學術產出-學位論文
| 題名 | Hola文化咖啡館 Hola Café & Culture |
| 作者 | 何子喬 Chamorro, Hurshell |
| 貢獻者 | 吳文傑 Wu, Jack 何子喬 Chamorro, Hurshell |
| 關鍵詞 | Hola 文化 咖啡館 Hola Culture Café |
| 日期 | 2017 |
| 上傳時間 | 31-七月-2017 11:08:04 (UTC+8) |
| 摘要 | Hola Café & Culture is more than a regular Café, is an innovative concept mixing attractiveness of High quality coffee from Central America region and the new positive acceptance and influence of Latina American Culture in Taiwan. The main differentiator is exclusive traditional products, live music performance from Latin American artist and high-quality coffee all in one originally decoration that reminds the customer the best of Latin American culture. Our products include coffee beverages and beans, desserts, other beverages (Pinolillo & Rum Flor de Caña), 100% genuine leather bags and belts, handmade Nicaraguan ceramics. Our Café have a small stage with a projector and Karaoke with full surround system that can be rent as part of our services. The Café is located near Huashan Creative Park area a well center and highly traffic zone. Our targeted customers are young Taiwanese population from Taipei and Latin American residents and visitors. Hola Café & Culture will be part of a 2-person’s ownership with a total investment of $ 100,000, 23% belongs to expenses and 55% is Cash required for operation. The management will be assumed by one of the owners and will count with a staff of one full time barista and one part-time server. The sales volume is very conservative for the first year; coffee beverages will increase in 15% for year 2 and 3 and normalize by the rest of the 5 years. The rest of the products will experience a slow but solid increase. The Café will reach net profit from year 1 for a total of U$ 165 thousand in 5 years. |
| 參考文獻 | ¹http://www.tandfonline.com/doi/full/10.1080/08961530.2012.650142?src=recsys& http://www.ico.org/documents/cy2016-17/annual-review-2015-16-e.pdf http://www.cetrex.gob.ni/website/servicios/cafe/cosecha2012-2013/pais.html (http://www.ico.org/news/icc-112-4e-consumption-asia.pdf) https://eng.stat.gov.tw/mp.asp?mp=5 https://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y003.pdf http://www.euromonitor.com/rtd-coffee-in-taiwan/report http://focustaiwan.tw/news/aeco/201610100011.aspx http://www.saveur.com/best-coffee-cafes-taipei http://www.taipeitrends.com.tw/a-coffee-a-day-our-5-favorite-cafes-in-taipei/ https://www.forbes.com/sites/quora/2012/12/20/whats-the-secret-to-a-successful-coffee-shop/#56ef600713c3 The_impact_of_western_culture_adoration_on_the_cof.pdf http://www.chinapost.com.tw/taiwan/national/national-news/2017/02/16/491697/caribbean-latin.htm http://www.mofa.gov.tw/ https://www.nytimes.com/2017/01/13/world/americas/taiwan-president-tsai-central-america-china.html?_r=0 https://fundacionlatinaentaiwan.wordpress.com/2016/11/24/about-foundation-for-the-latin-american-residents-in-taiwan/ Taiwan Statistical Data Book- 2016. (National Development Council) https://www.statista.com/statistics/306915/countries-with-the-largest-number-of-starbucks-stores-worldwide/ (Lin and Roberts 2008Lin, E. Y. and Roberts, M. 2008. Global brands without ads? Starbucks in Taipei: Insights in high level customer satisfaction. Journal of Advertising & Public Relations, 28: 87–112. https://estudiandoagriculturaentaiwan.blogspot.tw/2012/03/el-cafeuna-bebida-de-conveniencia-en.html http://noticias.nat.gov.tw/news.php?unit=102&post=106361 https://www.immigration.gov.tw/lp.asp?ctNode=29986&CtUnit=16677&BaseDSD=7&mp=2 http://www.merconcoffeegroup.com/about-us/ http://hungryintaipei.blogspot.tw/2017/05/dessertsamerican-i-strongly-recommend.html http://www.laprensa.com.ni/2017/04/09/economia/2211071-cafe-nicaraguense-entra-la-reserva-starbucks |
| 描述 | 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 104933056 |
| 資料來源 | http://thesis.lib.nccu.edu.tw/record/#G1049330561 |
| 資料類型 | thesis |
| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (作者) | 何子喬 | zh_TW |
| dc.contributor.author (作者) | Chamorro, Hurshell | en_US |
| dc.creator (作者) | 何子喬 | zh_TW |
| dc.creator (作者) | Chamorro, Hurshell | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 31-七月-2017 11:08:04 (UTC+8) | - |
| dc.date.available | 31-七月-2017 11:08:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 31-七月-2017 11:08:04 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G1049330561 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/111483 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 104933056 | zh_TW |
| dc.description.abstract (摘要) | Hola Café & Culture is more than a regular Café, is an innovative concept mixing attractiveness of High quality coffee from Central America region and the new positive acceptance and influence of Latina American Culture in Taiwan. The main differentiator is exclusive traditional products, live music performance from Latin American artist and high-quality coffee all in one originally decoration that reminds the customer the best of Latin American culture. Our products include coffee beverages and beans, desserts, other beverages (Pinolillo & Rum Flor de Caña), 100% genuine leather bags and belts, handmade Nicaraguan ceramics. Our Café have a small stage with a projector and Karaoke with full surround system that can be rent as part of our services. The Café is located near Huashan Creative Park area a well center and highly traffic zone. Our targeted customers are young Taiwanese population from Taipei and Latin American residents and visitors. Hola Café & Culture will be part of a 2-person’s ownership with a total investment of $ 100,000, 23% belongs to expenses and 55% is Cash required for operation. The management will be assumed by one of the owners and will count with a staff of one full time barista and one part-time server. The sales volume is very conservative for the first year; coffee beverages will increase in 15% for year 2 and 3 and normalize by the rest of the 5 years. The rest of the products will experience a slow but solid increase. The Café will reach net profit from year 1 for a total of U$ 165 thousand in 5 years. | en_US |
| dc.description.tableofcontents | 1. Executive Summary: 1 1.1. Mission: 3 1.2. Objectives 3 1.3. Key to Success: 3 2. Company Summary: 4 2.1. Start- Up Summary: 4 2.2. Company Locations and Facilities: 6 3. BUSINESS MODEL CANVAS: 8 3.1. Value Proposition 8 3.2. Customer Segment 10 3.3. Channels 10 3.4. Customer Relationship 11 3.5. Revenue Streams 12 3.6. Key Partners 13 3.7. Key Activities: 14 3.8. Key Resources: 15 3.9. Cost Structure 16 4. Industry Overview: 18 4.1. International Price: 18 4.2. World Supply: 19 4.3. World Demand: 20 4.4. Balance: World Market Equilibrium: 24 5. Market Analysis Summary: 25 5.1. Taiwan Coffee Consumption: 25 5.2. The Latin America influence in Taiwan: 27 5.3. Market Segmentation: 29 5.4. Target Market Selection: 35 6. SWOT Analysis: 37 7. Porters Five Forces Model:Competetion: 39 8. Strategy and Implementation Summary: 42 8.1. Pricing Strategy: 42 8.2. Promotion: 44 8.3. Sales Forecast: 45 8.4. Management Summary: 46 8.5. Personnel Plan: 47 9. Financial Plan: 47 9.1. Important Assumptions: 48 9.2. Projected profit & Loss: 48 9.3. Projected Cash Flow: 49 9.4. Expected Balance Sheet: 50 9.5. Project Evaluation: 51 10. Exit Strategy: 52 11. Appendix: 53 11.1. The Business Model Canvas of the “Hola Café & Culture” 53 11.2. Check our place: 54 11.3. Meet our products: 55 12. References: 56 | zh_TW |
| dc.format.extent | 1985407 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G1049330561 | en_US |
| dc.subject (關鍵詞) | Hola | zh_TW |
| dc.subject (關鍵詞) | 文化 | zh_TW |
| dc.subject (關鍵詞) | 咖啡館 | zh_TW |
| dc.subject (關鍵詞) | Hola | en_US |
| dc.subject (關鍵詞) | Culture | en_US |
| dc.subject (關鍵詞) | Café | en_US |
| dc.title (題名) | Hola文化咖啡館 | zh_TW |
| dc.title (題名) | Hola Café & Culture | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | ¹http://www.tandfonline.com/doi/full/10.1080/08961530.2012.650142?src=recsys& http://www.ico.org/documents/cy2016-17/annual-review-2015-16-e.pdf http://www.cetrex.gob.ni/website/servicios/cafe/cosecha2012-2013/pais.html (http://www.ico.org/news/icc-112-4e-consumption-asia.pdf) https://eng.stat.gov.tw/mp.asp?mp=5 https://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y003.pdf http://www.euromonitor.com/rtd-coffee-in-taiwan/report http://focustaiwan.tw/news/aeco/201610100011.aspx http://www.saveur.com/best-coffee-cafes-taipei http://www.taipeitrends.com.tw/a-coffee-a-day-our-5-favorite-cafes-in-taipei/ https://www.forbes.com/sites/quora/2012/12/20/whats-the-secret-to-a-successful-coffee-shop/#56ef600713c3 The_impact_of_western_culture_adoration_on_the_cof.pdf http://www.chinapost.com.tw/taiwan/national/national-news/2017/02/16/491697/caribbean-latin.htm http://www.mofa.gov.tw/ https://www.nytimes.com/2017/01/13/world/americas/taiwan-president-tsai-central-america-china.html?_r=0 https://fundacionlatinaentaiwan.wordpress.com/2016/11/24/about-foundation-for-the-latin-american-residents-in-taiwan/ Taiwan Statistical Data Book- 2016. (National Development Council) https://www.statista.com/statistics/306915/countries-with-the-largest-number-of-starbucks-stores-worldwide/ (Lin and Roberts 2008Lin, E. Y. and Roberts, M. 2008. Global brands without ads? Starbucks in Taipei: Insights in high level customer satisfaction. Journal of Advertising & Public Relations, 28: 87–112. https://estudiandoagriculturaentaiwan.blogspot.tw/2012/03/el-cafeuna-bebida-de-conveniencia-en.html http://noticias.nat.gov.tw/news.php?unit=102&post=106361 https://www.immigration.gov.tw/lp.asp?ctNode=29986&CtUnit=16677&BaseDSD=7&mp=2 http://www.merconcoffeegroup.com/about-us/ http://hungryintaipei.blogspot.tw/2017/05/dessertsamerican-i-strongly-recommend.html http://www.laprensa.com.ni/2017/04/09/economia/2211071-cafe-nicaraguense-entra-la-reserva-starbucks | zh_TW |