward the Internet, firms can now use web sites to achieve marketing and advertising effectiveness for their businesses. This usage creates a new model of marketing strategy. Experts in the field have indicated that links between marketing and competitive strategies are critical to organisational performance and business success. However, empirical studies conducted in various countries have shown that the web designs are misaligned with organizational strategic objectives. In this study, the authors view web sites as marketing applications, and investigate how corporate sites effectively support three types of business strategy: the prospector, analyser, and defender strategies. The authors conducted a series of in-depth interviews with web site designers and established design techniques through grounded theory approach to indicate how particular web sites support a specific type of business strategy. They also established the relationship between web design strategies and business strategies, which should help practitioners improve the strategic positioning of their web sites. |
| 關聯 | International Journal of Web Portals, 6(3), 1-14 |
| 資料類型 | article |
| DOI | http://dx.doi.org/10.4018/IJWP.2014070101 |
| dc.contributor | 資管系 | |
| dc.creator (作者) | 洪為璽 | zh_TW |
| dc.creator (作者) | Hung, Wei-His;Kung, Kao-Hui;Wu, Chuan-Chun;Liao, Chun-Chia | |
| dc.date (日期) | 2014-07 | |
| dc.date.accessioned | 20-四月-2017 16:46:02 (UTC+8) | - |
| dc.date.available | 20-四月-2017 16:46:02 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-四月-2017 16:46:02 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/108992 | - |
| dc.description.abstract (摘要) | Given the modern trend toward the Internet, firms can now use web sites to achieve marketing and advertising effectiveness for their businesses. This usage creates a new model of marketing strategy. Experts in the field have indicated that links between marketing and competitive strategies are critical to organisational performance and business success. However, empirical studies conducted in various countries have shown that the web designs are misaligned with organizational strategic objectives. In this study, the authors view web sites as marketing applications, and investigate how corporate sites effectively support three types of business strategy: the prospector, analyser, and defender strategies. The authors conducted a series of in-depth interviews with web site designers and established design techniques through grounded theory approach to indicate how particular web sites support a specific type of business strategy. They also established the relationship between web design strategies and business strategies, which should help practitioners improve the strategic positioning of their web sites. | |
| dc.format.extent | 105 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | International Journal of Web Portals, 6(3), 1-14 | |
| dc.title (題名) | Linking Web Design Strategy with Business Strategy | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.4018/IJWP.2014070101 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.4018/IJWP.2014070101 |