| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari | en_US |
| dc.contributor.author (作者) | 林南北 | zh_TW |
| dc.contributor.author (作者) | Lin, Nanbei | en_US |
| dc.creator (作者) | 林南北 | zh_TW |
| dc.creator (作者) | Lin, Nanbei | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 24-七月-2017 12:08:23 (UTC+8) | - |
| dc.date.available | 24-七月-2017 12:08:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 24-七月-2017 12:08:23 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0104933047 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111347 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933047 | zh_TW |
| dc.description.abstract (摘要) | Due to the increasing of security problems and not mention recent terrorist attacks in Europe, the project “Au Secours” provide a solution to locate and send alert messages to relatives in emergency situation where people don’t have time to unlock the phone, search the contact and dial the phone number. This plan will firstly concentrate on French market.After the analysis from data mainly provided by INSEE (The National Institute of Statistics and Economic Studies), the project concludes that there is a big market which can be targeted. Au Secours’ main mission is to help those need assistances to send out notification containing basic information such as their GPS location, personal ID or medial information by simple actions to inform ambulance, family, friends, or Embassy if one is traveling.Au Secours encourage potential customers to sensitize not only their own security, but also their family members. Healthcare industry including elderlies can send out distress signal to family members by simply trigger the gadget, women after party, or any people feel unsafe in a location can also send out their location to pre-registered contacts, asking for help.In the following pages, there will be explanation on how the solution based on gadget linked with the Au Secours mobile phone application can help to resolve and improve the security problem in France.From discussion with classmates from IMBA program, this project can not only be developed in France, but can take also market share in other countries such as Latin America or other countries in Europe. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Elderly population 31.2. Women and men face violence 51.3. Tourism industry 71.4. Reasons to report 121.5. Existing solutions 132. Market opportunity 152.1. List of potential customers 172.1.1. Hospitals 172.1.2. Government 172.1.3. Private institutions 182.1.4. Independent and dependent elderly public 182.1.5. Travelers and Travel agency 192.1.6. Dangerous jobs 192.1.7. Family 193. The Product : Au Secours ! 213.1. What it is? 213.2. How it works? 233.3. Features 244. Marketing Strategy 254.1. Target Segment 264.1.1. Elderly population 264.1.2. Adults 274.1.3. Family 275. Operations 295.1. Structure 295.1.1. Information Technology 305.1.2. Operations 305.1.3. Finance 305.2. Operational Process 315.3. Pricing Process 316. SWOT Analysis 326.1. Strength 326.2. Weakness 326.3. Opportunity 326.4. Threat 337. Competitors analysis 347.1. Current Competitors Profiling 348. Business Partners 369. Project timeline 379.1. Development and Beta test of Au Secours 379.2. Website and Application Development 389.3. Real Environment Test 389.4. Reevaluate the Performance 3910. Financials 4010.1. Fixed Cost 4010.2. Variable Cost 4110.3. Revenue Forecast 4210.4. Income Statement Forecast 4311. Risk analysis 4412. Future Roadmap 4513. Conclusion 4713.1. Sponsored by French Government 4813.2. Situation in Asian countries 4913.3. Implementation and management of a call center 49Reference 50 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104933047 | en_US |
| dc.subject (關鍵詞) | 幫幫我 | zh_TW |
| dc.subject (關鍵詞) | 報告 | zh_TW |
| dc.subject (關鍵詞) | 方案 | zh_TW |
| dc.subject (關鍵詞) | Au secours | en_US |
| dc.subject (關鍵詞) | Report | en_US |
| dc.subject (關鍵詞) | Solution | en_US |
| dc.title (題名) | 幫幫我：最簡單的緊急報告方案 | zh_TW |
| dc.title (題名) | Au secours: the best solution to report your situation | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | • France and GDP:http://www.journaldunet.com/economie/magazine/1040948-pib-de-la-france/• Economic situation in Francehttps://www.insee.fr/fr/statistiques/1906664?sommaire=1906743• Residential of elderly population in Francehttps://www.insee.fr/fr/statistiques/1371971?sommaire=1372045• Accident rate of elderly person in Francehttp://sante.lefigaro.fr/mieux-etre/accident/chutes-personnes-agees/quels-chiffres• Violence statisticshttps://www.insee.fr/fr/statistiques/1280920• Understaff in Police Departmenthttp://tempsreel.nouvelobs.com/societe/20161020.OBS0100/policiers-comment-les-effectifs-et-les-moyens-ont-ils-evolue.html• Asian tourists are afraid in Francehttp://www.francetvinfo.fr/economie/vols-et-agressions-les-touristes-asiatiques-pris-pour-cible-a-paris_1585017.html• List of association for victims of violencehttp://www.association-aide-victimes.fr/Agression-AAF.htm• List of dangerous jobs in Francehttp://www.reconversionprofessionnelle.org/metier-dangereux/• Startup cost:http://www.chefdentreprise.com/Thematique/entrepreneuriat-1024/Tribunes/combien-coute-reellement-la-creation-dune-societe-251441.htm#EOdCy12mo80oScUm.97• Accounting tools QuickBookshttps://quickbooks.intuit.com/global/pricing/ | zh_TW |
