學術產出-期刊論文
| 題名 | Social media and marketing effectiveness |
| 作者 | Chen, Chien-Wei;Lien, Nai-Hwa 陳建維 |
| 貢獻者 | 國際經營與貿易學系 |
| 日期 | 2017 |
| 上傳時間 | 20-七月-2017 15:26:26 (UTC+8) |
| 摘要 | The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media stands for contemporary tools for sharing and discussing information. In a purchasing context, social media can help consumers in buying decision making. It is obviously observed that more and more companies are becoming actively involved in social media for accelerating or influencing consumer behavior. Social media marketing, which may be the hottest new marketing concept, entails how technology enables and aids people to connect socially with their social networks. Managers are enthusiastic to learn how social media may generate great value for their businesses now and into the future. |
| 關聯 | Asia Pacific Management Review, 22(1), 1 |
| 資料類型 | article |
| DOI | http://dx.doi.org/10.1016/j.apmrv.2017.02.002 |
| dc.contributor | 國際經營與貿易學系 | - |
| dc.creator (作者) | Chen, Chien-Wei;Lien, Nai-Hwa | en-US |
| dc.creator (作者) | 陳建維 | zh-tw |
| dc.date (日期) | 2017 | - |
| dc.date.accessioned | 20-七月-2017 15:26:26 (UTC+8) | - |
| dc.date.available | 20-七月-2017 15:26:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-七月-2017 15:26:26 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111264 | - |
| dc.description.abstract (摘要) | The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media stands for contemporary tools for sharing and discussing information. In a purchasing context, social media can help consumers in buying decision making. It is obviously observed that more and more companies are becoming actively involved in social media for accelerating or influencing consumer behavior. Social media marketing, which may be the hottest new marketing concept, entails how technology enables and aids people to connect socially with their social networks. Managers are enthusiastic to learn how social media may generate great value for their businesses now and into the future. | - |
| dc.format.extent | 132950 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Asia Pacific Management Review, 22(1), 1 | - |
| dc.title (題名) | Social media and marketing effectiveness | en-US |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1016/j.apmrv.2017.02.002 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.apmrv.2017.02.002 | - |