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題名 宏都拉斯健康食品快遞服務之商業企畫書
Business plan: healthy meal delivery service in honduras作者 安卓雅
Ráquel, Andrea貢獻者 吳文傑
Wu, Jack
安卓雅
Ráquel, Andrea關鍵詞 健康飲食
餐飲計畫
運送
有機食品
Healthy eating
Meal plans
Delivery
Organic food日期 2017 上傳時間 11-七月-2017 11:51:01 (UTC+8) 摘要 This business plan is focused on the feasibility of establishing My Chef in the Honduran market as a meal option for individuals who are too busy to cook and/or want the convenience of healthy food options delivered right to their office or home.The health food industry is an industry which has seen a lot of growth in the current years and it is starting to take off in Honduras. Even though we would not be the first movers, we are aware that we offer a unique selling proposition where we are not only focused on the meals but we understand the importance that support and a community play on individuals’ decision to continue a healthy lifestyle. The meal plan delivery service has taken off around the world in places such as The United States, Canada, Spain, and England. We intend to replicate this success in Honduras by assisting people in making healthier choices.From the research done we are confident that My Chef will be a successful option for individuals interested in maintaining a healthy lifestyle as well as those who do not have the time to cook. 參考文獻 An Uncertain Future: New Entrants in the Food Delivery Space Decline as Existing Startups Struggle. (2017, May 15). Retrieved from cbinsights: https://www.cbinsights.com/blog/food-delivery-startups-crowded-market/Brown, A. (2013, November 29). Gallup. Retrieved from Gallup: http://www.gallup.com/poll/166082/americans-desire-shed-pounds-outweighs-effort.aspxCarsten Hirschberg, A. R. (2016, November 01). The Changing Market for Food Delivery. Retrieved from McKinsey&Company: http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-deliveryCity Population Cortes. (2013, August 10). Retrieved May 30, 2017, from City Population: https://www.citypopulation.de/php/honduras-cortes.phpCity Population San Pedro Sula. (n.d.). Retrieved from City Population.City Population Tegucigalpa. (2015, August 10). Retrieved May 30, 2017, from City Population: https://www.citypopulation.de/php/honduras-franciscomorazan.phpCole, N. (2017, February 18). The Healthy Meal Kit Service Industry is Worth $1.5 Billion (Here`s What The Future of Food Looks Like). Retrieved May 1, 2017, from INC: https://www.inc.com/nicolas-cole/the-healthy-meal-kit-service-industry-is-worth-15-billion-heres-what-the-future.htmlGym Membership Statistics. (n.d.). Retrieved May 30, 2017, from Statistic Brain: http://www.statisticbrain.com/gym-membership-statistics/Hubble, E. (2017, February 07). 7 Food Delivery Industry Trends for 2017. Retrieved May 01, 2017, from veinteractive: https://www.veinteractive.com/blog/7-food-delivery-trends-2017/Loki, R. (2016, January 4). 8 Signs Americans Are Moving Towards a Healthier, Saner Diet. Retrieved May 1, 2017, from Alternet: http://www.alternet.org/food/8-food-trends-watch-2016Obesity in America. (n.d.). Retrieved May 1, 2017, from PublicHealth: http://www.publichealth.org/public-awareness/obesity/Obesity in Latin America: Obesity Society. (2015, January 01). Retrieved from Obesity Society: http://www.obesity.org/resources/facts-about-obesity/obesity-latin-americaRampton, J. (2016, November 04). The Meal Delivery Service Industry Is Exploding: Here Are Some Favorites. Retrieved 05 2017, from Huffington Post: http://www.huffingtonpost.com/john-rampton/the-meal-delivery-service_b_12786808.htmlRead, A. (2016, May 05). How to Get Your Ideas to Spread with Influencer Marketing. Retrieved May 15, 2017, from Buffer Social: https://blog.bufferapp.com/influencer-marketingSena, M. (2017). Fitness Industry Analysis 2017 - Cost & Trends. Retrieved May 1, 2017, from Franchise Help: https://www.franchisehelp.com/industry-reports/fitness-industry-report/The Hartman Group. (2015, November 19). Consumer Trends in Health and Wellness. Retrieved May 15, 2017, from Forbes: https://www.forbes.com/sites/thehartmangroup/2015/11/19/consumer-trends-in-health-and-wellness/#313e0877313eWe are What We Eat. (2015, January 20). Retrieved May 1, 2017, from Nielsen: http://www.nielsen.com/us/en/insights/reports/2015/we-are-what-we-eat.htmlWeight Loss Industry Analysis 2017 - Cost & Trends. (2017). Retrieved April 20, 2017, from Franchise Help: https://www.franchisehelp.com/industry-reports/weight-loss-industry-report/Younger Consumers Endorse Healthy Food With a Willingness to Pay a Premium. (2015, February 04). Retrieved May 10, 2017, from Nielsen: http://www.nielsen.com/ca/en/insights/news/2015/younger-consumers-endorse-healthy-foods-with-a-willingness-to-pay.html 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104933070資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104933070 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (作者) 安卓雅 zh_TW dc.contributor.author (作者) Ráquel, Andrea en_US dc.creator (作者) 安卓雅 zh_TW dc.creator (作者) Ráquel, Andrea en_US dc.date (日期) 2017 en_US dc.date.accessioned 11-七月-2017 11:51:01 (UTC+8) - dc.date.available 11-七月-2017 11:51:01 (UTC+8) - dc.date.issued (上傳時間) 11-七月-2017 11:51:01 (UTC+8) - dc.identifier (其他 識別碼) G0104933070 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/110828 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 104933070 zh_TW dc.description.abstract (摘要) This business plan is focused on the feasibility of establishing My Chef in the Honduran market as a meal option for individuals who are too busy to cook and/or want the convenience of healthy food options delivered right to their office or home.The health food industry is an industry which has seen a lot of growth in the current years and it is starting to take off in Honduras. Even though we would not be the first movers, we are aware that we offer a unique selling proposition where we are not only focused on the meals but we understand the importance that support and a community play on individuals’ decision to continue a healthy lifestyle. The meal plan delivery service has taken off around the world in places such as The United States, Canada, Spain, and England. We intend to replicate this success in Honduras by assisting people in making healthier choices.From the research done we are confident that My Chef will be a successful option for individuals interested in maintaining a healthy lifestyle as well as those who do not have the time to cook. en_US dc.description.tableofcontents Acknowledgements iAbstract iiExecutive Summary 11. Company Introduction 41.1. Mission 41.2. Vision 41.3. Key Success Factors 41.3.1. Quality Oriented 41.3.1.1. Packaging 41.3.1.2. Ingredients 51.3.2. Customer Focused 61.3.3. Convenient 61.3.4. Affordable 71.4. My Chef Logo 71.5. Company Ownership 72. Market Research Analysis 92.1. Global Market 92.2. Food Industry 112.3. Health and Wellness 142.4. Honduran Market 152.5. Porter’s Five Forces Analysis 192.5.1. Supplier Power 192.5.2. Buyer Power 202.5.3. Competitive Rivalry 202.5.4. Threat of Substitution 202.5.5. Threat of New Entry 202.6. Our Competition 202.7. The Opportunity 232.7.1. SWOT Analysis 243. Products and Services 253.1. Overview 253.2. Team 253.3. Location 263.4. Distribution Strategy 274. Business Model 294.1. Customer Segment 294.2. Value Proposition 314.3. Channels 314.4. Customer Relationship 314.5. Key Activities 324.6. Key Resources 334.7. Key Partners 334.8. Cost Structure 344.9. Revenue Streams 345. Marketing Plan 365.1. Target Market 365.2. Marketing Strategy 365.2.1. Social Media Strategy 365.2.2. Bulletins 375.2.3. Public Relations 385.2.3.1. Sporting Events 385.2.3.2. Tasting Events 385.2.3.3. Influencer Marketing 386. Financial Plan 406.1. Initial Investment Summary 416.2. Initial Balance Sheet 426.3. Estimated Income Statement 436.4. Estimated Cash Flows 446.5. Profitability Analysis 457. Future Growth 467.1. Strategic Alignments 467.2. Market Expansion 467.3. Product Expansion 468. References 489. Appendix 519.1. Map of Main Office and Distribution 519.2. Initial Startup Costs 529.3. Amortization Table 549.4. Wage Calculations 569.5. Depreciation Table 57 zh_TW dc.format.extent 2040654 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104933070 en_US dc.subject (關鍵詞) 健康飲食 zh_TW dc.subject (關鍵詞) 餐飲計畫 zh_TW dc.subject (關鍵詞) 運送 zh_TW dc.subject (關鍵詞) 有機食品 zh_TW dc.subject (關鍵詞) Healthy eating en_US dc.subject (關鍵詞) Meal plans en_US dc.subject (關鍵詞) Delivery en_US dc.subject (關鍵詞) Organic food en_US dc.title (題名) 宏都拉斯健康食品快遞服務之商業企畫書 zh_TW dc.title (題名) Business plan: healthy meal delivery service in honduras en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) An Uncertain Future: New Entrants in the Food Delivery Space Decline as Existing Startups Struggle. (2017, May 15). Retrieved from cbinsights: https://www.cbinsights.com/blog/food-delivery-startups-crowded-market/Brown, A. (2013, November 29). Gallup. Retrieved from Gallup: http://www.gallup.com/poll/166082/americans-desire-shed-pounds-outweighs-effort.aspxCarsten Hirschberg, A. R. (2016, November 01). The Changing Market for Food Delivery. Retrieved from McKinsey&Company: http://www.mckinsey.com/industries/high-tech/our-insights/the-changing-market-for-food-deliveryCity Population Cortes. (2013, August 10). Retrieved May 30, 2017, from City Population: https://www.citypopulation.de/php/honduras-cortes.phpCity Population San Pedro Sula. (n.d.). Retrieved from City Population.City Population Tegucigalpa. (2015, August 10). Retrieved May 30, 2017, from City Population: https://www.citypopulation.de/php/honduras-franciscomorazan.phpCole, N. (2017, February 18). The Healthy Meal Kit Service Industry is Worth $1.5 Billion (Here`s What The Future of Food Looks Like). Retrieved May 1, 2017, from INC: https://www.inc.com/nicolas-cole/the-healthy-meal-kit-service-industry-is-worth-15-billion-heres-what-the-future.htmlGym Membership Statistics. (n.d.). Retrieved May 30, 2017, from Statistic Brain: http://www.statisticbrain.com/gym-membership-statistics/Hubble, E. (2017, February 07). 7 Food Delivery Industry Trends for 2017. Retrieved May 01, 2017, from veinteractive: https://www.veinteractive.com/blog/7-food-delivery-trends-2017/Loki, R. (2016, January 4). 8 Signs Americans Are Moving Towards a Healthier, Saner Diet. Retrieved May 1, 2017, from Alternet: http://www.alternet.org/food/8-food-trends-watch-2016Obesity in America. (n.d.). Retrieved May 1, 2017, from PublicHealth: http://www.publichealth.org/public-awareness/obesity/Obesity in Latin America: Obesity Society. (2015, January 01). Retrieved from Obesity Society: http://www.obesity.org/resources/facts-about-obesity/obesity-latin-americaRampton, J. (2016, November 04). The Meal Delivery Service Industry Is Exploding: Here Are Some Favorites. Retrieved 05 2017, from Huffington Post: http://www.huffingtonpost.com/john-rampton/the-meal-delivery-service_b_12786808.htmlRead, A. (2016, May 05). How to Get Your Ideas to Spread with Influencer Marketing. Retrieved May 15, 2017, from Buffer Social: https://blog.bufferapp.com/influencer-marketingSena, M. (2017). Fitness Industry Analysis 2017 - Cost & Trends. Retrieved May 1, 2017, from Franchise Help: https://www.franchisehelp.com/industry-reports/fitness-industry-report/The Hartman Group. (2015, November 19). Consumer Trends in Health and Wellness. Retrieved May 15, 2017, from Forbes: https://www.forbes.com/sites/thehartmangroup/2015/11/19/consumer-trends-in-health-and-wellness/#313e0877313eWe are What We Eat. (2015, January 20). Retrieved May 1, 2017, from Nielsen: http://www.nielsen.com/us/en/insights/reports/2015/we-are-what-we-eat.htmlWeight Loss Industry Analysis 2017 - Cost & Trends. (2017). Retrieved April 20, 2017, from Franchise Help: https://www.franchisehelp.com/industry-reports/weight-loss-industry-report/Younger Consumers Endorse Healthy Food With a Willingness to Pay a Premium. (2015, February 04). Retrieved May 10, 2017, from Nielsen: http://www.nielsen.com/ca/en/insights/news/2015/younger-consumers-endorse-healthy-foods-with-a-willingness-to-pay.html zh_TW
